MELISSA GULLI

**** *. **** **.

Philadelphia, PA 19125

267-***-**** cell

ad4q69@r.postjobfree.com

http://www.linkedin.com/in/melissagulli

SUMMARY

Results oriented training and sales professional, within the retail and wholesale environment.

Experienced in merchandising, business development, training, budgets, and presentations and managing teams across multiple sites. Skilled in managing client’s, attention to detail, strong follow-through, verbal and written communication skills. Leader with the ability to build relationships, increase sales, and train other associates to do the same.

PROFESSIONAL EXPERIENCE

DWI HOLDINGS NJ, PA

Calvin Klein and Barbara Barry Bedding

Representative 2002 – 2015

Merchandise bedding department for Bloomingdale’s, Macy’s and Bonton’s

Developed and trained store personnel on the values of the bedding products

Established relationships with all levels of management.

STACKEMHIGH INC.

Merchandiser 2010-2016

Michael Aram, Nambe, Diane von Furstenberg home, WMF gadgets, Iittala, Kosta Boda, Orrefors, Waterworks Studio, Yankee Candle

Merchandise bedding, china, gadgets, candles for Bloomingdale’s, Macy’s

Develop and train store personnel on the values of the product

Establish relationships with all levels of management.

WESTPORT CORP., PA, NJ

Merchandiser 2011-2016

Style and Co. Evening and Day bags, Gianni Bernini wallets, Joseph Aboud belts boys, Jfold wallets men’s, Fuzzy Nation Handbags, Kenneth Cole women’s wallets

Merchandise small leather goods in Macy’s, Kohl’s, JCPenney on monthly basis

Develop and train store personnel on the values of the product

Recap and report back to company with results of visit.

REVENUE CREATIONS, PA, NJ

Merchandiser Nov. 2013- 2014

Merchandise several lines from Gift Items, Sneakers, Shoes, Slippers, Socks in Macy’s, Lord and Taylor, Bloomingdale’s, Kohl’s, JCPenney

Develop and train personnel of the values of the product

Recap and report back to company with visit results of visit.

CAST RETAIL ASSOC.,PA, NJ

Merchandiser 2011- Feb. 2013

Merchandiser DCK jewelry in Junior department, in Macy’s Center City, PA and Cherry Hill, NJ, leased space

Check in merchandise, set up as per planogram, take markdowns, file on line recaps

DAVACO, INC., PA, NJ

Merchandiser/ Ambassador 2012-Nov. 2013

Nike: Macy’s Men’s, NFL Eagles Stadium Store, MLB Phillies Stadium Store, Havaianas, Vince Camuto Ladies

Merchandise several line on biweekly to monthly visit’s depending on the account

Submit detailed reports including photo’s, information from management and competitors

PAPYRUS, Mid-Atlantic Region, PA, NJ, DE, DC, MD, VA

Regional Retail Sales Manager 2007 – 2010

Hire, train and develop account coordinators to sell and merchandise greeting cards. Open and expand small and large accounts and increase sales for an 800K territory.

Developed account coordinators skills through multiple training methods in the areas of planning, merchandising and selling.

Increased productivity of 20 sales account coordinators by reviewing, analyzing and monitoring coordinators activities, to assure they stay within budget on all accounts.

Monitored all accounts to support coordinators in merchandising and working with clients resulting in increasing business by 20K.

Developed and conducted feature and benefit presentations for new and existing clients, resulting in increased square footage.

Analyze appropriate product mix to address slow moving merchandise with clients to improve account revenue. Placed every day and seasonal orders for accounts accordingly.

Opened 15 new accounts in one year, by identifying prospective customers and increasing territory sales by 50K.

Increased gross profit, by providing support and direction to coordinators to execute key business objectives through monthly account coverage, and monitoring of budgets.

Coordinated installations of new and existing accounts through site management with the team. Produced increase of 15% each year.

RUSSELL STOVER’S CHOCOLATES: PA, NJ

Representative May 2006-Sept. 2006

Visited several accounts from Eckerd’s, Walgreens, CVS, Wal-Mart bi- weekly or monthly accounts

Reset shelves to plan-o-grams, write orders as needed

Charge out damages and expired goods.

GODIVA CHOCOLATE, Philadelphia, PA

Account Coordinator 2003 – 2007

Sell and merchandise Godiva chocolate in National accounts.

Trained and monitored account coordinators within northeast region, resulted in increased sales and penetration in accounts, up to 20%.

Planned and executed monthly objectives set by account executives results increased awareness of product, and increased store personnel productivity.

Increased orders by 10% by creating superior in store presence through merchandising, relationship building and negotiating space.

Established positive relationship with all levels of store personnel resulting in key positioning and product mix which increase sales and resulted in award of excellence in service awards.

DAVACO INC: adidas, DKNY, Pepe, Timberland, Sean John across USA

Lead Coordinator 2002-2005

Merchandise and set departments to both brand and store standards. Work with team to set up new stores.

Managed in 2001 large holiday shop, highest sales to record, lowest markdown resulted in sales increase of 95%.

Maintained a high level of merchandise assortment through continued contact with the buying team, which resulted in new test lines in the department.

NEW BOSTON SYSTEMS, PA

Technical Recruiter 1999 – 2000

PTS LEARNING SYSTEMS, PA

Account Manger 1997 – 1999

JCPENNEY, Long Island, NY

Senior Merchandise Manager 1989 – 1996

EDUCATION

BA Arts, in Architecture

University of North Carolina at Charlotte

Coached and trained store personnel on merchandising standards.

Lead merchandiser team of 15 people inside and outside of my assigned territory in store openings, resets and corporate events, resulting in increased exposure to brand.

Scheduled monthly visits, analyzed trends, recapped visits, delivered current information to appropriate account managers in a timely manner.

Worked with National accounts to establish the best space and location for the lines representing, increasing sales by 10% and exposure up to 50%.

BLOOMINGDALE'S, King of Prussia, PA

Sales Manager 1999 – 2002

Sell and develop both the brands and sales associates in several departments.

Increased sales resulted in advancing rapidly through various positions of responsibility in the store.

Motivated associates to develop a strong client base through store and phone prospecting.

Developed in store promotions for associates, maximized event and sales.

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