Michael Bivona

Marketing Director SaaS Product Marketing SEO Optimization

Experience in B2B & B2C Digital Transformation CRM

Looking for a marketing role where I can be an integral part of the team.

McHenry, IL

847-***-****

ad4mg9@r.postjobfree.com

LinkedIn Profile

Portfolio

EXPERIENCE

Marketing Director: DFR,

Leading water solutions contractor for The Home Depot and Lowe’s

July 2020 - Present

-Lead a small but dynamic team to develop and implement a marketing strategy aligned with industry trends, customer segments, and company goals.

-Increased direct leads by 45 percent, digital engagement by 205 percent, and moved Google ranking (SEO) up from second page to highlighted spot in top three industry searches.

-Helped increase sales by 27 percent within two years.

-Oversaw the company website, including design, content, and SEO optimization.

-Responsible for planning/executing marketing campaigns (both traditional and digital) in every capacity.

-Created/managed company social platforms, including creating assets such as white papers, blog posts, videos, and infographics.

Digital Content Editor: Grainger,

Top industrial supply company in the U.S.

November 2018 - February 2020

-Created and edited digital marketing campaigns, doubling engagement and views in one year.

-Created and deployed domestic and international marketing content for Mobile, Saas, and Food & Beverage teams, through collaboration with business partners.

Social Business/Digital Content Editor: IBM,

Multinational technology company

January 2014 - November 2018

-Lead Saas team in marketing IBM in the B2B space, utilizing digital platforms involving both analytics and sales tools.

-Lead IBM Mobile, IBM Watson and IBM/Oracle digital teams to produce content for geo-specific social platforms.

-Created and executed digital campaigns in support of events and tracked all metrics throughout each campaign’s cycle.

-Created and promoted digital content, including blogs, graphics, white papers, videos, and articles through collaboration with business partners.

EDUCATION

Illinois College, Jacksonville, IL — BA/English Composition

SKILLS

15+ years of experience in online content creation, editing, strategy, and brand development.

Employee advocacy program creator for both IBM and Grainger.

Social media manager and strategist.

ADDITIONAL EXPERIENCE

Senior Digital Content/SEO Manager at UX 4Sight

Senior SEO Manager at Creative World Schools

Bureau Chief for the Los Angeles Daily Journal

Managing Editor for Chicago Sun-Times News Group

Assisted author on book covering Discount Tire

AWARDS

2016 Hermes Creative Award

2016 Platinum Award for Integrated Marketing and Communication Strategy

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