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Digital Marketing Project Manager

Location:
Obarrio, Panama, Panama
Salary:
65,000
Posted:
April 01, 2024

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Bryan Jalowitz

Digital Project Manager

A R E A S O F E X P E R T I S E

Product/Project/Program Mgmt. Account Management/Sales Business Analysis/Strategy/Branding

Creative & Visual Design

Content Marketing/SEO/PPC

User Experience/IA

Content Management Systems

Web Design/Development/QA

Training/Change Management

P R O F E S S I O N A L P R O F I L E

Successfully produced and marketed many creative, people centric, interactive content products in marketing driven settings for the following industries: automotive, transport, scientific, packaging, sustainability, financial services, higher education, knowledge work, edutainment/games, government, tourism, insurance, legal, associations, IT/software as a product and service in B2B, B2C, D2C, and SaaS models.

Dynamically collaborated with clients, users, supervisors, and team members to produce and integrate the following: multichannel websites and portals, social media, AdTech/MarCom/MarTech, banner ads, CD/DVDs, games, information kiosks, broadcast and streaming video/animation, print, learning materials, mission critical applications, and processes using internal, global, 3rd party, and cross functional teams of 2-200+. Used numerous methodologies and approaches to reach synergy between business strategy, creative capacity, design constraints, customer/end-user needs, and technology capabilities while managing scope, risk, schedule, budget, quality, and communications. Grew accounts while gaining consensus and support.

25+ year digital career path Artist/Designer > Web Developer > Lead> Product Manager> Project/Account Manager/Producer Progressively took on more strategic responsibility while retaining hands-on skills in all interactive disciplines and promoting best practices throughout the full interactive project lifecycle. Applied effective people process with focus within the project team, client, and client’s customers. Created multi-audience project artifacts, effective presentations and working meetings, project accountability, transparency, and facilitated knowledge sharing sessions for all individuals and teams.

Industrial strength tools, techniques, and methodologies including Agile, Waterfall/PMBOK, MS Project/Server/Office, Asana, BaseCamp, JIRA/Confluence, Wrike, TeamWork, Program/Portfolio Mgmt. including PlanView and others, Adobe Creative Suite

(complete), HTML5/CSS/JavaScript/SQL, Enterprise Class Content Management Systems, WordPress and Drupal, DSP/AI, and many others including CRM/marketing automation, MarTech/AdTech, and the entire Google platform. P R O F E S S I O N A L E X P E R I E N C E All positions are contracts unless labeled as staff Eumemics Inc., Digital Project/Account Manager/Producer/Sole Proprietor 02/09 – Present Chicago, IL/Cable, WI - Remote Consulting on strategy and best practices while initiating and managing multi-channel MarCom/MarTech web centric projects.

• Primary contact for account/project management for B2B ad agency, Gyro: Included full spectrum digital strategy, redesign and migration to Drupal CMS of sealedair.com, the people that brought you BubbleWrapTM

• Boutique marketing agencies served include Idea Booth, ID Digital, Omega Benefits, Clarity Partners, Inbound Mill, Bonsai Media Group, and Rauxa. Customers included Thermo Fisher Scientific, Thomas Scientific, CTG, AutoDesk, etc. 2

• Led the donaldson.com redesign along with new Adobe Experience Manager deploy and content strategy

• Comprehensive assessment of cookcountyil.gov and CMS technologies; Completed IA, digital strategy, user focus groups and usability sessions, competitive benchmarking, Drupal site redesign/IA/content strategy/governance/branding RFP

• Multi-channel marketing, web design/dev/MarCom/MarTech/AdTech/CRM/marketing automation for small business

• Timeframe includes a sales cycle for most clients and a 2+ year sabbatical for restoration of my hobby farm in Cable WI. Sears Holdings Company, User Experience Project Manager 09/08 – 01/09 Chicago, IL Short-term project/process management of e-commerce projects spanning sears.com, kmart.com, and other Sears’ brands.

• Managed project teams including information architects, product managers, visual designers, copywriters, internal developers, and corporate IT through the full interactive lifecycle

• Interactive techniques included weekly customer interaction sessions, low and hi-fidelity prototypes, user experience testing, user acceptance testing, quality assurance and control, deployment, regression testing, and change management

• Integrated multiple project managers and project plans into a single resource leveled program management plan/process J. Walter Thompson, Senior Interactive Producer 05/08 – 09/08 Chicago, IL Short-term process improvement while completing 12 simultaneous projects spanning website redesigns, rich media ad campaigns, e-newsletters, integrated print travel guide, site maintenance, datacenter migration, market research, and social media marketing

• Websites included enjoyillinois.com, various niche sites, and online media channels including Nickelodeon, MTV, YouTube, etc. for the State of Illinois Bureau of Tourism and Nestlé

• Developed and managed a new project management process for the digital side of the agency

• Managed senior and junior level art directors, copywriters, account managers, developers, and visual designers Illinois Institute of Technology, Project Manager 04/07 - 04/08 Chicago, IL Complete redesign of IIT’s multiple sites into a unified prospective student focused academic marketing presence: iit.edu.

• Partnered with C-level executive management in communications and marketing, academic, technology, and the deans of all IIT schools to develop/implement/train and transition a repeatable web UX design and maintenance process

• Process included competitive analysis, user focus groups, user experience/information architecture, visual design, content management, strategy, branding, training, change management, and SEO

• Conversion of thousands of web pages and many sites to the new University CMS and integrated portal

• Project included 8 core team members, 15 indirect reports, and over 65 active/passive stakeholders Volkswagen Credit, Project Manager 11/06 - 04/07 Libertyville, IL Completed 3 projects integrating financial systems and geographically dispersed stakeholders in an agile development environment.

• Included VW dealer dashboard, update to financial systems for Bentley Financial Services, and direct marketing Laidlaw Education Services, Project Manager 06/06 - 11/06 Naperville, IL Developed, initiated and transitioned the management of the program/project plan for a national management solution rollout.

• Used a highly creative and effective approach to manage organizational change while integrating a large and geographically dispersed network of vehicle maintenance shops DeVry Inc., Project Manager 02/05 - 03/06 Oakbrook, IL Managed PMO projects integrating subject matter experts and active stakeholders across academic, technical, and business units.

• Initiated and managed a program/project to develop a new e-learning platform prototype to provide cost savings and decrease content duplication in the creation and delivery of courses

• Initiated and managed a project to reduce the potential of tuition processing errors over 2 semester tuition cycles

• Provided business analysis and PMO process support Grainger, Project Coordinator 10/04 - 01/05 Lake Forest, IL Provided coordination for 15 project managers on a tactical, short-term PMO process improvement engagement.

• Developed, executed, and trained PMs on tracking, earned value/reporting process for a 200+ resource SAP project

• Led project to enhance search functionality on grainger.com while utilizing the Rational Unified Process Volkswagen of America, Content Management Practice Lead and Developer 04/03 - 09/04 Troy MI, Reston VA Performed website redesigns and site maintenance for vw.com and vw.ca. 3

• Completed two entire site redesigns and two annual new vehicle model launches

• Redesign of VW’s price and equip configurator “MyVW”, resulted in a unprecedented increase in site leads

• Contributed to the design and roll out a new enterprise content and site management process using the Vignette CMS MediaBlox Inc, CTO/Product Manager/Co-founder 02/02 - 08/03 Chicago, IL/ OH Partnered with Vignette Corp. to operate it’s only licensed SaaS. Vignette powered the top 10 highest trafficked sites at the time.

• Grew to support 1,100 authors and distributed content to over 2,600 media outlets reaching 5-6 million people per day

• Developed, marketed, and trademarked a visual content management product extending the Vignette platform

• Clients included e-Sports Media Group, VCT, vClubs and many other smaller businesses and sites Merrill Lynch, Account/Project/Product Manager/Systems & Content Architect 03/01 - 06/02 Chicago, IL/NY Led the design and development of a financial services portal supporting 6 languages and 26 countries: individual.ml.com.

• This website was the first of its kind to integrate live feeds of all world stock indices in a single screen experience

• Developed and licensed a proprietary visual content mgmt. product that facilitated multi-lingual content management

• Partnered with the creators of the visual thesaurus: ThinkMap® and the feed providers Multex and Bridge to provide the complete portal from licensing to hardware set up/install, visual design, development, testing, and training Encyclopedia Britannica, Lead Technologist/Project Manager 11/99 - 04/01 Chicago, IL Contracted to scale and maintain britannica.com due to the historically unprecedented amount of site traffic post launch.

• Sourced, managed, and integrated a specialized technical team with writers, editors, design/advertising, and business

• Founded Eumemics Inc. and hired/mentored 8 resources that also served Merrill Lynch, MediaBlox, and others Razorfish, Staff Technologist 11/98 - 12/99 Chicago, IL/NY Contributed to the development of the content management and web development practice in relation to existing and potential Global 2000 clients and partners while designing and developing Vignette CMS driven websites with cross functional groups.

• Contributed to the redesign, development, and launch of britannica.com including personalized browsing of the site, its articles, and the search of the entire encyclopedia made free to the public online for the first time in history. Bank One, Staff Application Suite Manager - Interactive Delivery Services 04/97 - 07/98 Chicago, IL Managed the design, development, launch, and maintenance of the new Bank One/merged First Chicago site bankone.com

• Gained support to retain the web agency, technology, and full staff of 8 direct reports from the merger with First Chicago

• Integrated and delivered a visual web management product/process/technology developed while at First Chicago Bank

• The new bankone.com ranked #6 overall (previously #11) and #3 nationally for usability on the Gomez banking scorecard First Chicago Bank, Staff Web Product Manager (promoted from developer) - Online Services 02/95 - 04/97 Chicago, IL Hired and mentored a team of 8 cross-disciplinary web resources providing a design/dev agency and product to the entire bank.

• The online services group supported the launch of one of the first internet banks and multiple award winning websites, including all corporate and retail public facing sites (fcnbd.com, nbd.com, bankhere.com, etc.)

• Designed and produced a visual content editing product empowering non-technical users with an edit interface layered over the corporate sites. Driving editorial and technical workflow and project management within the context of the site, the product reduced the learning curve involved with managing large sites. E A R L E Y B I G B R A N D E X P E R I E N C E

Interactive Agency Projects Various Clients and Roles, Production Artist, Designer/Developer 91 - 95 MI Early high visibility interactive agency projects included GM’s first interactive multi-media touch kiosk “Big Kids Toys”, Chrysler’s first Multi-brand price and equip touch kiosk. Others include IBM Interactive Media Group, TRW, Ford, Cadillac, EDS, Harvard Graphics, AutoDesk, CA, Interplay Games/Parallax Software, Interaction Media Corp., Enlighten, Ross Roy, Dawber & Co., and Xerox. UNIVERSITY OF MICHIGAN - Cross-disciplinary Music/IT/Art/Performance 4 Year Merit Scholarship program Maintained PMI/PMP certification for 16 years including all continuing education requirements until 2023



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