Matthew Ward

“Every product has a unique personality. It’s your job to find it.” - Joe Sugarman

“Make it simple. Make it memorable. Make it fun to read.” - Leo Burnett

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Greer, SC 29650

864-***-****

ad4q8x@r.postjobfree.com

EXPERIENCE

The Cargo Agency, Greenville, SC — Freelance Copywriter

MAY 2023 – PRESENT

●Researched/named GE’s newest turbine, contributing to a successful launch and positive media attention

●Boosted conversion of online customers for LG and Lenovo with attention-grabbing email, landing page and social copy

●Brought several multi-element ad campaigns to life for LG

●Helped increase sales at O’Charley’s and 99 restaurants with fun, humorous and disruptive social and digital copy

EP & Co., Greenville, SC — Copywriter

MAY 1999 - APRIL 2023

●Lead copy teams that concepted and wr0te award-winning B2C and B2B marketing for a range of clients, including Verizon, Michelin, Wachovia, LinkedIn, Morgan Stanley, Fox Factory, Pilot Flying J, Advance America, The UPS Store, Uniroyal and others

●Oversaw TV and radio production, often onsite, saving money for clients while increasing sales and awareness

●Concepted and wrote social media and digital marketing for Verizon, The UPS Store, LinkedIn, Michelin and other clients, increasing both online impressions and conversions

●Wrote collateral and other types of print, including brochures, flyers, merchandising and OOH billboards and signage

●Turned pages of data into readable copy for client Websites and landing pages, including Verizon, VisitGreenvilleSC, Lenovo, Bojangles, Advance America, The UPS Store, Fox Factory, etc.

●Wrote and edited internal-facing communications, including company reports, press releases, Web copy and company events

●Worked on naming and branding projects that launched and increased awareness of Certus Bank, Valassis, Wachovia & others

●Contributed to launch of ProGrin Dental, Unique Realty & others with freelance work that boosted awareness of these new brands

●Helped the Girl Scouts and the Phoenix Center (drug treatment) reach recruiting goals with award-winning pro bono print advertising

SKILLS

Copywriting

Branding/Naming

Social & Digital Media

Editing

Radio & TV Production

Press Releases

AWARDS

Several Gold & Silver Addys from AAF Greenville

Special award from the Girl Scouts of South Carolina for a pro bono print campaign

EDUCATION

University of South Carolina, Columbia, SC — MA Studies, History

University of Warwick, Coventry, UK — Exchange Program

University of South Carolina, Columbia, SC — BA, History

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