LUIS A. CERVANTES

Jalisco, Mexico +52-33-145*-**** ad4qu1@r.postjobfree.com

Top-Performing Sales and Operations Executive with strong experience in manufacturing, logistics, sales and leading multi-national business negotiations and deals. Expertise in leading projects to drive performance and profits. Proven capacity to cast vision, optimize processes, create effective business models and manage resources, teamwork and metrics. Adaptable, diligent, natural leader steering corporate transformation and success in the global market. Trilingual with native Spanish along with fluency in English and German, and comprehension of French, Italian and Portuguese.

Coaching / Team Building Strategic Planning Business Development Operations Improvement Sales & Marketing International Business Financial Management Performance Improvement / KPIs Vision / Policy Deployment CHIEF EXECUTIVE OFFICER CHIEF OPERATIONS OFFICER VP OF SALES Driving Operational Performance - Improving Processes - Maximizing Sales CORE COMPETENCIES

PROFESSIONAL EXPERIENCE

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LITOGRAFIA D’ORTEGA El Salto, Jalisco, Mexico

Chief Executive Officer

2015-2017

Printed folding paperboard boxes manufacturer among the largest in Mexico (over U$ 20 million annual revenue), specialized in food, medical and beauty products with quality and food safety certifications (ISO and HACCP). Key customers: Nestlé, Hersheys, Nattura and Cuétara. Directed strategic planning and operations with full profit and loss responsibility, managed balance sheet and cash flow. Led team of eight direct and 250 indirect reports.

• Company turnaround and profits after five years of losses, during 2016 we changed over 35% of all the staff, negotiated with customers, suppliers, banks, stock owners and workers union to recover.

• More than $1 million in sales increase during 2016 due to reengineering sales and marketing.

• Implemented KPI system in order to insure everybody’s realignment towards corporate goals.

• Family owned change to an institutionalized company.

• Developed Business Model to improve growth and profitability. EGSA Celaya, Guanajuato, Mexico

Chief Executive Officer

2014-2015

Mexico’s largest supplier of LP gas equipment with $30 millions in annual revenue. Directed strategic planning and operations with full profit and loss responsibility, managed balance sheet and cash flow. Led a team of 100 people.

• $8 million increase in sales, a 39% spike, achieved by reorganizing a 30-member sales force, evaluating quotas and monthly results and modifying sales strategies.

• $1 million in first year sales produced by signing an exclusive distribution agreement with a patented safety device using cutting-edge technology.

• $200,000 in annual payroll savings realized along with enhanced focus and staff productivity by establishing an enterprise-wide KPI system tied to personal compensation.

• 91%+ fill rate attained an 11% increase to the previous measurement, and inventory regulated by restructuring the purchasing process.

• 84% EBITDA growth realized by reorganizing the company into eight business units, and implementing inaugural formal strategic planning as well as expense budget controls for improved focus and results.

• Established a weekly review of cash flow to alleviate surprises and improve company’s cash position, which led to 100% payment punctuality with vendors and improved vendor relations. LEAN MENTOR Zapopan, Jalisco, Mexico Since 2017

Coaching Director

Business Coaching and Consulting Firm with domestic and international successful satisfied customers, focused on driving operational performance, improving processes, and maximizing sales. Coordinating and working with a net of experts in diverse fields.

• More than 20 different companies have trusted in our firm due to significant improvements in different areas like management, marketing and sales, operations and logistics, strategic planning, teamwork and people commitment.

• Over $ 50 millions yearly sales is the aggregate amount of our current customers, and our everyday concern is to increase it in a profitably manner, seeking how to improve their competitive position.

• Challenging our customers paradigms and demanding the best is our mission in order to help them achieve their dreams and vision.

ACTION COACH Franchise Guadalajara, Jalisco, Mexico 2010-2014 Chief Executive Officer & Business Coach

Largest business coaching franchise in the world. Led operations including marketing, sales and collections. Managed four direct and one indirect reports.

• $6 million in business generated for a client by helping to develop an annual business plan and review basic operations procedures to achieve certification as a supplier of fresh produce.

• 40% average sales increase with more than 30 customers, also teaching seminars, trimming planning time 25% using digital training courses on sales, marketing, strategic planning and supply chain.

• 100% of monthly financial objectives achieved by establishing a daily review of actual versus planned goals in sales and income.

• 20% to 50% boost in annual operating profit realized by improving marketing and financial results when coaching more than 30 business owners.

• Record sales levels reached by evaluating a menu of more than 500 marketing and sales strategies.

• 20% rise in year over year profits generated by completing annual strategic plan and reviewing the plan quarterly to maintain focus on achieving goals. VOLKSWAGEN Car Dealership Guadalajara, Jalisco, Mexico 2009-2010 Director of Service & Aftermarket Sales

Second largest dealer of VW and SEAT brands in Mexico. Responsible for service, spare parts and body shop business of five car agencies in three cities. Led a team of 12 direct and 75 indirect reports.

• 20% increase in the customer satisfaction index achieved, productivity increased and errors avoided by renewing ISO 9000 certification and Lean Practices implementation. URREA Professional Tools El Salto, Jalisco, Mexico and San Antonio, TX, U. S. A. 1986-1994 & 1997-2009 VP of International Business & President of URREA USA VP of Logistics VP of Manufacturing Manufacturer of hand tools and finished hardware. Steered overseas sales, big boxes and private label customers across 15 countries in North and South America. Managed team of eight direct and 35 indirect reports.

• $10 million in international sales generated in 2008 setting an all-time company record.

• $5 million in new business realized by forming two joint ventures with members of the Forging Industry Association and the Hand Tool Institute.

• $1 million in annual revenue produced by launching a joint venture with a US corporation.

• 20% reduction in costs and a 12% fill rate improvement accomplished by leading Kaizen events to enhance workflow completing lean manufacturing conversions to production facilities.

• 15% company growth achieved by leading construction of a new $10 million distribution center from design to operations in only ten months.

COLOR INN COMEX Paints Guadalajara, Jalisco, Mexico 1994-1997 General Manager

Retail paint franchise serving residential, industrial and special applications markets. Oversaw company operations including P&L, balance sheet, cash flow, equipment, training and vendor relations. Managed a team of seven indirectly overseeing 60 employees.

• $ 2,500,000 growth in yearly income attained by leading company from start, expanding from five to 22 stores over the course of three years.

EDUCATION & PROFESSIONAL DEVELOPMENT

Masters of Business Administration in Entrepreneurship & Start-Ups, IPADE University, Mexico Bachelor of Science, Electromechanical Engineering, UNAM University, Mexico Diploma in Building Competitive Advantages through Operations, HARVARD UNIVERSITY, Boston, MA, USA Diploma in Reengineering, HAMMER INSTITUTE, Boston, MA, USA Training: Industrial Sales, Business Coaching, World Class Manufacturing, Marketing, Techno-marketing, Business Strategic Planning, Total Quality and Lean Practices Implementation Certified Business Coach, ACTION COACH, Mexico

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+52-33-145*-**** ad4qu1@r.postjobfree.com

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