Content and Marketing Manager

Anna Rose Benedetti

Seattle, WA Email: ************@*****.*** Phone: 253-***-**** LinkedIn: /in/anna-rose-benedetti/ OBJECTIVE

Results-driven marketing professional with expertise in content management, strategic marketing, and full-stack web development. Proven track record of leading cross-functional teams, optimizing user experiences, and driving successful marketing campaigns. Seeking a challenging role where I can leverage my skills to contribute to dynamic projects and support organizational growth. EDUCATION

University of Washington

• Bachelor of Arts in Interdisciplinary Arts 2010 UC Berkeley Extension

• Certificate in Full-Stack Web Development December 2023 WORK EXPERIENCE

Amazon Content Manager 2018 - 2023

• Led marketing projects, such as Holiday Lookbook, overseeing the entire lifecycle for digital, print, social media and sponsorships.

• Prioritized and assessed website content across marketing channels, ensuring strategic alignment and effectiveness for 15+ webpages.

• Specialized in UX writing, crafting user-centric seasonal content to enhance overall user experience and prioritize customer journey.

• Conducted content and asset audits and analysis to identify strengths, weaknesses, and areas for improvement to maximize budget.

• Utilized data-driven insights to inform seasonal content decisions and optimize performance across various platforms and channels.

• Collaborated with cross-functional teams to align content strategies with overall business objectives using Airtable and Asana

• Developed comprehensive content maps and models to guide the creation and organization of engaging and relevant messaging.

• Stayed abreast of industry trends and emerging technologies to incorporate innovative content solutions to earn customers’ trust.

• Spearheaded the training and mentorship program for editors, optimizing organizational efficiency and content expertise. Amazon Product Marketing Manager 2014 - 2018

• Collaborated seamlessly with cross-functional team members, including design, leadership, and external vendors.

• Drove the creation, development, and promotion of comprehensive internal and external communications for seasonal events.

• Led the development and execution of strategic marketing and business development plans, inclusive of A/B and MVT testing.

• Managed the merchandising of content, marketing collateral and customer-facing language, leveraging metrics to enhance user experience.

• Contributed to creative development, design, and editing of campaigns, ensuring a compelling and consistent brand message.

• Innovated marketing processes, technology, and asset library to enhance efficiency by contributing to internal DAM tool.

• Built product libraries and tested customer engagement hypotheses by writing SQL queries, leveraging data for strategic decision-making.

• Perform comprehensive customer engagement and sales data analysis using Excel, including VLookups and Pivot tables.

• Fostered a culture of creativity and collaboration within the marketing team by earning trust with creative teams. Front Row Monthly Assistant Editor 2012 - 2014

• Orchestrated editorial campaigns from inception to completion, both in digital and print mediums.

• Wrote and managed daily fashion-related campaigns for the digital platform.

• Collaborated and negotiated with emerging designers to develop unique editorial concepts.

• Recruited and generated subject matter for bloggers, editing submissions to align with brand strategy. Zulily Assistant Buyer 2011 – 2014

• Worked extensively in cross-functional teams, demonstrating exceptional organization and time management.

• Significantly grew niche fashion category business from $250k to $1M.

• Fostered strong vendor relationships, focusing on vendor management and brand acquisition.

• Trained, coached, and mentored new Assistant Buyers. SKILLS & TOOLS

• Content Management

• UX Writing

• Marketing Strategy

• Data Analysis and Visualization

• Cross-functional Collaboration

• Full-Stack Web Development

• Vendor Management

• Project Management

• Leadership and Mentoring

• Trend Analysis and Innovation

• Asana

• Airtable

• Excel

• Adobe

LEADERSHIP EXPERIENCE

Volunteer Advocate Domestic Violence & Divorce Mentor Northpoint Cooperative Preschool Executive Board of Directors

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