R.A. PRASAD

MPG House, Jawahar Nagar Road

Near Bhavani Shakari Bank, Khar (E)

Mumbai-400051

Mobile: +91-730*******

E-mail: ad4pcn@r.postjobfree.com

CAREER OBJECTIVE

Seeking a management position in Sales & Marketing, preferably in FMCG, that will capitalize on my acquired expertise and developed skills.

FROFILE

Vast experience in FMCG Sales, Trade Marketing & Retail Management

Handled both Modern & Traditional Trades in the Arabian Gulf region and Kerala.

Dealt with major accounts like Carrefour, Lulu, Union Co-Op, Abu Dhabi Co-Op, Spinneys, etc.

In-depth knowledge of marketing processes and product management.

Excellent communication, written and presentation skills.

Recognition of ‘Brand Strategy’ and have experience with ‘Global Brands’

High level of proficiency in Customer Relationship Management

Excellent knowledge of MS office package.

KEY SKILLS

Business Development, Category Management, Key Account Management, Distributor Management, Trade Marketing, Field Marketing, Pricing, Performance Appraisal, Team Management, etc. EDUCATION

Degree: Bachelor of Commerce (Degree attested)

University of Kerala, India

Diploma: Diploma in Management Studies (Marketing) (Diploma attested) The Institute of Professional Manager, Channel Islands, United Kingdom EMPLOYMENT HISTORY

TANISH MYZONE SUPERMARKETS INDIA LTD, KOCHI, KERALA (2020-23) As ASSISTANT GENERAL MANAGER-OPERATIONS.

Accountabilities:

Managed daily operations of supermarkets to meet company goals. Developed pricing strategies with the goal of maximizing the company profits and while ensuring the companies customers were satisfied.

Provided direction and guidance to all staff in their assigned job duties.

Followed and enforced store policies, security measures and customer service standards.

Negotiated with vendors and distributors to manage product distribution, established distribution networks and developed distribution strategies

Provided excellent customer services for sales growth.

Developed positive shopping experience and ensure customer satisfaction.

Carried out periodic job performance appraisal of each staff and provided appropriate feedback. Submitted report every month along with their salary statement.

Performed inventory control to avoid over stock and low stock.

Managed product shortage, storage and rotation activities to reduce non availability of products in showrooms, spoilages and damages.

Ensured that supermarket shelves were maintained with perfect filling, clean and organized, supervised merchandise displays.

Ensured that shelves were loaded with fresh and clean products at all time.

Ensured that all products were properly tagged and labeled as per the govt. guidelines.

Assisted in recruiting and training staffs on assigned responsibilities.

Assigned daily workload and schedules to staffs; especially in repacking divisions.

Fixed product displays in store entrance and other sections according to merchandising standards.

Maintained the store clean, safe and appealing.

Developed process improvements to maximize sales and profitability.

Educated staffs about safety and sanitation procedures.

Maximized sales revenue. Ensured compliance with purchasing and contracting regulations.

Performed market research.

Managed theft prevention.

TITAN FOOD STUFF TRADING LLC, DUBAI, UAE (2015 To 2019) As NATIONAL SALES MANAGER

Product: Energy Drinks

Accountabilities & Achievements:

Oversaw and lead all the operational and day-today activities of the company. Being responsible for ensuring smooth operations and achievement of company objectives

Sales Targets: Achieved the sales volume targets set for designated outlets spread across Dubai, Sharjah, Abu Dhabi, Al Ain and Northern Emirates, SKU wise, key account wise through a team of Sales Executives and Merchandisers. Analyzed and reviewed key account wise performance on a weekly basis and took corrective action to achieve the monthly sales and collection targets.

Business relations: Maintained close business relations with all the customers assigned store managers/supervisors & category managers/buyers and achieved a high degree of rapport and influence for the benefit of the business.

Availability: Ensured 100% availability of all Listed SKUs in each key account / store on the shelves at all times and achieved the monthly productivity targets and effective coverage targets

Visibility: Implemented the visibility plans as per the annual key account agreements and also negotiated visibility improvements at store level to increase share of shelf to achieve SOS targets.

Sales Promotions: Planned all sales promotions / event promotions well in advance along with SKU wise sales forecast and negotiated and implemented the agreed key account wise sales promotions in line with the key account promo calendars in consultation with the trade marketing team.

Business Reviews: Prepared and conducted monthly business reviews of the key account customers to discuss the progress of business objectives and action plans for the future.

Competition: Tracked and reported competition activity on a timely basis and presented counter- action proposals.

Merchandisers: Monitored the market working of the designated merchandisers and highlighted areas of improvement on a day to day basis and followed up for results.

Off-take Data : Analyzed the store Off-take data wherever available and proposed action points to correct and improve the situation.

BDA Implementation: Analyzed Business Development Agreements (BDA) signed with various key accounts and ensured all contractual obligations of both the parties are fulfilled.

Spends Evaluation: Analyzed of Market spends Vs Sales and presented profitability analysis / reports.

Collections: Ensured all collections as per the scheduled payment dates are realized without any defaults.

Expiry/damages: Ensured market hygiene was maintained at all times and all expired and damaged stocks were liquidated in line with the company policy.

New product Launch: Ensured all new product launch placements / activities are planned and implemented as per agreed schedule.

RELIABLE INTERNATIONAL CO. LLC, UAE (2012-15)

As NATIONAL SALES MANAGER

Products: Basmati Rice & Wheat Flour

Accountabilities & Achievements:

Spearheaded and grew sales by 110% in one year and successfully increased market share by achieving channel sales growth.

Fully responsible for achieving the company s targets in terms of sales, collection, distribution and visibility while maintaining a strong relationship with the consumers, customers and supplier.

Implemented sales fundamentals: coverage, distribution, productivity and visibility,

Carried out tracking of in-store performance metrics: SKU availability, share of space within the category, promotion implementation, etc.

Carried out regular performance review with important customers.

Analyzed volume performance, identified shortfalls versus budget and recommended corrective action plans.

Negotiated Trading Agreements, Rebates, Display Rentals, Listing Fee, Promotions with new and existing customers. Participated in Tender. Launched new products (SKUs)

Managed pricing to all customers with an emphasis on increasing sales and profits

Followed up on the collection with the sales team

Involved in the recruitment of Sales Team members and their performance appraisal.

Trained the existing or newly recruited Sales Executives to achieve the company goal. TRUEBELL MARKETING & TRADING, UAE (2009-2012)

As: NATIONAL SALES MANAGER

Products: Cigarettes (Scissors & Wills)

TIFFANY FOODS LTD, (IFFCO GROUP), U.A.E (2006-2009) As SALES MANAGER

Products: Biscuits, Chips, Chocolates, Wafer, Confectioneries, etc. THE KUWAITI DANISH DAIRY COMPANY, U.A.E (2004 to 2006) As SALES MANAGER

Products: Fruit Juices, Tomato Paste, Thick Cream & Ice Cream BRITISH AMERICAN TOBACCO (ME), U.A.E (1994-2004)

As TRADE MARKETING EXECUTIVE

Products: Cigarettes (Rothmans, Benson &Hedges, Dunhill, etc.) DABUR INDIA LTD, DUBAI, UAE (1992-94)

As MARKETING MANAGER (for MENA Region).

Products: Hair Oil, Tooth Paste, Soaps, Food Supplements, etc. PERSONAL INFORMATION

Age & Date of Birth: 64 (30/05/1959) looking young and energetic. Religion: Hindu

Place of Birth: Adoor, Kerala

Languages: English, Hindi, Malayalam & Arabic

COMPUTER SKILLS

MS Word, Excel, Power Point &Lotus Notes, also familiar with HHT operation. TRAINING / COURSES

Knowledge of HACCP Standards, Person In-Charge for Food Safety, Retail Classification System

(RCS), Critical Success Factors (CSF), Strategic Imperatives, Planning Process. DRIVING LICENCES

Indian & United Arab Emirates

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