Gary Lusk

ad4ozc@r.postjobfree.com 586-***-****)

AI / AV / Advertising / Data Science / Gaming / Event Marketing / Printing / Robotics / SEO/SEM / Strategy

Summary

I develop sales and marketing platforms for international companies, with primary focus on the US market. I specialize in startups and technology related companies seeking to create new business.

Overall Strengths

Develop a Go to Market platform which can be measured and replicated

Seek out specific verticals and territories which demonstrate attractive returns

Create CRM, marketing materials and sales processes

Discover, present, and close business

PROFESSIONAL EXPERIENCE

LMM - Sales and Marketing Consultant 2005 -

I support companies related to market and sales development as a sales and marketing consultant.

Bear Robotics – CA VC funded food running and bussing robots to support senior living and restaurants. Open MI for the company. Landed Gordon Foods and several other partners and customers

Aqua Living – Hot tub manufacturer / Created MI market - Grew sales to 4.5 per year / 1000 units

SafeRide – Israeli based leading provider of cyber threat prevention solutions for connected and autonomous vehicles

Managed events within automotive including CES where I supported 3 demo areas & 2 post events

Update marketing collateral and website

Built CRM across APJ, EMIA, NA

ConnectSpace- event company with a matchmaking algorithm supporting hosted B to B events

Build database of gov event teams - integrated to CRM, launched sales / marketing campaigns

Misix – advertising firm

Developed sales framework and campaign development supporting the transportation industry

Envisage- Toronto based event marketing technology company

Facilitated sale of company to support FCA

Created a global event marketing platform. Revenue - 1 m per year

Motown Museum- created awareness and established business relationships

Helped to position museum for the current renovation through corporate contribution

Awecomm – IT Managed Services company

Created a new brand including the website, blogs, and white papers

Programs developed

Created MI market for hot tub manufacturer – grew sales to 1000 units in 2.5 years (9M+)

FCA – sold / integrated a global event marketing platform for fleet (1M – ongoing)

Pepsi – developed a national launch within Speedway to support a gamification platform for Mountain Dew Brand (4 million – ongoing)

DMCVB- created the Detroit City pass to support the local museums and cultural institutions

HP – created a Marketing Automation - $400,000

KeyBank- created a Marketing Automation platform to support 900 branches $200,000

Chrysler (Direct Marketing- personalized mail) – 1st year revenue $500,000 (ongoing program)

Michelin – (Dealership of the future) 1st year revenue $1,000,000

Firebolt Group - New Business

An LED and digital signage manufacturer developed a digital signage solution for MillerCoors and wanted to expand upon the success.

I redeveloped the website to reflect the digital division - complete update: www.firebolt-group.com

Created a digital experience at Global Shop to convey a wide range of digital services and technologies.

Created Safeway / Mountain Dew Gamification unit – deployed 1500 units

CASE STUDY : FIREBOLT GROUP

Firebolt Group was a combination of (2) MI based traditional and LED signage companies brought under one roof in Wixom MI. Ownership was based in the UK.

The company brought me aboard to launch and integrate a digital company into Firebolt based upon some success they had with MillerCoors and a cooler mounted, motion activated monitor.

I provided the following services to create a brand presence

Website – I wrote the copy and hired a local cross media design firm

https://www.firebolt-group.com

Video- traditional email to educate and inform prospects is dead. I needed to convey the new products and experience, so I created (2) videos)

Informative: https://youtu.be/w198PZcbI98

Experience: https://youtu.be/OnVjgWrD0H8

CRM – create database of prospects - launch campaigns and track metrics with Salesforce

Trade show: I managed the development of a mobile experience trailer and trade show booth with experienced technologists to explain the solutions

https://youtu.be/dQWPmCleZmw

AVISPL Sales Consultant

Support the Wixom MI branch in growing new business within metropolitan Detroit

Support sales within AV / Video Conferencing and worked with senior manager to transition opportunities

Develop plans to create a technology lab with the city of Detroit

BlueWater Technology- Audio / Video / Experiential

New business development to AV and Event. Identified and assisted with the close of several Detroit audio visual projects. Sold and delivered experiential campaigns for national sport teams and advertising agencies. This included overseeing the planning, development and execution of programs at the local and national levels. Additional account management responsibilities included: gathering and documenting client requirements, communicating all communication plans to client and employee, up-selling campaigns, managing time lines, addressing and managing issues with the client and cross functional teams.

Positioned new clients: Detroit Lions, Little Caesars Stadium

C3 Communications

President 1995-2005

Created the largest graphic communications company in Detroit MI. Grew and managed its sales to over $14 million by the ninth year of operation

Established new business from cold call to signed contract.

Hired, trained and supervised a sales staff of twenty individuals in three Midwestern markets

Integrated a creative services team into the organization.

Recruited and hired the staff which produced corporate advertising and marketing materials. Creating the 1st production based ad agency supporting digital delivery of media including the development of several B to C campaigns for Ford Motor Company.

Provided facilities managed contract services to allow conventional printers and advertising agencies to manage graphic production internally

Created a web development company which catered to the B to C market - sold for 1M within the 1st year

Produced E Commerce web sites servicing fortune100 clientele; specialized in design and on-line transactional services

VOLUNTEER

7th grade Catechism Instructor (13 years)

Knights of Columbus 4th Degree (assorted programs to raise money for Catholic charities (12 years)

Mcrest Program (local homeless shelter – work with local restaurants to feed the homeless (12 years)

Red Cross – manage scholarship blood drives (20 scholarship blood drives)

Angles of Hope – Cancer organization- support through photography (8 years)

PHOTOGRAPHER

20 years - Event and volunteer based photography www.garylusk.com

EDUCATION: Bachelor’s in Business Management Oakland University

Contact this candidate