Position Summary

The In Store Team Lead is responsible for managing all aspects of a demonstration event, including (but not limited to) samples and equipment. They provide direction to all demonstration personnel assigned to an event, offer ongoing training, and provide the District Manager Field Operations with event updates as requested. The In Store Team Lead encourages demonstrators to build awareness of the brand, communicate the brand’s unique value proposition, encourage initial trial of the product being demonstrated, and generate increased sales on demo days. They also perform the role of demonstrator.

Essential Job Duties and Responsibilities

Brand Awareness

Create brand awareness and positive impressions of the product by engaging consumers through sampling/distributing product and demonstrating product features.

Interaction with consumers through sampling/distributing products and creating brand awareness and positive impressions.

Responsible for ensuring brand talking points are communicated effectively with consumers.

Demo Event Oversight

Serve in a leadership role for demonstrators by re-enforcing event procedures and policies around demonstration skills, brand and product knowledge, and food safety.

Ensure that the events meet or exceed standards; work with the District Manager Field Ops (DMFO) to take corrective action as needed.

Monitor the appearance of all equipment, P.O.S., and product samples used in events. Communicate any needs to the DMFO.

Event Set-up and Breakdown

Support overall event set-up, sampling, and program breakdown.

Ensure demonstration area is clean, organized, and correctly set up according to the instructions provided.

Personal Development/Training/Reporting:

Accurately complete and timely submit HR paperwork and reports online; call reports, expense accountability (if applicable), training certification quizzes, etc.

Attends trainings including but not limited to on-line and conference call, monthly product training, team meetings, client trainings, etc. as a requirement.

Supervisory Responsibilities

Direct Reports

- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports

- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and/or Driving Requirements

- Travel is not an essential duty and function of this job. Driving is an essential duty or function of this job.

Minimum Qualifications The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required) High School Diploma or GED or equivalent experience

Field of Study/Area of Experience:

-Significant experience in event marketing, demonstrations, sales, or retail/grocery is highly desirable

-Experience in leadership role recommended

Skills, Knowledge, and Abilities:

Ability to work effectively with management

Excellent written communication and verbal communication skills

Good interpersonal skills

Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines

Ability to make oral presentations

Environmental & Physical Requirements

Field / Reps Requirements

Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment. Typically requires the ability to spend 66%+ hours each workday doing the following activities: engage in considerable physical activity, ability to lift and/or push up to 50 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions (i.e., refrigerated and freezer sections). Also required to travel and drive. The use of proper safety practices when handling the products and/or cooking is essential.

Additional Information Regarding ASM Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or another manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. ASM reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. ASM shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

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