RAVEN VINCENT

PROFESSIONAL SUMMARY

Digital Marketing Manager born in New Orleans / based in Dallas with 15 years of experience in executing strategies across all digital platforms (including email, social, and web). Staunch believer in enacting valuable DEI initiatives in every area of marketing, including digital!

- Expertise in email marketing (Salesforce Marketing Cloud), website development (Wix, Wordpress), content creation (Adobe Suite, Canva Pro), and social media management

(Hootsuite, Meta Ads Manager, Google Analytics) with a proven track record of increasing online engagement and conversions

SKILLS

• Digital Marketing

• Email Marketing

• Content Creation

• Brand Management

• Event Planning

• Data Analysis

• Graphic Design

• Salesforce Marketing Cloud

• Website Development

• E-commerce Management

• Adobe Suite

• Trend Analysis

• Hootsuite

• Business Growth

• Social Media Marketing

WORK HISTORY

January 2023 - Current

Benchmark Hospitality - Event Resource Manager, Westlake March 2022 - November 2023

The Altar School - Social Media Manager, Corinth

August 2009 - December 2022

Expertly coordinated, arranged, and distributed materials for 150+ corporate gatherings in 2023

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Proactively formulated strategies to prevent disruptions, ensuring seamless event operations

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Developed and implemented comprehensive social media strategy, increasing school enrollment by 5000% in the first year

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Analyzed social media data to identify key trends and insights, improving marketing strategies

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Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.

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ad4mwi@r.postjobfree.com

940-***-****

Corinth, United States 75270

WEBSITES,

PORTFOLIOS,

PROFILES

LINKEDIN:

https://www.linkedin.com/in

/raven-vincent

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PORTFOLIO:

https://bit.ly/3TECcUn

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EDUCATION

Bachelor's Degree,

International Business

University of North Texas,

Denton, TX

January 2015

Global Spheres Center - Event Coordinator / Digital Marketing Assistant, Corinth August 2020 - April 2021

Crowns - Social Media Brand Ambassador, Houston

January 2018 - May 2020

Island Breeeze Impact World Tour - Digital / Email /Content & Social Media Manager, Kansas City

Helped establish on-site DEI initiatives, creating / posting promotional digital content for diversity focused events in the workplace.

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Gathered consumer leads, curated newsletters, and created organic promotional event emails through Salesforce (~25 and 3000 recipients) for various clients using Email Studio in Salesforce Marketing Cloud

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Ran multiple A/B tests between Salesforce email marketing campaigns and presented findings to clients, adjusting future marketing strategies based on findings, increasing client engagement by 300% (with website clicks as KPI)

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Crafted 2-3 Marketing Cloud emails and/or Facebook event pages per week

(including copy) per specific client request

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Created over 200+ pieces of organic content (video, graphs, etc.) for promotional purpose (via Salesforce, Canva Pro, Microsoft Publisher, Adobe Suite)

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• Contributed to catering services for events, ensuring seamless execution Coordinated, marketed, and managed over 150 private/public events every 2 years

(including events for local hospitals, charities, schools, chambers of commerce, and festivals in the DFW arena), demonstrating exceptional organizational skills

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Leveraged social media to increase brand awareness, achieving 100+ follower increase in 6 months

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Strengthened relationships with social media influencers by providing exceptional support, education, and communication on products and promotions.

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Leveraged email marketing (Salesforce Marketing Cloud/ Email Studio) resulting in 350% increase in leads/subscribers to non-profit newsletter

(marketed to donors) in 2 years

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Created and sent 1-2 “update” newsletters every week to keep donors informed of team's travel schedule and activities (curating 1-2 emails per week to about 1200 recipients)

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Developed content (Adobe Suite, Canva) and posted to social media to increase brand awareness of dance team, with lead objective promoting email subscription sign up, resulting in 670% increase in their social media page following

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CERTIFICATIONS

• Certified Meta Blueprint Digital Marketing Associate - March 2024 -March 2026

• Introduction to Social Media Marketing, Meta, 02/24

• Social Media Management, Meta, 02//24

• Fundamentals of Social Media Advertising, Meta 2/24

• Advertising with Meta, Meta, 03/24

• Measure and Optimize Social Media Marketing Campaigns, Meta, 3/24

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