Tatyana Livingston

Houston, TX

929-***-**** ad4rto@r.postjobfree.com https://www.linkedin.com/in/tatyana1999 SKILLS

BUSINESS – Digital Marketing Specialist, Customer Interview, Business Intelligence, Product Development, SaaS /Enterprise Software, Testing, Paid Advertising, Email Marketing, Social Media Management, Market Reach, Content Marketing

TOOLS & TECHNOLOGY – Google Analytics, Adobe Analytics, Mailchimp, HubSpot, Facebook Ads, Word Press, Canva, Salesforce

DESIGN – Design Thinking, User Experience Design, User Experience Mockups, Customer Experience, Scope, User Stories, Graphic Design, Branding Design STRATEGY – Risk Management, Customer Feedback Utilization, Agile Marketing, Content Strategy EXPERIENCE

Horizon Media Manhattan, NY

Sr. Digital Marketing Specialist 04/2022 – Present

● Increased organic website traffic by 50% within 6 months through comprehensive SEO optimization, including key word research, on-page optimization, and link building strategies.

● Boosted lead generation by 75% through the implantation of targeted email marketing campaigns, resulting in a significant increase in qualified leads and opportunities for sales.

● Achieved 100% increase in social media engagement over 12 months by developing and executing a content calendar aligned with the audience interest and industry trends.

● Improved paid searched campaign performance by 40% by strategic keyword targeting ad copy optimization and bid management resulting in a higher return on ad (ROAS).

● Led the successful launch of a new product line, driving $500,000 in revenue within the first quarter through a combination of email marketing, digital advertising and social media promotions. Fox Corp Manhattan, NY

Digital Marketing Specialist 02/2021 – 03/2022

● Developed and executed digital marketing strategies that resulted in a 200% increase in website traffic and a 150% increase in online sales revenue within 12 months.

● Implemented A/B testing and conversion rate optimization (CRO) initiatives, resulting in a 30% increase in website conversion rates and a significant improvement in overall user experience.

● Managed 200,000 digital advertising budget and consistently achieved a ROAS of 5x, exceeding performance targets and driving profitable growth.

● Optimized website content and structure to improve search engine rankings and organic visibility, resulting in 75% increase in keyword rankings and a significant boost in organic traffic.

● Implemented marketing automation workflows to nurture leads through the sales funnel, resulting in a 50% increase in lead to consumer rates.

TBS Media Manhattan, NY

Digital Marketing Specialist 01/2020 – 02/2021

● Led social media marketing efforts across various platforms (Facebook, Twitter, LinkedIn, Instagram) to enhance brand visibility and engagement.

● Conducted in-depth marketing analytics to track key performance metrics and ROI, providing actionable insights to optimize marketing strategies and allocations of resources.

● Led a team of digital marketers, providing mentorship, guidance, and training to drive professional development and enhance team performance.

● Collaborated with internal and external stakeholders to create compelling content for digital channels, including blog posts, whitepapers, case studies and videos.

● Managed paid search campaigns (Google Ads, Bing Ads) to improve ad performance and increase conversion rates.

EDUCATION

Lincoln University Oxford, PA

BS Communications Cum Lade

Texas Southern University Houston, TX

MA Communications Summa Cum Lade

Contact this candidate