HARPREET SINGH SAINI

Acknowledged for strengthening companies to lead in highly competitive markets and delivering business

volumes through effective sales planning and strategies there by improving the top line and bottom line.

ad4qv6@r.postjobfree.com +91-623*******

SALES & MARKETING REGIONAL HEAD DISTRIBUTION MANAGEMENT BUSINESS DEVELOPMENT DISTRIBUTION STRATEGY

Location Preference: No Constraint

Specialization: Sales&Marketing Channel Development, New product Launches .

Looking for a Senior Management Assignment

Current CTC: Rs18 lakh

SALARY EXPTD As Per discussion

Educational Qualification

B.COM,PGDBM (Sales &Mktg)

Personal Details

Language Known: Hindi, English,Punjabi

Mailing Address: Flat No.29 GH-37 Sector 20, Panchkula (Haryana)

PROFILE SUMMARY

Key Performance Indicators

Seasoned Senior Management Professional with over 20+ years of experience in

Sales & Marketing, and Business Development. A proactive leader and planner with expertise in strategic planning, market plan execution, C F A and SS and dealer management, pre-sales efforts with skills in sales & Marketing, competitor and market analysis. Developing strategies for market penetration for new products as well as increasing the share of the existing products.

Logistics planning for rationalizing transportation costs.

Merit of working with top-notch organizations Marico Industries Ltd Varun Beverages Ltd(Pepsi) Tata Chemicals Ltd Dabur India Ltd .

Set up Repacking centers as per HACCP guidelines, managed C&F,SS, Sales Team, responsible for - running the business jointly with RSM/ASM managing revenues,, recruitment and mentor-ship of team, planning and setting delivery standards and consistently delivering Client Delight.

Handled GT with a volume turnover of Rs 150 crores annually with a team strength of over 100 SR / 7 ASM / 3 RSM, 30 super stockiest and over 300 distributors.

An effective communicator with exceptional relationship management skills & adept at maintaining cordial business relations with sales team, management and other external agencies.

People Management, Vendor Management, Inventory management.

Launching products into Modern trade / E-commerce platforms.

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PROFESSIONAL EXPERIENCE

Technopak Advisors Pvt.Ltd. Manager Retail October 22 – till date

Technopak Advisors is India’s leading consulting firm, with an experience of working with multiple organizations across various sectors.

I am a part of the team working on various projects in the Retail domain.

Involved presently in BPCL project at Mumbai for devising the Marketing Plan and ensuring its execution through their team, contributing to Brands onboarding -connect and negotiation. New team training.

Previously was part of the team working with the Kanodia group, Noida for building up their new store -One stop solution to all the building material needs.

Key Activities carried out: Brand identification, negotiation, and onboarding.

Recruitment of the Team – across all levels. Drawing out the Marketing plan for brand awareness and business development. Drafting SOP’s and business process along with other team members.

Haryana Agro Industries Corporation Ltd. Marketing Manager Mar’21- July ‘22

Based out of Panchkula Reporting to Managing Director (H.C. S. officer)

Working With Haryana Agro (a Govt Of Haryana Corporation) for their Retail Expansion project” Har-hith” under which appx 2000 franchise retail stores(supermarket format )are to be opened across the state of Haryana.(rural &urban). Contributed to opening of 500 stores.

JOB PROFILE: Heading the Marketing Department responsible for generating franchisee leads and franchisee on-boarding. Selection of product assortment for rural and urban stores. Negotiating with brands on margins. Drafted the TOT and MOU documents to be signed from various brands in alignment with the franchisee and procurement policy. Outlined the SRS for ERP for the project relating to Sales and Marketing and franchisee on boarding. Launch Ceremony planning. Responsible for new store roll out and devising various sales and marketing activities to improve sales of franchisee outlets.

Independent /freelancing for various individual/ companies venturing into opening supermarket(s) Mar 2020 - FEB 2021

Major Activities - Site Selection / negotiation for Rentals, Store fixtures finalization through various quotes received from vendors, software selection for POS etc for running the stores, Assortment selection and negotiation with brands for getting best margins,Training store staff on various operational aspects of store - display, billing, customer handling, in store promotions etc, designing promotions / offers with brands to improve sales. Successfully opened Jp Mart in Panipat, and turned around Tru-Food stores in Tricity(Chandigarh / Panchkula/ Mohali)

GD FOODS MFG. (I) PVT LTD Nov 2019 - FEB 2020

Zonal Sales Manager H.Q. Delhi covering U.P., Uttrakhand, MP. Chattisgarh & South Delhi

Product : ” Tops “ Range of Pickles, sauces, jams, noodles, Instant Mix, Culinary sauces, mustard oil,cereals .

FOCUS AREA’s –

Business Development Channel Sales Management P&L Accountability Brand Building Team management

JOB PROFILE Handling GT with a volume turnover of Rs 150 cr annually with a team strength of over 100 SR / 7 ASM / 3 RSM, 30 super stockiest and over 300 distributors. Responsible for driving sales, trade promotions, distribution coverage and expansion, recruitment and training of team members, designing sales strategies, and promotional activities. Significant contribution in Launch of MUSTARD OIL in DELHI. Launch Plan, Product briefing, Devising GTM strategy, designing trade promotions. Conducting monthly review meetings and Sales training on coverage and distribution improvement.

PBS Oil Industries Regional Sales Manager-North Sept 2017 - Oct 2019

Product: Rice bran, mustard oil, soya bean oil

FOCUS AREA’s

Product Development Channel Sales Mgt Business Strategy Team Mgt Product Launch Training & Monitoring

JOB PROFILE

Manage entire sales Force Work Life Cycle, KPIs, Reporting Structure and Throughput.

Driving secondary sales, primary sales and forecasting sales and new launches.

Enhance team capability through training, guidance on projects etc

People Management, Project Management & Delivery.

CITY CENTRE –Erbil, Kurdistan Jan 2014 - Aug 2017

Store Operations/ Buying Manager

FOCUS AREA’s

P&L Accountability Category management- FMCG Business Strategy Team Mgt Business Analysis

JOB PROFILE

Assisting the management in developing and implementing annual business plans - MIS.

Streamlining the Buying for FOOD / NON FOOD categories.- Category analysis,Product analysis, Margin Analysis

Coordinating with departmental heads and suppliers to ensure consistent and right mix of products in the store and timely liquidation of Ageing, Slow moving & dead stocks.- Ageing Reports

Reviewing Business KPI ‘s reports and suggesting/ implementing changes or action plans.

Improving Stock Levels and stock turnaround ratio - Ageing report, Negative stock report, periodic sales report.

Improving Other (display ) income for the store.

Contributing in developing a Customer Feedback Questionnaire.

Competition Activity Analysis and Price bench marking.

Media/ Advertising spent - analysis. - conversions, Bill value, sales review.

Participating in Management Review meeting - suggestions/ action plans.

Improving Customer Experience in Store .

Achievements: Rationalized FMCG / Supermarket category - improving top line and bottom line

Introduced 142 new SKU’ s which generated an additional sale of USD 86000 in the first 6 months.

Generated other income of USD 114,250 in the first 6months for their stores.

Improved Inventory losses- shrinkage of stores.

Bharti Retail Limited District Manager(Operations) Jun 2008-Dec2013 H.Q, - CHANDIGARH Super Market stores - Easy day

FOCUS AREA’s

Store operations Business Analysis Business Strategy Profit & Loss Mgt Team Management

JOB PROFILE

Heading 15stores in Punjab & Haryana with a team of 15 Store Managers, 30Team Leaders & 200 team members.

Reports / MIS generation and Review with action plan and fixing of responsibility.

Inventory management and turnaround.

Sales promotion and advertising, Channel development and management

Competitor analysis, Sales planning, and target achievement

Recruitment and training of field staff and allocation of stores by aligning manpower costs and store sales.

Budgeting and review of budgets utilization .- P& L Mgt. - analysis.

Category re-alignment - products, sku’s, margins. With support from category managers

Big Bazaar - A venture of Future Group - Store Manager Oct 2006- May 2008

Tata Chemicals Ltd., (TATA Salt – Edible) - Area Sales Manager Aug 2002- Sept 2006

Dabur India Ltd. (D.A.S.L.) Area Sales Manager Sept 2000 – Jul 2002

Varun Beverages Limited Territory Development Manager Nov1998 – Aug 2000

Marico Industries Limited Territory Sales In-charge Jul 1990 – Oct1998

HARPREET SINGH SAINI

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