PAULA DOMBROW

ad4qj0@r.postjobfree.com 917-***-**** www.dombrowcreative.com

Objective

• Award-Winning, Strategic, Creative Director with expertise in problem-solving and a passion for integrated storytelling seeking a leadership role at a growth-focused company on a similar mission. Summary

• Multifaceted, Creative Leader: Two decades of experience leading, conceiving, and developing integrated campaigns for top ad agencies, digital firms, and healthcare companies across industries — from beauty to biotech — exceeding business objectives and winning awards including D&AD, Clio, and One Show Gold.

Highlights

• Public Health Advocate: Launched the first cure for HEP C on national TV and later created, developed, and executed Walmart's high-impact COVID-19 vaccine rollout campaign, repositioning the retail giant as a wellness destination during a critical time in the pandemic.

• NY Emmy Award Winner: Wrote and produced a ground-breaking breast cancer PSA, impacting public awareness.

• Sustainability Pioneer: Founded a purpose-driven branding company that transformed a local green haircare startup into an international e-commerce sensation, expanding its reach beyond select NYC salons.

• Turnaround Artist: Elevated Head & Shoulders from #2 to #1 best-selling dandruff shampoo in the U.S., rebranding it from medicinal to a beauty/wellness essential during my tenure as SVP, Creative Director, and Senior Copywriter at Saatchi & Saatchi.

Experience

Creative Director, Senior Copywriter, Freelance Dombrow Creative – New York, NY 07/2009 - Current

• Integrated experience across industries including beauty, beverages, CPGs, entertainment, fashion, finance, food, healthcare, lifestyle, luxury, retail, spirits, tech, travel, startups, and non-profits.

• Collaborated on launching healthcare brands through the regulatory pipeline and created integrated assets for AORs on various brands (HCP and DTC). Categories: autoimmune disease, BoNT aesthetics/therapeutics, biotech, cardiology, dermatology, diabetes, eye care, medical devices, mental health, oncology, rare diseases, women's health, and vaccines.

• Oversaw pre/post-production of TV, print, radio, OOH, digital, and social media campaigns.

• Spearheaded pitch strategy and creative at ad agencies and digital firms, winning new business.

• Agencies include CloserLook, CDMP, DDB, Digitas Health, FCB, FCB Health, Grey, Grey Health, Havas, JWT, La Communidad, McCann, Ogilvy, Publicis, Saatchi Wellness, R/GA, VMLY&R. Founder, Creative Director, Senior Copywriter Truth Beauty Now - New York, NY 07/2009 - Current

• Focused on building clean beauty, wellness, and transformational brands with creative solutions, including naming, brand identity, sustainable packaging design, social media, and videos.

• Provided strategic positioning and consulting based on insights from market research.

• Curated/led teams of top talent to deliver distinctive creative, including integrated campaigns, brand identity, social media, and printed collateral.

• Agencies include Evoke, Oberland, Possible, Strikeforce, Terri & Sandy, Tomorro SVP, Creative Director, Senior Copywriter Saatchi & Saatchi - New York, NY 01/2007 - 06/2009

• Ran Head & Shoulders, North America, stabilizing the client relationship and winning awards.

• Oversaw creative teams/production of effective, integrated campaigns under on overarching concept to different target audiences (male/female)

• Shifted brand perception from “medicinal” to “beauty/wellness”, elevating sales from #2 to #1 best- selling dandruff shampoo in America.

Education

The University of Texas Austin, TX, United States Bachelor of Science: Communications/Advertising

Awards

D&AD, One Show Gold, Clio, Andy, Addy, Art Directors Club, NY Emmy Skills

Workfront, PHQ, Zyflow, Figma, Microsoft Office, Adobe, Asana, Slack Certifications

Marketing in a Digital World University of Illinois at Urbana-Champaign 08/2021 Integrative Nutrition Health Coach Institute for Integrative Nutrition 10/2015 Certified Kundalini Yoga Teacher The Kundalini Yoga Research Institute 05/2015 Certified Aromatherapist The New York Institute of Aromatherapy 10/2014