SHARON COGGIN

**** ******** ***** • Seaside, CA *3955 • 831-***-**** (h) 831-***-**** (c)• ad4o4t@r.postjobfree.com Marketing and Project Management Professional

EXPERIENCE

•2023 to Present Manager, Business Administration

•Macy’s Del Monte Center • Monterey, CA

•Lead essential strategies that drive store business processes including hiring and retention to ensure the store runs efficiently; managed operations including payroll and non-payroll expenses, cash office, and supply inventory to maximize sales while minimizing expenses.

•Responsible for overall store shopping environment and cleanliness, including managing housekeeping staff, resolved safety concerns, deployment and training off tech and store-wide initiatives. 2021 to 2023 Marketing Manager

Meals on Wheels of the Monterey Peninsula • Monterey, CA

•Developed and executed strategies to boost the agency’s awareness in the community.

•Produced content for website, social and other channels to attract and convert constituents from target groups; analyzed behavior and adjusted accordingly. Prepared and maintained marketing budgets. 10/2007 to 2020 Marketing Manager/Marketing Campaign Manager Monterey Bay Aquarium • Monterey, CA

• Strategic advisor to internal business partners proactively assessing their need for marketing and communications support; determined strategies and tactics to address their business objectives to ensure successful project completion.

• Created action-oriented project plans, proposals, creative briefs, production schedules and timelines, presentations, and strategic plans; communications to stakeholders.

• Developed and supervised annual strategic advertising plan and agency with a budget exceeding

$8 million, including oversight of social media, web, and other communications channels to maintain consistent brand integrity.

• Developed, managed, and implemented advertising plans for onsite promotions and events. Coordinated sponsorships with media and business opportunities to support marketing strategies. 11/2006 to 10/2007 Sacramento Local Store Marketing Manager Real Mex Restaurants • Sacramento, CA

• Designed and executed marketing plans with local restaurant operations teams to build sales, increase traffic and meet key business goals in the Sacramento and San Francisco markets.

• Partnered with local communities to facilitate sponsorship opportunities, grass-roots marketing programs and regional events. Facilitated communications with local and corporate management teams, graphic designers, finance departments, agencies, and general managers. 04/2006 to 10/2006 Marketing Director, Shopping Center Marketing Westfield Corporation • West Covina, CA

• Oversaw all marketing operations at a large shopping center with a primary goal to increase overall sales.

• Maintained exceptional standards through branding, community and government relations, advertising, public relations, retailer programs and special events on time and on budget.

08/1998 to 04/2006 Marketing Manager

Los Angeles Zoo/ GLAZA • Los Angeles, CA

• Executed marketing strategy through advertising, negotiation of sponsorships and third- party promotions with special focus on multicultural and family markets.

• Successfully leveraged $800,000 advertising budget into more than $2 million worth of advertising exposure for seven consecutive years, resulting in a year-over-year attendance increase. Supervised advertising agency and support staff developed and monitored budgets and implemented visitor research projects.