Mariana Sassaki Ramos

+1-310-***-**** ad4pr5@r.postjobfree.com

Los Angeles, CA

www.linkedin.com/in/mari2ramos

Senior Communications professional experienced in high-level marketing and corporate integrated strategies, storytelling, executive positioning, multi-stakeholder and multi-channel impactful programs. Trend forecaster. SaaS Client Strategy and Customer Success executive. 8+ years of management experience, leadership of cross-functional internal and external teams; regional and global projects. Global stakeholders network. Americas region lead.

PROFESSIONAL EXPERIENCE

Senior Director, Client Strategy Lead Americas, June 2020 to January 2023

WITHIN3

· Drove the adoption of Within3 products and innovations within global clients through thoughtful development of business cases and high-value stakeholder relationships for the world’s leading insights management SaaS in the health tech industry.

· Led the Latin America market, launched and implemented the Within3 platform in the region, achieving 220% software usage growth and expansion to 10+ global companies such as Abbott, Allergan, Alcon, Medtronic, Merck, Novo Nordisk, Sanofi etc.

· Kicked off and coordinated 150+ insight gathering, KOL mapping, and stakeholder engagement projects in North and Latin America.

· Managed 15+ accounts, driving high-level client relationship, advisory, communication, training, project management, and reporting to ensure global and regional contract renewals.

· Supported Within3's overall global strategy, KPIs, and SOPs through a deep understanding of the market and customer needs, regional market insights, business development referrals, upsell opportunities, and pricing strategies.

· Crafted and led leadership training and educational workshops to share case studies, benchmark software uses, and trends.

· Collaborated with cross-functional teams, including Client Deliverables Team, Business Development, Marketing, Product Development, Engineering, Social Listening, and Reporting.

Global Scanning Network Researcher February 2020 to February 2021 COPENHAGEN INSTITUTE FOR FUTURES STUDIES

· Identified and analyzed emerging trends, innovations, and cultural shifts

· Actively contributed to People/Well-being and Society/Governance research units.

· Researched and wrote more than forty articles that raised awareness of innovations that informed future-proof decision-making and corporate advisory. Brands and Partnerships Consultant February

2019 to February 2020

FUTUREBr Consultancy

· Advisory on partnerships, relationship and engagement with brands, and branded content formats for first gender equality content platform in Brazil, AZMINA

· Strategic business planning and scenario mapping based on futures studies

· Branding, brand development, including guidelines, manifesto and pillars for a sports, wellness, and lifestyle venue in Brazil, AREIA.

· Strategy, messaging, and narrative development

· Revision of partnerships’ proposals, guidelines, and contents.

Senior Account Manager August 2014 to January 2019

EDELMAN

· Delivered high-level integrated communications programs to global brands, leading cross-functional teams: strategy, digital/social media, creative, PR, public affairs, crisis, and employee engagement

· Led and executed successful public relations programs from strategy to results

· Developed and led brand workshops and media/crisis trainings for 10+ brands

· Led executive positioning programs for C-level leaders at HP, Dow, UPS, and BBDO

· Led global/local sponsorship communications program for Dow at Rio 2016 Olympics

· Won 5 Cannes Lions and 1 Sabre Awards with successful campaigns for clients

· Served as global and regional coordination hub for B2B and B2C global brands, such as VTEX (cloud tech) and Wacom (creative tech)

· Main industries: technology, social development, third sector, creativity, professional services, infrastructure, lifestyle.

Account Manager August 2012 to August 2014

EDELMAN

· Led integrated PR campaigns with seamless execution of thought leadership, influencer marketing, media relations, and executive positioning

· Launched Brazil’s first fashion e-commerce and positioned its founders as thought leaders. Dafiti (GFG Group) became leader in LatAm, one of Fast Company’s Most Innovative Companies, Financial Times’ Brazilians to Watch

· Led sponsorship program for adidas at 2014 FIFA World Cup and 2013 Conf. Cup

· Led Brazil’s sustainability and corporate communications for SC Johnson

· Developed and implemented influencer mapping and engagement methodology for Natura, world’s forth-largest beauty company

· Developed and led brand workshops and leadership trainings for brands including adidas, Dove/Unilever, Dannon, and Moët Hennessy

· Brought 5+ new clients, including the first Sustainable Brands event in Brazil

· Developed the first “Edelman LatAm Cultural Connections” trend report

· Main industries: lifestyle, e-commerce, fashion, sports, consumer goods, energy.

Account Manager February 2010 to August 2012

MSLGROUP

· Developed communications strategy, narrative, and messaging for consumer brands

· Coordinated the execution of media, influencer relations, and health affairs

· Launched Dannon’s brand Densia enhancing bone health awareness

· Coordinated the strategy for Dannon’s brand Activia, launching first research around constipation and women lifestyle in partnership with psychologists and influencers

· Delivered long-form content such as press releases, articles and op-eds

· Main industries: food and beverage, consumer goods, luxury, and travel.

Account Executive September 2009 to January 2010

OMNICOM PR GROUP IBERIA (Madrid, Spain)

· Supported technology clients with research and insights, content writing, product reviews, and media relations efforts

· Developed newsletter with news and trends for Nokia; and digital trends for Ikea Account Executive February 2006 to December 2008

MSLGROUP

· Led the media relations for the Publicis Groupe agencies and Bimbo food group.

EDUCATION

UNIVERSITY OF CALIFORNIA, UCLA EXTENSION – Los Angeles, CA

· Consumer Market Research, 2019

· Anthropology, Culture and Society, 2019

UNIVERSIDADE DE SÃO PAULO, ECA-USP – São Paulo, Brazil

· Bachelor degree in Communications with an emphasis in Public Relations, 2010

UNIVERSIDAD CARLOS III DE MADRID, UC3M – Madrid, Spain

· Exchange Program in Communications studies, 2010

LANGUAGES: English; Spanish; Portuguese.

PROFESSIONAL CERTIFICATES

THE TREND ATELIER, CERTIFICATE: Forecast Trends Like a Futurist, 2019 EDELMAN LEADERSHIP TRAINING, Managing Change, 2018

GRUPO DE PLANEJAMENTO/STRATEGY AND PLANNING GROUP (GP): Creative Brief, 2014

AWARDS AND VOLUNTEER WORK

5 CANNES LIONS FESTIVAL OF CREATIVITY: Color of Corruption for Reclame Aqui, 2017

1 SABRE AWARDS: Communicating the Invisible for Dow Chemical Company, 2017

MEMBERSHIP/JURY:

Member of the Real Time Academy and jury of the 15,16 and 17th Annual Shorty Awards and 8th Annual Shorty Impact Awards, recognizing the top content creators, influencers and organizations on social media and influencer marketing.

VOLUNTEER PROJECTS:

Communications Consultant for Azmina (non-profit content platform and for gender equality);

Girls20 (placing young women at the center of the G20);

CTC Digital

(technology school for low-income students).

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