Marcela Amiune

Marketing, Communications & Branding Lead

ad4mhx@r.postjobfree.com • 310-***-****

LinkedIn Profile • Los Angeles, CA 90094

Highly accomplished and forward-thinking leader with a proven track record of driving global marketing communications strategies to enhance brand visibility and market presence. Well-versed in developing and executing comprehensive marketing campaigns that align with organizational objectives and resonate with target audiences across diverse markets. Experienced in leading cross-functional teams to deliver integrated marketing solutions that leverage digital, social media, and traditional channels for maximum impact. Proficient in brand management, messaging development, and storytelling to create compelling narratives that strengthen brand identity and customer engagement. Strategic thinker with a creative flair, adept at identifying market trends, analyzing consumer insights, and translating data into actionable marketing initiatives.

Areas of Expertise

Marketing Strategy Development

Branding & Identity Management

Global Marketing Communications

Creative Direction & Leadership

Market Research & Analysis

Public & Media Relations

Digital Marketing Campaigns

Stakeholder Engagement

Content Creation & Storytelling

Brand Positioning & Differentiation

Crisis Communication Management

Customer Relationship Management

Professional Experience

Brand + Culture Consulting, Los Angeles, CA 2009 – Present

Brand Marketing and Creative Strategy, Sr. Director

Spearhead brand marketing initiatives, devising creative strategies to enhance brand identity and market presence. Lead cross-functional teams in developing innovative marketing campaigns to drive brand awareness and consumer engagement. Advise clients on brand positioning and messaging strategies to align with organizational goals and values. Liaise directly with CEOs, CCOs, and Heads of Production to ensure seamless communication, data-driven decision-making, and alignment of objectives across all levels of management.

Led the re-positioning of Verizon Wireless in the US Hispanic and General Market in the Mobile Category, increasing brand preference and sales by 5% within a 100MM customer base.

Developed Latin American market strategy for feature films including Dead Man Down, Despicable Me II, Playing for Keeps, and Parker, boosting Hispanic attendance on opening nights.

Developed Hispanic Advertising Strategy for ampm and ARCO, boosting unaided and aided brand awareness and positioning the brands as leaders in key US markets and brand attributes.

Developed a repositioning strategy for Sit’n Sleep, the #1 CA retailer within the Mattress Category, shifting focus from short-term tactical sales to building long-term brand equity.

Created a Global Creative Platform for FitBit Technology to enhance brand differentiation and positioning, establishing a new marketplace.

Managed SEO for ElMejorTrato.com start-up client, positioning the company as the top-ranking leader in Organic Search in LATAM.

Directed a team of designers to enhance the ElMejorTrato.com web interface, resulting in increased conversions (from 45% to 70%) and decreased bounce rate (from 85% to 43%).

Headed successful launch of ElMejorTrato.com in the US market, driving increased user engagement and revenue.

Guided people/culture innovation teams, coaching, and engagement in alignment with Claris Health brand objectives.

Brand Highlights: Google – YouTube Global Brand Marketing, Fitbit Global Branding, Verizon Wireless, ampm, ARCO, Sit’n Sleep, Honda.

Feature Films Highlights: Dead Man Down, Despicable Me II, Playing for Keeps, Parker, Mulan.

Agency Work: 72&Sunny/Hecho Studios, Rauxa Direct, We are Licious, El Mejor Trato, Create Advertising, Millennium Films, Film District, Paramount Pictures, mOcean Productions, The Ant Society, Háblame, Orcí Advert.

Additional Experience

Global Marketing and Advertising Professor Master’s Communications Graduate Program

USC - Annenberg School for Communication and Journalism, Los Angeles, CA

Marketing Strategy Director (Reported to CMO)

A Bob Dylan Venture Los Angeles, CA

NIH - National Institute of Health, ASU - Global Futures Labs, (UH) University Hospitals, UCLA

Communications Strategy Consultant

Generative Networks Los Angeles, CA

Account Supervisor, Global

TBWA\Chiat\Day Los Angeles, CA

Senior Strategic Planner

Grey Global Group - Wing Latino Advertising, Los Angeles, CA

Senior Diversified Communication Services Account Executive

WPP Group - Mendoza Dillon Advertising, Irvine, CA

Market Research Analyst, Freelance

Thune Industrial Design, Los Angeles, CA

Education

Professional Designation in Marketing

UCLA - University of California Los Angeles, Los Angeles, CA

Master of Business Administration, with Concentration in Economics

UCC - Universidad Catolica De Cordoba, Córdoba, Argentina

Undergraduate in Humanities and Science

Nuestra Sra. De La Misericordia, Córdoba, Argentina

Postgraduate in Qualitative Research

Iberoamerican University Torreon, Torreon, Mexico

Licenses & Certifications

Certified Coach in Bioneuroemotion

Issued 2019 Spain, Corbera Institute

Certified Trainer and Facilitator ICF, USA - Israel Certified Trainer and Facilitator ICF

Certified Trainer and Facilitator I Communication & Innovation - Points of You® Issued 2018

Professional Certified Coach (PCC)

Ontological Coach - Cocrear® International - Issued 2017 Argentina

Languages

English: Fluent Spanish: Fluent Portuguese: Fluent

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