Jen Keyes

Marketing & Communications Specialist

Portland, Oregon

ad4pn0@r.postjobfree.com

SUMMARY

Nimble and results-driven marketing and communications leader with extensive experience in spearheading innovative strategies to drive business growth and enhance brand visibility. A grass-roots or guerilla marketer at heart, I thrive in an environment where creativity and equity are valued, and new, crazy ideas are the gateway to doing great things. EXPERIENCE

ZRT Laboratory, Beaverton, Oregon — Marketing Manager FEBRUARY 2022 - OCTOBER 2023

● Orchestrated the marketing strategy for a clinical laboratory specializing in hormone testing, enhancing client understanding of the evolving AI technology powering the company’s reporting system.

● Led cross-departmental product launches, collaborating closely with tech and marketing teams to deliver timely, on-brand communications to clients regarding ongoing changes and updates to the main product line.

● Implemented media monitoring tools to drive digital and social strategy, boosting engagement with professionals in the functional medicine market and enhancing efficiencies and visibility for creative and event planning teams.

● Established an influencer program for traveling sales teams and speakers, as well as webinars with a minimum of 500 attendees per session.

● Optimized digital marketing and PPC reporting by revamping outdated keyword processes, resulting in a nearly 100% reduction in the PPC budget YoY.

● Planned, prepared, and hosted regular educational webinars in collaboration with other industry leaders in the hormone testing realm.

● Managed a demand gen budget of over half a million dollars a year, including event logistics and travel costs for trade shows, conferences, and influencer events.

… continued

Certified Languages International, Portland, Oregon — Director, Corporate Communications

SEPTEMBER 2004 - NOVEMBER 2021

● Spearheaded successful marketing and communications strategies driving three company rebrands and multiple website redesigns, contributing to a significant revenue increase from $5MM to $55MM annually during tenure.

● Developed a key messaging matrix to inform relevant brand messaging strategies, aligning key brand messages with target audiences for compelling storytelling.

● Led cross-departmental collaborations in product development, introducing intuitive UI/UX applications implemented across all Walmart Pharmacies and major healthcare networks nationwide.

● Excelled in building and managing diverse creative teams, implementing tailored advertising, events, and PR campaigns that consistently delivered 10% gross annual revenue growth YoY.

● Collaborated closely with sales to forge strategic partnerships and educational initiatives benefiting underserved demographics and advancing industry objectives.

● Curated an extensive library of engagement email campaigns in Pardot, communicating regularly with a list of 20,000+ subscribers in various sales verticals.

● Managed all internal communications initiatives and skillfully handled public-facing crisis communications and PR initiatives, ensuring customer satisfaction and retention. TECH

MS & Apple OS

MS Office Suite

Adobe Suite

Google Suite

Salesforce & Pardot

Hubspot

Umbraco

Wordpress

Perch

Meltwater

Trello/Asana

COMPETENCIES

Internal & External Communications

Digital Marketing

Advocacy & Relationship management

Team Building & Management

Brand Strategy

Public Relations

Logistics

Expense Management

Trade Shows & Events

Video Production

Copywriting

Social Media: LinkedIn, Instagram, Reels, TikTok, Facebook, etc. EDUCATION

University of Nevada, Reno: Bachelor’s Degree — Journalism, Multimedia Design American College of Healthcare Sciences — Holistic Nutrition

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