Todd Address: **** Polyantha Rose Cir.

Weddington, NC 28104

Roecker Phone: 617-***-****

Email: ad4pkp@r.postjobfree.com

LinkedIn: www.linkedin.com/in/todd-roecker

Highlights & Qualifications

• C-Suite role having regular interactions and planning with domestic and Int’l C+ members

• North American sales/business/ and channel development with 10+ years’ experience driving strategic business and improvement plans.

• Key role in increasing YOY sales by 60%+ through improved channel, programs, and product offering

• Play key part in corporate acquisition and brand change leveraging media and direct communication for consistency of message and alignment of direction.

• Extensive background in developing annual and long-term strategic plans while detailing key growth enablers for further execution and success

• Strong promoter of cross-functional collaboration and team building to improve or retain positive culture aiding in alignment and participation towards a common goal.

• Effective communication skills through directness, transparency, and accountability Relevant Skills and Experience

DEVELON, formerly Doosan Bobcat (Charlotte, NC)

- VP Growth Initiatives North America Dec 2020- Present

- Director of Channel Development Jan 2018 – Dec 2020 Business Development

- Lead Sales, Marketing, Product Development, and, Channel Development teams for North America.

- Responsible for strategic development and execution for 4 of the 6 pillars of company

- Lead a team of directors, senior managers, expats, and supporting team.

- Refreshed National/Key account strategy improving sales from ~$8M revenue to ~$57M in 18-months

- Built/lead team to establish key account strategy for direct sales to targeted regional and national end-users, including new program to provide high-level support to these accounts yielding in pure incremental sales

- From scratch developed and lead the Remarketing strategy yielding 5% residual value increase in 28-mo.

- From scratch developed and lead the Coverage strategy improving coverage from ~50% to ~80% in 4-years.

- Expanded our dealership locations from 132 to 200+ locations since 2017 through a combination of improvement and expansion plans, refreshing underperforming, aiding in acquisition, or through new.

- Team lead and team member for special projects such as acquisition impact, rebranding impact, product sharing/cross-selling impact and other ad-hoc initiatives or research. Product Development

- Requested by leadership to take over product team to stabilize team, reset priorities, and direction to better match the needs of internal and external stakeholder.

- Develop better processes for NPD for more successful launches and acceptance.

- Reestablish new AOP and MRP to improve competitiveness and performance understanding, through better VOC as well as accountability to team for share and profit of their respective products.

- Rebuilt PM team culture and opened communication channels between departments yielding better teamwork, and cross function collaboration which led to trust and effectiveness of PM team. Marketing

- From scratch developed and led the execution of the DEVELON Marketing strategy to improve brand awareness.

- Team successfully transitioned a change in brand within our organization and held dealer network accountable for their requirements to meet new brand standards.

- Generate YOY growth of unaided brand awareness of our brand through various PR activities, shows, social media, and etc, often being the featured voice to our dealers, media, staff, and customers.

- Validated effectiveness and alignment with key vendors, resulting in annual savings of ~$2M

- Manage a $16M marketing budget.

- Responsible for all marquis events such as major trade shows, i.e. ConExpo and Dealer Meetings as well as key sponsorships with MLB and The Open.

Todd Address: 7616 Polyantha Rose Cir.

Weddington, NC 28104

Roecker Phone: 617-***-****

Email: ad4pkp@r.postjobfree.com

LinkedIn: www.linkedin.com/in/todd-roecker

Additional Experience

Doosan / Bobcat Company/ Ingersoll Rand (Boston, MA) Doosan acquired Bobcat in 2007 from IR

• Director of Sales and Dealer Development North America Jan 2014 – Jan 2018

- 100% focus on growing the Doosan brand, coverage, and capabilities of the network

- Shared vision for Doosan to highest levels of Int’l leadership as it pertained to Dealer Development and sales following acquisition of Bobcat by Doosan becoming respected voice for Doosan NA

- Managed and developed field sales and dealer development teams for North America

- Created new dealer coverage and recruitment strategy for Doosan

- Constructed a dealer scorecard, new dealer on-boarding process, and dealer incentive program

• Director of Sales - Canada (Doosan & Bobcat Product) Aug 2012 – Jan 2014

- Balanced different strategies between Bobcat as market leader and Doosan as a developing brand

- Led a team of 6 District Managers, focused on improving share and coverage

- Held dealers accountable through strict performance commitments that aligned with company vision

- Customized strategy to improve Canadian presence for both brands, Doosan and Bobcat

• Dealer Development Manager East Region Mar 2009 - Aug 2012

- Responsible for launch of new consumer focused Compact Tractor product line

- Created, implemented and trained existing dealers to embrace a consumer model

- Signed and on-boarded 52 existing and new dealers for consumer product

• District Sales Manager (New England and Maritimes Canada) Jan 2004 - Mar 2009

- Held dealers accountable to strict annual performance commitments

- Built action plans for each location and held them accountable for their execution

- Seek general business best practices and work to implement within dealers

- Utilize Green Belt certification and 5S practices for in dealership lean opportunities

- Improved market share by 7% on core products in the territory

- Recruited and trained new dealers and their staff

• Milwaukee Electric Tool (Denver, CO)

Education

• Masters in Business Administration, University of Phoenix

- MBA (E-Business Technology)

• Bachelor of Science in Business, Emporia State University, KS

- BS in Business Administration

- BS in Management

- Communication

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