NINO VILLANUEVA ad4md2@r.postjobfree.com. 404-***-****

MARKETING EXECUTIVE

Results-Driven Marketing Strategist with 25 Years of Experience Summary: Passionate executive with extensive experience and a proven track record in the music, talent, and film industry. Adept at analyzing marketing trends and seizing global market opportunities to drive substantial profits. Exceptional relationship builder with key decision makers and community influencers. Thrives on developing marketing strategies, fostering talent growth, and creating strategic alliances for maximum impact. Core Competencies:

• Strategic Planning: Crafting visionary marketing strategies and mission-driven campaigns.

• Sales & Marketing Leadership: Orchestrating high-impact marketing initiatives for revenue and profit growth.

• Social Media Mastery: Leveraging social media platforms for effective marketing and audience engagement.

• A&R Directorship: Identifying and nurturing promising artists, songwriters, and producers.

• Executive Production: Steering creative projects to success while maintaining cost efficiency.

• Contract Negotiations: Skillfully negotiating strategic alliances and artist contracts.

• Public Relations & Media Management: Crafting compelling narratives and managing media affairs.

• Publishing & Licensing Expertise: Proficient in intellectual property rights, royalties, and licensing agreements.

PROFESSIONAL EXPERIENCE:

Greenway Marketing Firm, Atlanta GA (2019 to Present) CHIEF MARKETING OFFICER

• Provide visionary leadership and oversee all facets of the business, including marketing strategy development and implementation.

• Cultivate strong relationships to acquire new clients seeking consulting and management representation.

• Act as a representative for SONY/ATV, facilitating agreements with talented singers, songwriters, and producers.

• Secure valuable resources to connect clients with lucrative opportunities to showcase their talents.

Key Achievements:

• Assembled a high-performing team dedicated to excellence.

• Forged partnerships with industry experts for exceptional results.

• Negotiated distribution deals for clients to release their music digitally. The Georgia Music Association, Atlanta, GA (03/2016 – 01/2019) PRESIDENT

• Spearheaded strategic planning to elevate awareness of the music industry in Georgia.

• Established collaborations with industry leaders, fostering growth in performing arts education across the state.

• Provided mentorship opportunities for emerging artists and performing arts students through industry education initiatives.

• Keynote speaker at events promoting arts and entertainment industry growth. Key Achievements:

• Established scholarship programs for Georgia performing arts students.

• Developed growth-focused programs, resulting in a 30% membership increase. Whirl Record Label, Atlanta, GA (01/2003 – 01/2016) PRESIDENT/CEO

• Founded and led a globally recognized independent record label for emerging artists.

• Managed artist budgets exceeding $500,000, covering wardrobe, studio time, video production, and more.

• Oversaw a team of 5 staff members, handling payroll, operational expenses, and business growth.

• Collaborated with film producers, songwriters, and creatives to build a distinctive brand. Managerial Roles at Various Entertainment Agencies Global Creative Alliance Agency/ Monopoly Management (01/2008 – 12/2012) SKOR Entertainment (01/2004 – 11/2007) Union Label/MCA/Universal Music Group (01/2000 – 12/2003)

• Showcased extensive industry knowledge and passion for promoting unknown artists.

• Negotiated high-profile artist contracts in the hip-hop industry.

• Managed budgets exceeding $2 million to secure publishing deals and global distribution.

• Identified new talent and created exposure opportunities.

• Collaborated with film directors, screenwriters, and songwriters to produce soundtracks.

• Ensured artists' punctuality for performances and publicity appearances. AWARDS AND ACTIVITIES:

• K.I.N.G. Movement – Men’s Mentoring Program: Ongoing involvement.

• The “Hosea Feed the Hungry” Movement: Annual volunteer in Atlanta, GA.

• Grammy Awards/NARAS – Atlanta Chapter: 2020 participant up.

• Educational Advisory Committee Member - SAE/Atlanta Campus: 2019.

• United Way: Volunteer Improvement Program in 2018.

• Grammy Award for Best Reggae Album: Awarded to "Morgan Heritage" in 2016. EDUCATION:

• School of Audio Engineering Institute: Associates of Science in Entertainment Business (2017 – 2019)

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