Bettina

Talento

Art Director

Bettina Talento

Syracuse, New York

201-***-****

ad4o55@r.postjobfree.com

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Experience

Graphic Design Intern Zalora Group MANILA, PH

JUNE 2023 - SEPTEMBER 2023

Designed 15 high-impact digital campaign graphics and assets weekly, driving 1.77 million unique monthly interactions Conceptualized and designed engaging digital assets for co-marketing campaigns with prominent online vendors like Nike and Dior Beauty Elevated employee engagement through assisting the HR department to design tote-bag merch for 2,674 internal employees Pitch Team Art Director TNH Ad Agency SYRACUSE, NY FEBRUARY 2024 - PRESENT,

Leading a team of 3 creatives to develop a cohesive brand identity for the agency, in collaboration with the strategic team during the visual exploration phase Developing a comprehensive digital advertising campaign for World Wrestling Entertainment, including captivating visuals and other creative assets Social Media Intern Magnet Media New York, NY

MARCH 2024 - PRESENT,

Developed social media content for diverse agency clients across various platforms

(e.g., Instagram, Facebook, Twitter) Analyzed social media performance metrics to assess campaign effectiveness and brand identity alignment Assisted senior art directors in brainstorming and conceptualizing social media campaigns, contributing creative ideas, and staying updated on current trends Graphic Design Intern Boosted Biz

JUNE 2023 - OCTOBER 2023,

Conceptualized logo, merch, and promotional design for clients that encapsulated their name, image, and likeness. Collaborated with directors, designers, and social media managers to improve the business identity and brand design. ㅡ

Education Syracuse University/ S.I. Newhouse School of Public Communication & Martin J Whitman School of Management

AUGUST 2021 - MAY 2025, SYRACUSE, NY

B.S. in Marketing Management & Advertising

Minor: Psychology, Dean’s Scholarship Recipient.

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Skills, Awards, &

Certifications

Skills: Adobe Creative Suite, Google Workspace, Microsoft 365, Global Web Index, Commspoint, MRI-Simmons, R studio, Java

Awards: First Prize in the 2023 SOM354 Group Project Competition sponsored by the Kiebach Center for International Business Studies Certifications: 2019 Excel Associate Certification, HubSpot Inbound Marketing Certification

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Leadership

President/ Filipino Student Association at Syracuse University Co-Chair/ Asian-American & Pacific Islander Month Planning Committee Peer Leader/ FYS 101 course for Syracuse University

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