nicholas collins

www.niccollinscreative.com

+1-917-***-**** ad4rnm@r.postjobfree.com

Executive Creative Director

Barrows Global (Shopper Marketing & Retail Experience) New York Jul 2014 to Feb 2023

• Big picture thinker with strong leadership skills and a proven ability to manage creative teams.

• Excellent communication and presentation skills.

• Experience working with a diverse client base. Leading a team of 25 creatives, directing creative strategies & leading projects

- from 360 shopper marketing programs to retail store designs,

- from experiential marketing to packaging and industrial design.

• Leading and inspiring the creative team to deliver best-in-class, detail-oriented work. Seamlessly working with internal teams and external agencies.

• Kept updated on industry trends, implemented best practices, formulated methodologies and principles for efficiency and creativity.

• Presented and coordinated directly with clients and stakeholders to realize their vision and objectives. Developing breakthrough 360 campaigns, intrinsically linked across OOH, Retail, Digital, Social, Experiential, and Shopper Marketing.

• Cultivated client relationships and expert creative with industry leaders such as AB-Inbev, Diageo, Samsung, GNC, and Unilever

(earning multiple prestigious Effie awards).

• Pivotal member of the leadership team, defining overarching strategies, vision, and operational frameworks at the executive level. Orchestrated new business development, capability expansion, and internal repositioning, driving business growth 10X in the US market.

Founder/Owner

Switch Everything (A Circular Economy Startup)

Feb 2023 to Present

Co-founded the worlds first sustainable startup focused on circular office products, overseeing all aspects of brand development, product design, marketing, engineering, sales & legal compliance. Creative Director of Industrial Design

Barrows Brazil

Jan 2011 to July 2014

Managed a team of 12 designers, driving new business ventures and providing innovative creative leadership.

EXPERIENCE

Copywriting

Creative Direction

Creative Strategy

Branding

360 Marketing

Experiential Design

Packaging Design

3D Design

Industrial Design

Sketching

Adobe Suite

Store Design

Mentoring

Management

Leadership

Production

EDUCATION

Bachelor of Technology

in Industrial Design

University of Johannesburg

High school diploma

Sandringham High School

LANGUAGES

English

Spanish

Portuguese

SKILLS

A storyteller at heart, with an eye for dovetailing strategy and creative. A creative leader, adept at managing and inspiring cross-functional teams, fostering a collaborative and inclusive work environment, while mentoring and developing talent. Skilled in conceptualizing and executing creative campaigns, including shopper marketing, 360 marketing programming, experiential design, photoshoots, product launches, retail store design, illustrations, and digital experiences. Proven track record of driving brand engagement, increasing customer loyalty, and creating unforgettable brand experiences that leave a lasting impression.

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