Brand Director Product Marketer

781-***-**** ad4rn5@r.postjobfree.com

CARLY BRYN

MILDEN

EXPERIENCE

Brand Lead 07/2023 - 12/2023

Publicis

Pfizer Dermatology- Cibinqo

Lead all Qual and Quant synthesis, audience development and segmentation to stand up key player in Dermatology category across DTC & HCP for campaign brief and concept creation

Key partner to GVP Brand Experience in development of integrated POE media strategies Lead creative consultant for all IPG Health brand campaign creative ensuring content aligns with identified audiences

Group Account Director/Leadership Team - Contract 05/2023 - 07/2023 DEPT/BYTE NY

Nordstrom, Skechers, Cash App, LUXE Brands- Ariana Grande Fragrances Agency lead for E-Commerce client portfolio from development and analysis of paid & organic media strategies to creative campaign implementation and delivery Managed 6 million dollars in agency revenue

Created, managed and measured health of scopes of work across business portfolio Grew project-based client relationship to include incremental work for 2023 /2024 scopes

Senior Account Director - Contract 11/2022 - 03/2023 Badger Agency

Dick's Sporting Goods and The Female Quotient

Agency lead for unveiling of new brand identity and brand evolution of CALIA's lifestyle fitness fashion Spring/Summer campaign, 'Always Forward' Executed 7 TVCs with integrated retail/social/media assets doubling SOV and exceeding conversion KPIs

Oversaw campaign pre and post production inclusive of managing and fostering multiple award-winning director/photographer relationships

Led strategic and creative brand identity development of new Female Quotient website, social channel reskin, social strategy playbook and branded assets for Cannes 2023 debut

Developed AOR scope of work and MSA in conjunction with agency CFO Senior Account Director - Contract 07/2022 - 09/2022 Havas

NY Presbyterian Hospital

Managed creative development and all aspects of launch for 3 iconic "Stay Amazing" 360 campaign partnering directly with NYP Marketing CMO Oversaw creative development and production for unveiling of new Westchester hospital Developed and implemented IAT process streamlining marketing efforts across NYP agency partners

Managed 3 direct reports and developed streamlined approach for business vertical ownership creating transparency of roles & responsibilities driving efficiency and removing duplicative duties

Account Director 06/2021 - 07/2022

VaynerMedia

P&G Grooming North America (Gillette, King C. Gillette, Braun, Venus, Joy + Glee) Social and Digital lead for shaving chemistry portfolios - led campaign launch for Gillette's new 601 Razor in partnership with WalmartTM resulting in a total sell-out with an audience reach of 95MM

Implemented Gillette's first TikTok presence with branded content rollouts for all verticals across social and paid media campaigns

VP Account Director 10/2020 - 06/2021

TBWA\Chiat\Day

Biogen Alzheimer's treatment launch (Aduhelm)

Directed campaign development and production of 3 overseas shoots inclusive of remote casting processes navigating new Covid-19 safety precautions for first-ever Alzheimer's treatment

Managed 4 million dollars in agency revenue and developed AOR scope of work that detailing deliverables, agency resourcing and corresponding fees INDUSTRY EXPERIENCE

Consumer Health & Wellness Telecom

Technology

Consumer & Business Electronics

Luxury Fashion Healthcare

Premium Home Appliance Beauty

Skincare Personal Care

Packaged Goods

Lifestyle Fitness & Fashion

TOP SKILLS

Brand Management Advertising

Social Media Marketing

Integrated Marketing Digital Marketing

Brand Identity Strategic Planning

Campaign Development & Production

BS Communication (Advertising) Boston

University Summa Cum Laude

Captain US Figure Skating National

Collegiate 4-Time Championship Team

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EXPERIENCE

Management Supervisor 06/2018 - 08/2020

R/GA NY

Verizon Digital Brand Identity, Verizon Social Wireless, Verizon Campaign, Mailchimp Verizon Digital Brand Idenity

Achieved CMO's 2019 95% Brand Compliance KPI by establishing measurement plan and elevating overall Brand Governance adherence

Direct partner to Verizon CMO Client team in launch of 5G product rollout from strategic planning to 5G Brand Guidelines and social playbook buildout Managed 3 million dollar portfolio business of multi-disciplinary teams driving visual brand identity systems and design consistency across VZ Consumer, Business and Media touch points

Led development of systems-driven projects, from digital and experiential strategy through to launch - CMS and systematic design, on-page authoring and brand guideline creation

Directed implementation and execution of VZ brand identity, standards and principles across 25 agencies

Humanability

Managed production of social-first video content with dotcom site integration doubling CTR and site traffic increasing brand awareness and engagement across owned and paid channels

First Responders

Verizon Social Wireless

Led development of geo targeted, Spotify music co-branded social content campaign, with microsite integration, contextual digital OOH (bus shelter) and LinkNYC high-impact units

Take Back New York -

Mailchimp Courier Magazine Digitization, Media Strategy and Web Redesign Led creation and development of business model with US and Global C-Suite clients for new media verticals — strategy inception, qualitative research, monetization strategy and optimal brand ecosystem identification

Managed digitization launch of Courier Magazine to media conglomerate content site, housing Creative, Technical and Business verticals, to expand Mailchimp’s international footprint

Managed conversion optimization efforts with redesign of four key Mailchimp.com marquee pages from development and build through execution, redefining target KPIs to create a best-in-class ecommerce experience for increased performance metrics and conversion rates

Management Supervisor 01/2018 - 06/2018

Havas Health

Sanofi-Genzyme - AUBAGIO MS Treatment North America Managed all touch points for consumer DTC and Peer-to-Peer branded efforts Account Supervisor 02/2015 - 01/2018

Y&R NY

Cetaphil Skincare (Galderma Skin Health) - North America and Global Spearheaded "Healthy Skin Is Beautiphil" 360 campaigns, driving 12% market growth and monthly double-digit sales outpacing total skincare category by 16x as fastest growing women's skincare brand

Senior Account Executive (Promoted from AE) 05/2013 - 02/2015 DDB NY

Electrolux and Frigidaire Premium Home Appliances

Launched multi-million dollar Kelly Ripa integrated campaigns including 4 TVCs, print and digital executions - increasing brand sales 44% and managed creation of celebrity chef influencer social content series starring Top Chef Bryan Voltaggio Assistant Account Executive 11/2011 - 04/2013

Grey NY

Playtex Feminine, Infant, Sun, Pet and Personal Care Assisted in award-winning Playtex Sport and Gentle Glide Tampons “Play On” integrated TV campaigns

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