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Social Media Marketing Manager

Location:
Cape Town, Western Cape, South Africa
Posted:
April 03, 2024

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Resume:

Email:

ad4rd2@r.postjobfree.com

Cell: 072*******

ISHEREEN BOWERS

I am an enthusiastic and diligent person and consider myself being adaptable and very detailed orientated and marketing focused. I possess management, marketing and leadership skills as well as all aspects of overseeing and supervising business operations and administration, change management, quality assurance, data analysis, research and development. My expertise also includes brand management, marketing, complaint handling, reputational risk, leading a successful team and training of new staff. I pride myself in being passionate and efficient, a hard worker and a quick learner. My professional and proactive approach in the work environment sets me apart from the rest.

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PERSONAL DETAILS Ishereen Bowers

Residential Address: Brackenfell

Driver's License: Code B

EDUCATION: BA Degree in Psychological Counseling

Institution: University of South Africa

Completed: 2019

Qualification: Bachelor of Arts

Specialization: Psychological Counseling

NQF specification: 7

Accomplishments: Achieved 5 Distinctions

Diploma in Human Resources Management

Institution: University of South Africa

Status: current student

Matric

Institution: The Settlers High School

Year Achieved: 2001

SKILLS Computer skills; Management Skills; Project Management Skills Interpersonal Skills; Leadership skills; Planning and organizational Facilitation skills; Reporting Writing; Ability to interpret and Apply Policy, Brand Development; social media, Community Management: Coaching and Mentoring.

WORK HISTORY:

Social Media Marketing Manager, Tourvest

DATE: 1 August 2023 - Current

Social Media Engagement Specialist, Shoprite

DATE: 2 May 2018 - July 2023

Stand-in Team Leader, Capitec Bank, Bellville

DATE: May 2017 - April 2018

Social Media Officer - Capitec Bank, Bellville

DATE: 27 June 2013 - 30 April 2017

Customer Relations Manager - Vodacom Shop

Office DATE: 01 January 2010 - 31 May 2013

Customer Relations Officer- Vodacom Shop Office

DATE: 01 January 2008 - 31 December 2009

Media Officer - Monitoring SA

DATE: December 2006 - December 2007

Front of house Manager - Mugg and Bean

DATE: September 2004 - November 2006

IN-HOUSE TRAINING AND COURSE COMPLETED:

Capitec Bank, 2017

Course: Effective Engagement - Leadership

Capitec Bank, 2017

Course: Advanced Excel

Capitec Bank, 2016

Course: Project Management

Capitec Bank, 2015

Course: 1. Business Writing, 2. Basic

Communication and Relationship skills, 3. Thinking skills for Personal and Business success

Vodacom, 2011

1. MS Powerpoint and Word - Intermediate

2. Effective Interaction Skills

LANGUAGES

Fluent in English and Afrikaans

COMPUTER LITERACY

• Conversocial • Microsoft 365 • Google office • Microsoft Office

• Adobe Packages

SOCIAL MEDIA SYSTEMS AND TOOLS

• Brandseye • Hootsuite • Meta Business Suite • Meltwater • Canva • TweetDeck CAREER HISTORY

2. Shoprite Group

Strategic Management

• Maintain social service levels as required by company standards on social media: Facebook, Twitter, Instagram, LinkedIn and Tik Tok.

• Analyze and interpret reputational risk faced on social media and handling any brand complaints and queries, responding to all our customers in a professional way.

• Managing campaigns and interactions with the public on all social media pages and ensuring the best social customer response practices

• Monitoring the community on social media and engaging in conversations regarding the Group.

• Develop and implement strategies to grow our social media audience and engagement.

• Create high-quality and visually stunning content (images, videos, and stories) for social media platforms.

• Develop and execute social media marketing campaigns to promote our destination restaurants and drive foot traffic.

• Collaborate with restaurant General Managers.

• Stay up-to-date with industry trends, best practices, and emerging platforms to keep our social media presence fresh and relevant.

• Amend and create menus for the Group's restaurants

• Handle all the communication facets for the group consisting of twelve different restaurant brands.

• Develop and manage a wide range of marketing tools, including promotional materials, direct mail pieces, and Website content.

1. Tourvest Restaurant and Taverns

• Display strategic insight into developing trends that pose a risk to reputation.

• Identify trends, threats and opportunities in user generated content and networking with influences and journalists via social media.

• Report daily/weekly/monthly on any reputational risk issues, social customer interactions, trends and opportunities.

• Report complaint trends to management so that corrective action can be taken in the business.

• Managing the team's responses, response times, escalations and that key metrics as seen on Conversocial.

• Managing various brand’s content across a variety of different social networks ie. Checkers, Shoprite, Medirite, Petshop Science, Liquorshop Online.

• Experience working on our Marketing Campaign page for our We Act For Change initiative.

• In charge of updating the roster for the team as well as creating the rotation for the roster.

• Updating the monitoring list and any administration pertaining to the team

• Motivate, train and guide staff to achieve and maintain excellence in service delivery.

• Making sure the Response guide document is always updated.

• In charge of training new staff as well as the Staff roster. Records Management Control

• Ensure that relevant information is available especially to the new staff;

• Information can be identified and retrieved when required by providing well– structured records management classification systems and record keeping systems;

• Creating and Managing deadlines.

• Co-ordinate proofreading, editing and technical checking. Team Membership

• Approachable and works well in a team.

• Make contributions of value to the team.

Competencies:

• Service Delivery Orientation

• InterpersonalRelationships

• Customer Orientation

3. Capitec Bank

Strategic Management

• All administration duties pertaining to our department.

• Managing the Social Media queries and complaints i.e Facebook, Instagram and Twitter.

• Evaluate, review and submit requests within the timeframe;

• Implement/Facilitate internal awareness sessions;

• Extensive training of new staff and learning and developing the existing staff

• Managing all complaints and queries on social media and general emails received.

• Liaise with clients who are abroad and need assistance and make use of Skype. People Management:

• Motivate, train and guide employees within the unit.

• In charge of QA for the team Report writing to the Manager;

• Ensures Effectiveness and Efficiencies within the team;

• Putting measures in place to ensure effective results from the staff.

• Actively manage the performance, and evaluation of staff

• Managing disciplinary of employees within the unit;

• Managing Interpersonal Conflict and resolving problems. Line Management:

• Manage misconduct in terms of regulations and guidelines.

• Managing a team of 14 for one year when appointed as Stand-in Team Leader.

• Worked closely with the Marketing Department assisting with projects such as the Tax-Free Savings account.

Planning and Organizing

• In charge of planning and organizing Team events and year end activities

• Assigns responsibility, set priorities and delegates tasks to others

• Achieves targets in a timely manner;

• Measures progress, monitors and evaluates results. Concerns for Others

• Respects and protect the dignity, integrity and rights of each employee;

• Developing employees in terms of growth;

Personal Competencies

• Resilience

• Learning

Orientation

• Team Orientation

3. Vodacom Shop Head Office

Maintain, Manage and Administration

• All administration relating to customers and queries

• Motivates and trains all staff members within the Decision department. Making and Problem solving:

• Considers, evaluates and seeks others' opinions for alternative course of actions; • Considers the risk involved with various course of action;

• Challenges subordinates to identify alternatives and plans to implement solutions. Creative Thinking:

• Considers each issue from different perspectives and seeks theoretical solutions; • Always willing to seek something new to implement in the team. Team Leadership:

• Rewarding the team members for a job well

done.

• Has an open-door policy and always willing to

listen

Self-Management

• Manages time effectively and efficiently;

• Prefers openness, honesty and integrity;

• Is equipped and organized for meetings, team contributions and work tasks; • Is reliable and punctual.

Reporting

• Monthly, Quarterly and annually.

• Produce reports to Management regularly on the progress of the team.

4. Media Officer - Monitoring SA

Strategic Management

• Scan newspaper clippings into our in-house

system.

• Make sure the brief is accurately read and

captured.

• Make sure that all the clients' needs are met.

5. Senior Manager - Mugg and Bean

Strategic Management

• Ensure customer satisfaction, manage queries and monitor service levels.

• Managing the floor of the restaurant and handling customer complaints.

People Management

• Management of entire waitering staff Evaluate, appraise and discipline of staff.

• Ensure optimal productivity and workflow Ordering of staff clothing.

• In charge of hiring and training of new and refresh existing staff Concerns for others

• Considers the needs and feelings of the employees;

• Respects and protect the dignity, integrity and rights of each employee;

• Supports employees in difficult situations; and

• Developing employees in terms of growth;

Hobbies/Projects

• Creating social media pages for a Business

• Creating and managing content for the Business

• Proactively looking for new opportunities and monitoring of trends

• Launching and managing community initiatives such as online forums



Contact this candidate