DEBORAH L. HODGES

**** ******** ***** *: 214-***-****

Plano, Texas 75023 ad4mgt@r.postjobfree.com

Summary

Digital content and communications specialist experience across many industries. Significant contributions include intranet and corporate web design, technical documentation, project management, social media, corporate newsletters, medical news content development, marketing communications, system administration and technical support. Specific expertise lies in multitasking over a broad range of technology related solutions.

Technical Expertise

Education

• June 2010 - Collin College, Plano, Texas - AA General Studies

• November 2021 – WGU, Millcreek, Utah - BS Business and Digital Marketing Professional Experience

HCSC, Chicago, Il (Remote) May 2022 – Present

Contract Senior Digital Content Analyst/Writer

Contract digital content analyst and writer across the web content teams, writing and publishing for several retail campaigns and permanent landing pages throughout the suite of sites.

• Participated in project team meetings with CAOs and project managers to update digital properties.

• Wrote and published landing pages for site updates; includes Behavioral Health and FAQs across 5 states.

• Designed and created marketing campaign pages for upcoming open enrollment.

• Assisted with Site Improvement projects as needed.

• Worked in AEM to facilitate site updates.

American Heart Association, Dallas, Texas September 2018 – May 2022 Senior Digital Content Publisher

Team lead for the implementation and management of the Sitecore CMS that houses all the American Heart and Stroke Association digital properties. Accountability included migrations to Sitecore, training, and guiding all web content managers throughout the company, including U.S. affiliates.

• Participated in project team meetings with engineers and project managers to update all digital properties.

• Managed external Word Press sites around the organization as needed for upkeep.

• Functioned as lead JotForm expert, trainer and creator including HIPAA sensitive content. Project Management

• Azure Dev Ops

• Jira

• Trello

• Wrike

Communications

• Sprinklr

• Salesforce Marketing Cloud

• Constant Contact

• MailChimp

Graphics/Publishing Software

• Adobe CS Web Design Suite

• Adobe Premiere/Audition

• Adobe InDesign

SEO Tools

• Site Improve

• Adobe Analytics

• Google Analytics

CMS Platforms

• WordPress

• Oracle Web Content Manager

• Adobe Experience Manager (AEM)

• Sitecore

Special Skills

• Digital Marketing Communications

• Social Media and SEO

• Project Management

• Technical Documentation

• Creative Writer

Deborah Hodges – Page 2

• Organized and managed the development of the Beyond the Table initiative, a large national marketing project that since has launched several similar programs.

American Heart Association, Dallas, Texas July 2014 – September 2018 Editorial Web Manager

Managed all home page content on heart.org and social media. Summarized daily internal and external newsletter of the daily news on heart.org, managed the heart blog, and technical liaison between the editorial and BT groups, and trainer/supervisor for annual interns.

• Participated in project team meetings with engineers and project managers to update editorial areas of the heart.org sites.

• Managed small group of Interns within the Communications department Editorial team.

• Updated and maintained the heart.org homepage daily. This included updating news and content using HTML, CSS, JavaScript and the Oracle WCM and Sitecore CMS.

• Created daily and weekly news summary emails based on original AHA editorial team content.

• Managed social media blasts for all editorial stories on Facebook, Twitter, and Instagram. American Heart Association, Dallas, Texas February 2012 – July 2014 Web Content Analyst

Part of the TCS Web team who designs, develops, implements, and maintains the Corporate Websites. Assisted with the creation of and updated marketing campaigns and newsletters, also distributed all company data via the website. Assisted multiple departments with maintenance of CMS content repository data and updates of legacy pages.

• Participated in project team meetings with engineers and project managers to update, design and manage several areas of the corporate website.

• Updated and maintained many areas of the Corporate Websites utilizing HTML, CSS, JavaScript and the Oracle WCM backend.

• Content Editor for website, newsletters, and email campaigns when needed. References and prior experience available upon request

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