ANDREA M. HARRELL

C R E A T I V E C O N T E N T E D I T O R P R O D U C E R A N D H O S T

S U MMARY

Creative Content Creator with over 15 years of experience. Successful at creating dynamic images and graphics with knowledge of digital and traditional marketing. Committed to developing unique content and incorporating editor feedback. E X P E R I E N C E

Career & Digital Strategies Instructor/Trainer

Spring Independent School District Houston, TX October 2019 - Current Producer/Editor/Host

The Shiny Pillow Couch HOUSTON, TX October 2019 - Current Assisted individuals making career-related decisions by conducting assessments to measure skills, abilities and interests.

Developed career and education plans based on individual needs. Worked with team to continuously improve career and placement opportunities for students.

Connected with business and recruiters to build relationships and increase opportunities for students.

Maintained case files and documented actions.

Trained and supported newer staff in regards to performance, compliance and procedures.

Produced and implemented training and interactive learning media to increase student understanding of course requirements.

Collaborated with community business owners and managers for diverse career & networking opportunities for learners.

Provided individualized counseling approaches based on socioeconomic status and cultural background.

Produced and presented workshops on building ePortfolios as resumes, completing applications and searching for jobs.

Helped students evaluate course choices and select relevant classes. Maintained comprehensive database and file systems of supporting document, test scores and history information.

Integrated current job search knowledge and technologies into training and manuals.

Designed compelling lesson plans focused on literature and writing learning goals. Updated and improved core guidelines, procedures and tracking programs. Utilized standardized tests to gauge student academic level and personal aptitude.

Created and enforced child-based, hands-on curriculum to promote student interest and receptive learning.

Earned positive feedback from parents regarding classroom instruction and student learning success.

Created, edited and proofread social media and blog posts. Managed platform growth via subscriber base engagement Cultivated coverage that connected with target audiences through breaking S K I L L S

Digital Strategy Optimization

Theme Development

Authentic Storyteller &

Communicator

Proficient in Social Media

integration

Thrives in fast paced environments

Detail oriented

Problem solver

C O N T A C T

713-***-****

ad4rch@r.postjobfree.com

Houston, TX 77095

E D U C A T I O N A N D

T R A I N I N G

Master of Education

APPLIED DIGITAL LEARNING & LEADING

Lamar University

Expected in October 2022

BACHELOR OF SCIENCE

CONSUMER SCIENCE & MARKETING

University of Houston, Houston, TX

May 2006

E-tailing Inspire Texas: Region 4 ACP

Services EC-6 Certification CTE: Family

& Consumer Science Certification

Stylist/Editor/Creative Producer

Jones Magazine HOUSTON, TX August 2005 - July 2012 news, national and local trends, things to do and reviews. Managed multiple writing and editing assignments in dynamic environment within stated timelines.

Created new, engaging and more accessible ways to present content and information for diverse global audience.

Conducted phone and email interviews to elicit advice-driven information. Collaborated closely with graphic, photo and video teams to plan and produce compelling content.

Gathered information from subject matter experts to develop, organize, and write procedure manuals, technical specifications, and process documentation. Directed layout design and worked with production team members to complete daily and weekly content deadlines.

Collaborated with editor-in-chief to determine journal content and topics of special issues.

Cultivated coverage that connected with target audiences through breaking news, national and local trends, things to do and reviews. Provided editing, fact-checking and proofreading for various articles. Managed multiple writing and editing assignments in dynamic environment within stated timelines.

Led and managed team of research assistants in vetting new submissions. Edited and proofread social media and blog posts.

Recommended enhancements to articles for optimum readership. Worked closely with graphic, photo and video teams to plan and produce compelling content.

Confirmed documents conform to client-specific style, tone and document layout standards.

Managed entire shopping experience for client, putting together outfits and providing personalized style tips.

Steamed and ironed items in preparation for professional photo shoots. Created mood boards by researching current fashion trends and competitor activity.

Performed various administrative duties by checking invoices, preparing special orders and unloading deliveries.

Brainstormed with other stylists to determine how to incorporate exciting new trends into development of showroom displays.

Handled payment transactions for merchandise worth up to $250,000 for editorial styling photo shoots.

Assisted with styling of over 100 unique looks for editorial publication.

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