Marketing, Hands on, Retail, Design and Merchandising, Customer

Allie Kristen Zubyk

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Profile

Communications, marketing and retail professional with over three years of experience. Background in customer service, overseeing up to fifteen partnerships and managing marketing campaigns to reach $4M+ in pipeline. Participated in integrated campaign strategies to bring key messaging and products to market in the fashion and technology industries. Utilize strong organization and communication skills to effectively project manage the execution of simultaneous marketing campaigns across all of my experience. Education

Drexel University

Bachelor of Arts in Communications Minors: Marketing, Design and Merchandising (Retail) GPA: 3.67 Graduation: March 2022 Senior Thesis Communications Project, Application Nation

Constructed a podcast on the impact and development of application advancements

Hosted interviews with people of all different industries to provide a variety of information for my research

Edited audio and professionally recorded my voice to compile into the completed version Professional Experience

Vertex Inc. Partner Marketing Specialist King of Prussia, PA

Responsible for go-to-market strategy and project management for key partnerships including SAP, Mirakl, Adobe, Oracle and subscription-billing partners

Maintain partner-centric mindset and build strong relationships and drive mutual success and growth

Manage 2023 budget and allocate spend for co-marketing activities to reach $4M+ in pipeline April 2022 - Present

Increase networking/engagement opportunities with partners through planning/execution of events and digital content

Determine a QA cadence or process to ensure lead follow-up is being performed adequately and uniformly Anthropologie, Customer Associate Devon, PA

Create an enjoyable experience for incoming customers while they shop November 2019 - Present

Collaborate with team to manage daily tasks for the company to operate in the most efficient way possible

Design a welcoming environment to communicate the brand and personality of the company as a whole

Support the omnichannel team with assembling and merchandising new products that arrive to the store

Innovate ways for customers to be more excited about their style by suggesting unique outfit combinations La Belle Mariée, Bridal Consultant Langhorne, PA

Assisted brides with finding their dream wedding gown April 2021 - September 2021

Interacted with friends and families of bride and dealt with complicated emotions that were involved

Recorded inventory and filed wedding gowns as they came into the store in wedding date order

Created marketing content for a virtual wedding gown fitting room web app, Gownzie

Sourced gowns and accessories from world-renowned designers Bringing Hope Home, Communications and Business Development Co-op Malvern, PA

Experienced the internal and external challenges of working for a non-profit company

Assembled media strategy plans to increase engagement of the community during COVID-19 April 2020 - September 2020

Connected on a personal level with families that have been assisted by Bringing Hope Home

Implemented a Twitter Strategy Plan and calendar for the Communications director Radial, Strategic Business Analyst King of Prussia, PA

Oversaw a significant tool (Daptiv) that handled project tracking, hiring, and terminating April 2019 – January 2022

Constantly interacted with employees’ cross-functionally by problem-solving concerns with Daptiv

Created an organizational system for projects handled within the tool, an example being time management

Congregated with employees all over the world, strategizing the best e-Commerce experience Activities

America’s Marketing Association of Philadelphia (AMA), Programming Team Philadelphia

Operate with the programmers to plan and execute the events and activities for the chapter

Collaborate with the executive team to develop insightful panel topics for marketers September 2023 - Present

Personal Clothing Line (Bleached By Zubz), Founder June 2020 - Present

Integrated artistic understanding by tailoring clothes to a new and innovative look

Conceptualized unique photographs for the products

Designed social media feed to demonstrate the brand image to the public, more specifically the demographic

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