RECENT PROFESSIONAL EXPERIENCE

T. Ron Davis

Sammamish, WA – 425-***-**** – ad4nvu@r.postjobfree.com – www.linkedin/in/trondavis Objective:

Marketing management professional with 20+ years of experience in marketing, research, project management, B2B and B2C markets, creative asset development, and strategy development. Past Microsoft Director Fortune 500 Marketing. Results-driven executive with a proven track record in leadership, marketing program design, and execution of brand and business development.

Seeking a challenging management role to leverage expertise in brand awareness and business growth for organizations. Skilled at partnering with internal and outside stakeholders & teams, spearheading go-to-market programs, and overseeing campaign execution. Passionate about working with ethical, driven, compassionate, respectful, talented, and creative teams.

AREAS OF EXPERTISE

• Marketing Strategy • B2B Programs • KPI Tracking & Analysis

• Brand Development • GTM Programs • Media/Public Relations

• Long-Term Planning • Budget Management • Staffing & Development

• Campaign Development • Vendor Management • Cross-Functional Teams

• KPI Tracking & Analysis • Integrated Sales Training • Event Management

• Industry & Competitive

Research

• Creative Design &

Development

• Executive Presentations

Intellect Marketing Group, Inc Redmond, WA July 1993 – Present Marketing Consultant & Management Consultant / Founder

• Served as a marketing consultant for Fortune 500 and numerous startup companies in varied industries to develop globally recognized brands and define long-term organization marketing plans

• Drove continuous improvement by identifying and implementing new marketing best practices and trends

• Conducted thorough market, consumer, and competitive analysis

• Designed targeted formal marketing plans and offerings

• Spearheaded the planning and implementation of marketing strategies; created marketing goals and objectives that aligned with defined KPI goals

• Acted as a point of escalation for key marketing and campaign roadblocks

• Mentored and developed future company leadership to support succession planning

• Analyzed campaign data, customer feedback, and KPIs to adjust marketing strategies

• Oversaw budgets, timelines, and resources for critical client projects; held ownership of project management duties

• Managed cross-functional teams and vendors to build effective creative assets that met content marketing strategies.

• Served contract clients in various roles, including acting President/CEO, CMO, VP Marketing, CIO, and as Co-Founder of four privately held companies

• Industries: technology, financial/insurance, international student accommodations, commercial VR entertainment, consumer pharmaceutical pricing, SAAS products, precision agriculture, and others

VRStudios, Inc. Redmond, WA July 2014 – October 2019 Chief Marketing Officer / Co-Founder

• Positioned VRstudios, Inc. as a global leader in commercial VR, establishing the brand among the top three providers in the industry.

• Developed and implemented a comprehensive multi-channel distribution strategy, including impactful marketing programs and sales resources, resulting in increased market penetration and revenue growth.

• Oversaw the end-to-end process of recruiting, hiring, onboarding, and training marketing personnel, building a high-performing team that consistently delivered exceptional results.

• Conducted extensive competitive marketing research on global markets, top competitors, product positioning, branding, and collateral, propelling the company to become one of the top Location-Based Entertainment VR technologies worldwide.

• Successfully executed marketing initiatives, communications, events, and campaigns that significantly elevated the brand's visibility and recognition in the industry.

• Led marketing communication and public relations (PR) activities, including establishing key media relationships, strategic event planning and management, driving brand awareness, and attracting key stakeholders.

• Leveraged strong relationships with internal and external business partners to maximize brand exposure, securing valuable partnerships and collaborations that extended the brand's reach.

• Acted as a liaison between multiple cross-functional teams and external partners, facilitating seamless coordination and support for campaign launches and events, ensuring successful outcomes. American Homestay Network, Inc. Redmond, WA April 2012 – December 2013 Chief Executive Officer/ Chief Marketing Officer / Co-Founder

• Collaborated closely with the founder of the Australian Homestay Network to establish America's first standards-based, professionally managed, international student homestay organization.

• Orchestrated all aspects of company formation, including staffing, funding, branding, and administrative requirements, ensuring a seamless and successful launch.

• Achieved rapid expansion by opening 9 new regional offices within a span of 12 months, resulting in substantial revenue growth with $500K in hosting fees paid out in a single year.

• Developed and implemented a comprehensive organizational strategy and vision that served as a guiding framework for the company's remarkable success.

• Effectively managed external agencies to create compelling creative assets, including promotional media for print, web, and radio, as well as cutting-edge social media strategies, driving brand awareness and engagement.

• Proactively identified and capitalized on market and business opportunities through rigorous data analysis, enabling strategic decision-making and sustainable growth.

• The American Homestay Network was merged with the Australian Homestay Network in 2014 and acquired by MyStay Pty Ltd (Australia). U.S. Operations are now shared with StudentRoomStay, Inc. ADDITIONAL PROFESSIONAL EXPERIENCE

Vu1 Corporation Seattle, WA

Chief Marketing Officer

Microsoft Redmond, WA

Director, Corporate Accounts Marketing

Director, Worldwide Sales Training

Group Program Manager, Windows Development

EDUCATION AND TRAINING

Arizona State University Tempe, AZ

Coursework in Finance, Management, and Economics

Phoenix College Phoenix, AZ

Arizona Community College- Instructor Certificate

Harvard Business School

100 Hours of Instruction in Corporate Account Marketing, Management, International Finance, World Trade, and Economics.

AWARDS AND AFFILIATIONS

Awards

• Albert Nelson Marquis Lifetime Achievement Award (2019) o Awarded for marketing industry leadership, excellence, and longevity.

• Telly Award (2008)

o Web video advertising

Affiliations

• Redmond, WA Mayor’s Office

o Political Strategy Committee Advisor

• Grand Lodge of Free and Accepted Masons – Washington State o Public Relations Committee Member

• U.S. Fencing Association

o Member and Nationally Ranked Epee Competitor

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