Marketing Communications Customer Experience

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Summary Thirty years of experience generating successful business results with best of class

brands. Dedication to seamlessly implement creative strategies, deliberate messaging, and closed-loop processes to content and advertising. Lead multiple global teams to curate diverse customer experiences. Created comprehensive narratives of company branding to drive engagement and customer loyalty. Skills Content Marketing Strategy

Process & Performance Improvement

Marketing Leadership

Brand Development & Loyalty

Corporate Communications

Program Launch & Management

Project and Vendor Management

Team Collaboration Tools

Experience 07/2019 - 09/2023

Sr. Marketing and Content Strategist, Adobe, Lehi, UT

• Personally developed and implemented content strategy plans which generated successful customer experiences with Adobe products, programs, and services. Increased customer awareness by 25% by leveraging social media, online videos, surveys, games, and field events.

• Managed multiple global teams which unified public marketing about A.I. services and other products. Worked closely with data scientists, computer engineers, thought leaders, and marketing executives to bring more than 48% new content engagements.

• Launched innovative programs to enable global sales teams with training materials, promotional items, industry insights, and competitor information. The programs received praise from sales and marketing representatives around the world for being valuable, deliberate, and creative.

04/2016 - 07/2019

Digital Experience & Web Strategy, Marcom Manager, Adobe, Lehi, UT

• Identified underutilized demographics through industry research. Strategized to improve engagement through the creation of practitioner content libraries, webpages, and targeted marketing campaigns.

• Lead through Abode strategy changes by maintaining a unified marketing campaign. Transitioned from siloed product messaging to a platform based, solution mindset.

• Socialized with upper-level executives to approve marketing plans and budget proposals.

10/2014 - 04/2016

Global Marketing and Channel Sales, Symantec, San Jose, CA

• Responsible for global channel sales communications reaching 4,500+ employees who generated 87% of the overall company revenue. Increased employee sales productivity through consistent communication and feedback. 04/1996 - 10/2014

Corporate Sr. Marketing Communications Manager, Novell, Provo, UT

• Devised strategies to execute various integrated marketing communications which reached the entire customer and employee audience. Strategies included multi- million-dollar company acquisitions, product launches, and global corporate ad campaigns.

• Captured the Novell story (products, strategy, and execution) in a first-of-its-kind evaluation kit, resulting in the most effective tool to present all software and messaging.

• Used data from live focus groups, advisory communities, developers, and surveys to conceive brand guidelines: templates, collateral, and tools to build and support target products.

Julianne Jones

801-***-**** • ****************@*****.*** • Springville, Utah 84663 References Available Upon Request

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