LUCAS WINTER

MARKETING AUTOMATION & TECHNOLOGY MANAGER – ELOQUA SPECIALIST

CONTACT

+44 (0-788*-***-***

ad4pt1@r.postjobfree.com

** ****** ***, ******

aaaa Oxfordshire, OX11 7RQ

SKILLS

Marketing architect

Technical translator

Driving adoption

Strategic thinker

CERTIFICATIONS

Adobe

2023

Marketo Core Concepts I & II

Oracle

2019

Oracle Eloqua Marketing

Implementation Certification

SUMMARY

I have worked in top-level MarTech positions at organisations from diverse industries. I bring the ability to naturally inspire others to get excited about projects and foster a positive work environment that promotes collaboration. My expertise in Marketing Ops has enabled me to plan out cutting-edge strategies backed up with implementational follow through. With a decade of experience in MarTech I am confident in my ability to drive growth and increase customer engagement.

EXPERIENCE

Revvity: Marketing Operations Manager: 2023-2024

Revvity acquired various companies and my role was to onboard the acquisitions into a single Eloqua instance and decommission the acquired companies’ platforms.

● ‘Day One’ rebuild of Salesforce with multi-company, multi-salesperson and multi-product lead management integration.

● Building legally compliant GDPR preference centres and processes.

● Showcasing sales success to the board via stats and reports.

● Rebuilt Lead Scoring from scratch to improve MQL conversion rates.

● Improving MQL monitoring so that over 99% were successfully sent to Salesforce.

Splunk: Marketing Ops and Technology Manager: 2021-2023 I migrated Splunk from Eloqua to Marketo. My role was to document the current standard processes for migration and maintain the lead management lifecycle.

● Shortened the time frame between form submission and sales seeing the lead inside of CRM.

● Managed and upskilled members of my team to grow in their roles.

● Supported marketeers to find the highest grossing campaigns.

● Ran regular sales workshops to showcase tools and how they help sales to sell.

EDUCATION

University of Bolton

BA(Hons) Creative Writing – 2:1

PROJECTS

Movable Ink

implementation:

Embedded

countdown clocks

and videos within

emails

Excel Reports

automated lengthy

reporting tasks

Zendesk

implementation:

Ticket migration with

customer chat

history

Drift chatbot

implementation:

Capturing lead

conversations and

sending to Salesforce

Built a telephone

hierarchy so that

sales always had a

number to ring

Built a list upload

template to identify

issues before it was

uploaded

Built a fast-track Lead

score process that

gave sales High Value

Leads which were

previously buried

AXA IM: Eloqua Implementation: 2019-2020

AXA IM used to send emails through 6 different Email Service Providers to 15 countries. In just over a year, I led the initiative to a new way of work, migrated all email sends and setup the first Salesforce Integration. Meanwhile, managing the ‘Business As Usual’ processes.

● Designed a contact strategy which dynamically sent more content matching the customer’s interest by what they engaged with.

● Built universal processes that worked in every region’s strategy.

● Recreated existing HTML templates as Design Editors with an easy UI. Marketing then built emails without agency assistance.

● Automated Google Analytics UTM tracking. Marketing no longer required a 3rd party agency to create UTMs. Again saving money on expensive agency costs.

Oracle: Eloqua Technical Analyst: 2015-2018

This role was exclusively resolving Eloqua Marketing Automation technical issues. I learnt the Eloqua software and MarTech best practices inside and out to solve customer problems.

● Troubleshooting all errors from: Campaign logic, Forms, Email sending, Distribution lists and Salesforce Integration.

● Handholding customers step-by-step in a configuration. Artesian Solutions: Tech Support Team Lead: 2012-2015 After 6 months on the support desk I was promoted to Supervise a technical team of 5 to complete customer support enquiries.

● Running training, managing workloads and assigning tasks.

● Managing the support tech stack and purchasing of new tools.

● Building the stat packs from scratch, automating them for recurring use and then presenting them to the board.

HOBBIES

I love stand-up comedy and ran a comedy club for several years. It helped me with marketing, tech and customer experience. Wearing every hat I used: Facebook, MailChimp, Eventbrite and Survey Monkey to advertise the club and sell out shows on a tiny budget. REFERENCES

Available on request.

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