Heather McCabe

Innovative Creative Production Manager

773-***-****

Chicago, IL

ad4mcx@r.postjobfree.com

linkedin.com/in/heathermccabechicago

CAREER SUMMARY

Dynamic Creative Web Production Manager with extensive experience in managing omnichannel digital experiences, including web, mobile, advertising, and interactive games. I specialize in utilizing content management systems to drive efficient web production and ensure cohesive customer experiences. Expert in leading cross-functional teams to develop and maintain enterprise-level demand generation websites, strongly committed to upholding brand and web standards while optimizing user experience and conversion rates.

ACHIEVEMENT HIGHLIGHTS

• CMS Mastery and Web Content Strategy: Spearheaded the overhaul of Playboy.com, implementing a new CMS that enhanced editorial consistency, improved ad placement, and increased revenues, demonstrating an understanding of large-scale web ecosystems.

• Content Management and Performance Optimization: Developed a cross-platform content archival strategy at Epsilon, improving server performance by 50% and user experience by 75%. This showcased efficiency in managing digital content and technical resources.

• Cross-Functional Leadership and Digital Transformation: Led LivCor's web production team in executing a comprehensive website migration project, enhancing digital marketing capabilities and reinforcing the brand’s presence in the competitive online space

CORE COMPETENCIES

• Expertise in Content Management Systems: I am proficient in using many advanced CMS tools to create and update web content, with a strong understanding of web architecture and best practices in content management.

• Digital Content and Demand Generation: Experienced in developing and managing content for demand generation, with a knack for balancing user experience with conversion optimization in a high-velocity environment.

• Quality Assurance and Process Improvement: I am skilled at conducting quality assurance checks, troubleshooting web issues, and working closely with designers and developers to ensure the delivery of high-quality web projects.

PROFESSIONAL WORK EXPERIENCE

LIVCOR – CHICAGO, IL

Manager, Web Production

May 2021 – December 2022

Promoted from Senior Producer to Manager, overseeing web production, formulating processes and training to advance the creative professional development of the Production Team within the marketing department.

• Pioneered Website Migration: Led a team of 7 Digital Web Producers in preparing to launch my novel website migration process, markedly enhancing digital marketing for an extensive real estate portfolio.

• Omnichannel Strategy Implementation: Revolutionized LivCor’s digital presence by developing an end-to-end website migration process, enhancing the omnichannel marketing strategy and unifying digital interaction across platforms.

• SEO and UX Convergence: Championed best practices when working with the SEO and UX teams to bolster omnichannel analytics and insights, leading the implementation of data-driven enhancements across customer touchpoints.

• Project Process Leadership: Directed the inaugural web migration process, training teams on CMS use, refining processes, and managing cross-departmental collaborations.

ZYNGA – CHICAGO, IL

Senior Producer, Contract

July 2020 - March 2021

I contracted to consult with the Zynga Marketing Production team while their Senior Producer was on Maternity Leave. During my contract, I helped drive team performance and stay aligned with organizational goals while weathering the many changes within team management and company game growth.

• Collaborative Campaigns: At Zynga, orchestrated the omnichannel distribution of creative assets, enriching player engagement across multiple gaming platforms and social channels.

• Media Development Supervision: I oversaw the creation of media assets, including videos, gifs, and static images, for game properties and social channels like YouTube and Instagram.

• Collaborative Social Marketing Initiatives: Partnered with the Poker Social Marketing team to produce and distribute creative social media assets, promoting key events and expanding brand reach.

EPSILON/CONVERSANT – CHICAGO, IL

Senior Digital Producer, Team Lead May 2016 – July 2020

Digital Producer May 2012 – April 2016

I progressed from Digital Producer to Senior Team Leader, steering a 5-member team in the production and management of creative digital content for clients like General Motors and Williams—Sonoma.

• Innovative Tool Development: I was deeply embedded in the Grasshopper project team, creating a design tool extension for Adobe Illustrator that was recognized with an industry award. View the award video at https://vimeo.com/344911177.

• System Efficiency Initiative: Devised and implemented a content maintenance system that improved server performance by 50% and user experience by 75%.

• End-to-end Project Production Supervision: Managed complex client projects, overseeing digital media production, CMS integration, and troubleshooting for advertisements and e-commerce.

• Professional Development Cultivation: Established a team culture focused on professional growth, problem-solving, and meeting management, enhancing creative content development.

• Automation Improvements: Collaborated to create automations that allowed the annual production of over 1.5 million ads per team member.

PLAYBOY ENTERPRISES, INC. – CHICAGO, IL

Web Designer/Production Manager

August 2006 – May 2012

Designed and managed web content updates for the Playboy website, focusing on adapting print content for the web and managing the transition to a customized CMS.

• Home Page Management: Curated daily content updates, significantly driving user engagement and site traffic.

• Unified Digital Ecosystem: Partnered with multidisciplinary teams to revitalize Playboy.com, transitioning to a proprietary CMS that empowered editorial coherence, optimized multi-channel ad placement, and boosted revenue through integrated digital strategies.

EDUCATION & CERTIFICATIONS

Illinois State University - Bachelor of Arts and Sciences, Broadcast Communication and Media Studies

• Google SEO Introduction and Fundamentals - U of California, Davis / Coursera

• Adobe Experience Manager - Adobe Experience League

• User Experience (UX) Design Certification - Coursera

• Project Management Certification - Coursera

• Digital Product Management Certification - Coursera

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