Richard B. “Rick” Goins

713-***-**** ad4n14@r.postjobfree.com https://linkedin.com/in/rbgoins/

Richard B. “Rick” Goins is a global marketing communication professional.

His expertise spans change storytelling, marketing, public relations, internal and external communications, M&A, and insurance with measurable outcomes.

He has led/managed marketing communications strategies for Fortune 250 companies, including GE, KBR, McDermott International, Unum and Blue Cross/Blue Shield of Tennessee.

He is an award-winning single contributor and global team leader, earning the GE Chairman’s Award for Communications for the global FlexAero integrated marketing communications campaign that netted new product sales of $345 million USD.

Consulting clients include energy, manufacturing, Artificial Intelligence, medical and insurance companies, including Blue Cross & Blue Shield of Tennessee, Shell, ExxonMobil, Synthesis Health Partners, and INNIO Waukesha Gas Engines.

ACCOMPLISHMENTS

Director of Communications and Marketing (Contract)

Synthesis Health May 2022 - Present

Hands-on Communications, Marketing and Project Management strategist for global AI (Artificial Intelligence) start-up focused on providing cloud-based radiology technology.

Developed and launched a start-up internal marketing communications project for sites in U.S. and Canada as part of a global soft launch for customer engagement.

Launched global, integrated communications, storytelling and public relations campaigns for Iris, Canada’s first AI radiology device, in partnership with six global healthcare companies.

Communications and Marketing Strategist for Global Catalysts Technologies Company

Albemarle Corporation May 2021- May 2022

Communications and marketing executive for global Catalyst technologies leader serving petrochemical industry.

Led corporate storytelling, public relations and marketing communications, supplier and organization comms, leadership change strategies, CEO visibility

Sustainability, mergers & acquisitions, change management, marketing comms, social media marketing / research, brand management, supplier diversity communications.

Communications and Marketing Strategist / Executive & Organizational Change Advisor

INNIO Group Waukesha Gas Engines (Contract) March 2019 – October 2019

Created program-level view of global risks and opportunities for SAP ERP implementation.

Collaborated with leadership to develop global milestones and manage risks for Proactive CEO & organizational change campaigns for $350M global energy manufacturer.

Developed, executed, and evaluated integrated public relations and storytelling strategies for leadership change, ERP implementation, organization, digital marketing, sustainability, IR, and litigation communications.

Communications and Marketing Strategist, Executive & Organizational Change Advisor (Contracts)

Go! Communications Consultants May 2016 - October 2022

SME in corporate and marketing communications, project management, public relations, leadership change strategies, CEO visibility and storytelling, ERP implementation, sustainability, IR, mergers & acquisitions, digital marketing, research, brand management, supplier diversity.

Clients include energy, manufacturing, Artificial Intelligence, medical and insurance companies, including Blue Cross & Blue Shield of Tennessee, Shell, ExxonMobil, Synthesis Health Partners, and INNIO Waukesha Gas Engines.

Director, Global Communications and Marketing

McDermott International, Houston, Texas March 2015 - May 2016

Communications strategy, Leadership Change and ERP implementation; Integrated media, marketing, sustainability, and public relations campaigns for upstream energy manufacturers: Product introduction: $3B acquisition.

Director, Corporate Communications and Marketing

KBR, Inc. (formerly Kellogg, Brown & Root), Houston November 2013 – March 2015

Led development of first Sustainability communications campaign

Led CEO/organizational change strategy; Public relations; Sustainability storytelling, energy, crisis, organization, litigations, and digital comms strategy; Integrated social media; marketing.

Global Communications Leader, GE Power Systems November 2008 – November 2013

GE Aeroderivative Gas Turbines, Houston, Texas June 2009 – November 2013

Led global FlexAero project reintroduction project for $5B legacy power generation product

Managed business change campaign for ERP implementation

Led global communications, marketing, public relations, and ERP implementation campaigns

Collaborated with leadership on $1.1B M&A communications / change campaign

GE Heavy Duty Gas Turbines, Schenectady, New York November 2008 – June 2009

Realigned global team to serve transitioning energy business; storytelling for engagement

Reimagined global PR, trade, and events calendars; Brand ambassador; Led global Labor and Crisis communications

EDUCATION and SKILLS DEVELOPMENT

M.S., Communications, University of Tennessee B.S., Engineering Management, Tennessee-Chattanooga Phi Kappa Phi, Kappa Tau Alpha Honor Societies

Certificate in Digital Marketing: Notre Dame (2019)

Certificates in Change Management, Executive Leadership: S.C. Johnson School of Business, Cornell University (2020)

Dale Carnegie Training: Executive Influence, Presentation

GE Global Learning: Agile, Manager Development, Advanced Manager, Leadership

Air Liquide America: Six Sigma Green Belt

PMP Candidate (2023); PROSCI Training (2022) IABC, PRSA (Public Relations Society of America), ACMP Member

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