RICHARD THORNBURY

** ********* **. ******** *****, MI, 48069 / ad4qe7@r.postjobfree.com / 616-***-****

Summary

Experienced and highly focused Marketing Director, Product Strategist, and Business Development Specialist with 20+ years of expertise in branding, customer, product, organizational, and communications domains. Proficient in precise analysis, strong leadership, and adept at cross-functional team collaboration. Utilizes professional skills for clear and effective communication to drive desired outcomes. Demonstrates a proactive approach in spearheading solutions and crafting appropriate success strategies. A motivated team player, promoting growth through active involvement at all operational levels.

Skills

Expertise

Marketing Project Management

Marketing Tools/Content Creation

Marketing Strategy & Communications

Branding Management& Strategy

Sales Enablement & Vendor Support

Digital Marketing Management

Relationship Management/Collaboration

Verbal & Written Communication

Presenting/ Public Speaking

Technical Skills

Microsoft Office: Word, Excel, Outlook, PowerPoint

Creative Suite: Illustrator/ Canva

Communication: Microsoft Teams, Google Duo

Social Media: Instagram, LinkedIn, Facebook

Additional Technical: Digital Marketing Analytics

Marketing Development: Rebranding Strategy, Growing Brands, Creative Directing, Concept Development

B2B Marketing / B2C Marketing

Experience

Marketing Director / Sage Island Marketing Agency - Wilmington, NC, USA (Remote) 07/2023 - Current

Expand geography into Midwest Markets. Major Account Development driving digital marketing strategy and qualified leads resulting in a 30% increase in online brand visibility for some clients.

Understand the client needs and connect message and brand campaign content to support strategy.

Leverage robust analytics frameworks, providing actionable insights and contributing to a 20% improvement in conversion rates, website engagement and attributable click through rates (CTR)

Optimized digital marketing spend, achieving a 15% reduction in customer acquisition costs (CAC) while maintaining or improving campaign effectiveness.

Marketing Manager / Carrington Mortgage Services - Anaheim, CA, USA (Remote) 07/2022 - 12/2022

Lead Project team of 5 marketing specialists responsible for email, direct mail, trade shows and marketing campaigns.

Executed major corporate rebranding project. Gain cross-functional support for strategy. Coordinate with internal teams and creative agency to develop and update hundreds of digital and traditional sales tools and websites to reflect new brand strategy. Resulting in a 25% increase in brand awareness within the first quarter.

Achieved a 30% reduction in cost per click (CPC) through targeted audience segmentation and A/B testing, leading to a 20% increase in conversion rates.

Expansion of organic social media strategy driving 50% growth by optimizing content and posting schedule.

Boosted email open rates by 15% and click-through rates (CTR) by 10% through personalized messaging and segmentation strategies.

Account Executive / United Wholesale Mortgage - Pontiac, MI, USA 12/2019 - 05/2022

Consistently achieved and surpassed monthly and quarterly sales targets resulting in a 25% YOY increase in revenue.

Strategically managed a portfolio of 22 high-value clients, maintaining a client retention rate of 90% through effective account management and exceptional customer service

Expanded client portfolio by 30% through successful prospecting and nurturing of client relationships, onboarding client to utilize UWM systems leading to increased annual account revenue.

Senior Digital Performance Manager / AT&T Advertising Services - Grand Rapids, MI, USA 08/2012 - 12/2018

Develop and implement digital performance strategies to achieve annual KPIs, including customer acquisition, conversion rates, and revenue growth.

Lead a team of digital performance analysts, provide guidance and support analyzing data and optimizing campaigns.

Analyze website and digital marketing performance using tools such as Google Analytics and Adobe Analytics, identifying areas for improvement and optimization.

Implement Conversion Rate Optimization strategies to enhance website user experience and drive higher conversion rates, A/B testing different elements and iterating based on results.

Oversee budget management to optimizing spending to achieve maximum results delivering under budget.

Regional Brand Manager / AT&T Advertising Services - Grand Rapids, MI, USA 04/2008 - 08/2012

Strategically identified media and community partners. Matched clients to services and products.

Negotiated contracts for equitable trade value resulting inn $1M additional media value to support sales efforts.

Served as External Affairs at Chamber and Trade Show Events positioning Brand in the market.

Collaborated with Corporate AT&T interests to ensure business unit was supporting the larger corporate goals.

Regional Marketing Manager / AT&T Advertising Services - Grand Rapids, MI, USA 09/2000 - 04/2012

Served as Tactical Marketing Leadership for the largest sales division in the company with 75 products and $125M annual revenue responsibility.

Assumed Full Profit and Loss responsibility for territory.

Leveraged corporate strategy while infusing the needs of the local market to drive revenue. Recognized with the Chairman's Award for innovative multi Media strategy that helped drive a net 12.8% growth in a $40M market which set the bar for top performance.

Developed business plan to create a media trade program to leverage inventory to trade with other media improving our corporate media presence introduced in West Michigan Executed to the entire country with a $50M impact on the business.

Education

Master of Arts : Public Relations And Advertising Michigan State University - Michigan, USA

Bachelor of Arts : Communication Arts And Sciences Michigan State University - Michigan, USA

Accomplishments

Developing a multimedia strategy that changed the way clients were approached.

Created Media Trade program that was trialed in Grand Rapids office wrote the business case that resulted in a team of 60 Regional Brand Managers and $50M of media value.

Participated in a retention program as a Digital Performance Manager which protected top tier revenue which was in decline across the business and maintained for clients.

Completed the major rebranding initiative at Carrington updating thousands of traditional and digital assets and websites.

AWARDS

"Future Star" for exceeding quota Targets within first 6 months demonstrating ability. Chairman's Award winner AT&T "Changing the Game" a multimedia sales strategy introduced in AT&T Grand Rapids Sales Division region

Certifications/Presentation Skills

Certified: Google AdWords. Yahoo Local Ambassador

Presentations with sales people to top tier clients.

Developed and presented high-level marketing & sales annual strategy meetings with Executive Team.

Deliver sales training including all marketing strategy and pricing changes bi-annually for my sales teams.

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