Andrew S. Miller

910-***-**** ad4oc5@r.postjobfree.com New York Metro Area

Professional Summary - Marketing Director

Accomplished Marketing Leader offering diverse expertise in developing and implementing automated strategies for DTC, B2C & B2B technology marketing, CPG, durable medical equipment, and various startup environments. Skilled in strategic creative marketing, data-driven decision making, keen knowledge of emerging trends such as AI, and adept at leading highly effective teams. Committed to continuous experimentation and achieving aggressive growth targets aimed to differentiate in a challenging marketplace.

Skills

Data Analytics - Consumer/Market

Experienced Project Manager

Brand Strategist & Police

Marketing Communication Strategies

Excellent Thinker & Problem-Solving

Marketing Automation

SEO/SEM & Conversion Rate Optimization

Multichannel Campaign Orchestration & Automation

Cross Collaborative Design & Implementation

Detailed Oriented

Business Focused

Set Clear SMART Metrics & KPIs

Work Experience

Marketing Lead, Consultative Head of Marketing

My Big Dream, New Bern, NC

June 2022 – January 2024

Served as a brand consultant involved in CRO to drive donations and demand for hand-crafted goods company.

Developed consumer-facing communications to build brand, collateral, and website services

Managed cross-functional collaboration to create customer-facing marketing plan

Planned, organized, and managed strategy for the initiatives to creatively market products

Utilized innovative storytelling, AI creation, and multimedia creation to drive traffic

Analyzed marketing content, SEO efforts, and website events using Google Analytics 4 (GA4)

Advised on demand generation through social media ads, Google Ads, email marketing, and SMS communications

Devised and executed integrated strategies and campaigns that increased awareness

Marketing Director

The Landmark Group Inc, Valley Cottage, NY

February 2018 - May 2022

Decisive marketing leader hired to reposition durable medical equipment brands for a world-class manufacturing organization selling B2B and DTC.

Championed communications through email, social, intranet and SMS to inform B2B customers

Exceptional cross-functional leadership focused on a brand redesign across channels and products that entailed:

- Developed automation system as a way of communicating with B2B and DTC leads

- Redesigned and wrote content to company websites utilizing CMS

- Defined the KPI metrics to set clear expectations/goals for the team

- Implemented an effective marketing communications plan across multiple channels

Motivated 3 marketers to think outside the box, built solutions, used emerging technologies that resulted in 300% growth

Used competitive insights to dramatically increase digital organic traffic by 300% YOY through SEO best practices and SEMRush tools

Ran paid social campaign on Facebook resulting in .21 cents per landing page visit for a projected revenue of $3500 per lead

Experienced managing CRM, building, and scaling a durable medical equipment consumer brand nationally reaching $31.5 million in sales in 2021

Marketing Communications Manager

Bulbrite Industries Inc, Moonachie, NJ

October 2015 - February 2018

Brought in to create, integrate, and manage budget for the company's marketing communication plan for both customers and consumers, boosting customer reach.

Led a highly successful team that redesigned the brand and relaunch www.Bulbrite.com integrated APIs to communicate with the ERP system, SAP One

Evaluated research and adjusted marketing strategy to meet changing market and competitive conditions while keeping abreast of trends and competitor's products, services, marketing, and online presence

Implemented a new CRM system (HubSpot) to communicate with dealers and customers

Responsible for maximizing product presentation through enhanced print/social media, strengthening tradeshow presence, and improved brand recognition/presentation

Worked closely with many internal teams and external partners, performance marketing and creative agencies

People (4) management experience, proven ability to develop marketers and work with diverse skill sets

Marketing Manager

EyeClick Inc, Armonk, NY

June 2013 - October 2015

Led the scope of product marketing for EyeClick products (a SaaS company).

Managed CRM – Salesforce and created shortcuts for reporting

Developed a subscription marketing plan and execution

Executed SaaS and application development

Established consistent brand format and presentation through managing all communication

Improved advertising efforts through developing all advertising creation and placement

Ensured client's and the team's marketing needs were met through closely collaborating with the Sales and Support team

Ideated and designed EyeClick's tradeshows and events (IAPPA, Burger King, and McDonald’s shows)

Managed website content, PPC, Facebook Ads, datasheets, brochures, catalogs, press releases, videos, and photography

Onboarded HubSpot Email Marketing with Salesforce, which included light coding of HTML

Operations and Marketing Support

US Army Center for the Army Profession and Ethic, West Point, NY

September 2011 - June 2013

Managed marketing communication efforts for the Army Profession Campaign, America's Army – Profession Education and Training Program, Master Army Profession Ethics Trainer, and Army Profession Seminars.

Designed service presentations by filming personal stories of soldiers and their experiences

Organized educational shows across the world to boost awareness and position the Army Profession favorably

Ongoing support of key marketing campaigns

Founder and CEO

The Andrus Group Inc, Southport, NC

June 2005 – September 2011

Met with business leaders to support their business growth, primarily by fulfilling all of their marketing and branding needs (web, print, TV, Radio, Social and more).

Established and managed a thriving marketing company specializing in SMB, B2C and B2B

Led a team of 8 marketing professionals, fostering a collaborative and creative work environment

Developed and executed innovative marketing strategies for clients

Cultivated and maintained strong client relationships, ensuring satisfaction and repeat business

Oversaw the company's financial performance, budgeting, and resource allocation, consistently achieving and exceeding revenue targets

Education

Bachelor of Arts Degree: Liberal Arts, Graphic Design and Sculpture - Messiah College, Grantham, PA

Master of Science: Marketing – Digital – Liberty University, Lynchburg, VA – 2025

Certifications

HubSpot Inbound Marketing – 2022

HubSpot Administrator 2015 – 2022

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