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ELIZABETH MUMBI

Tel: +*** 070*******. Email: ad4mca@r.postjobfree.com

PROFESSIONAL SUMMARY

A Highly Competent Business Leader, efficient, Innovative & a passionate Brand Manager. My Field experience spans over 10 years of proven leadership in Brand Management, Trade Marketing, Key Accounts Management, Account Management, Sales Management, FMCG Products & Operations, a problem solver with a passion in Marketing& Sales. Skilled in understanding the business idea, analyzing, developing and implementing business solutions. Have the Ability to partner closely with business leaders and other resources and succeed in developing and monitoring high focused team that successfully meets and exceeds companies’ objectives. Result oriented and customer-focused leader with a natural ability for building great internal and External key business avenues, tracking trends, supervising staff & maintaining healthy relationships with both clients and staff. Strives to optimize operations, reduce costs and improve service quality while strengthening the bottom line. Areas of Expertise

• Strategic Planning &

Management

• Brand Plans & Management

• Marketing Strategy.

• Trade Marketing

• Key Accounts Management

• Budget& Cost Management

• Team Management

• Great Execution of

marketing campaigns and

events

• Business strategy &

Implementation

• Sales Management

• Social Media Marketing

• Business Analysis and Reporting

PROFESSIONAL QUALIFICATION

2015 - Bachelor of Commerce (Marketing option); University of Nairobi-attained Second- Class Upper Honors.

WORKING EXPERIENCE

March 2023 to November 2023: Career Development Limited: Position: Sales and Marketing Manager:

Overall Purpose:

To oversee and coordinate marketing strategies and initiatives, build strong relationships with clients, and ensure client satisfaction and retention. Responsible for driving business growth by effectively promoting products or services, understanding clients' needs, and maintaining excellent communication and rapport with clients to foster long-term partnerships and customer loyalty.

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November 2021 to February 2023: Royal Converters:

Position: Brand Manager: Wipes Category

Overall purpose:

Strategically develop and manager the wipes category to achieve business objective and resonate with target audience.

Duties & Responsibilities:

Developing a clear and well-defined brand strategy that aligns with the company's overall marketing and business objectives. This included defining the brand's positioning, target audience, and unique selling points

Collaborating with product development teams to create innovative and competitive wipe products that meet consumer needs and preferences.

Conducting market research to gain insights into consumer behavior, competitor analysis, and industry trends

Developing and implementing marketing campaigns to promote wipes effectively. These campaigns involved various media channels that aimed to increase brand awareness, drive sales, and engage consumers.

Collaborating with the sales team to develop strategies that support sales efforts and improve distribution and shelf presence.

Managing the marketing budget effectively to ensure optimal allocation of resources and achieve maximum return on investment (ROI).

Monitoring and analyzing the performance of the brand and marketing initiatives, using key performance indicators (KPIs) to evaluate success and identify areas for improvement

Key Accomplishments

successfully implemented billboards, optimized in-store execution with FSUs, enhanced availability and visibility of wipes.

conducted effective sampling campaigns with brand ambassadors, drove product listings and trade sampling initiatives, and expanded the wipes range.

successfully organized and conducting market storms, which entailed implementing focused and impactful marketing campaigns in specific geographic areas or market segments, resulting in heightened brand awareness, increased sales, and a strengthened brand presence in those regions.

Increased wipes sales in 3 months by 130%

April 2017 To Oct 2021: Haco Industries

Position: Brand Manager - Amara, Palmer’s Brands

Overall Purpose:

Carry out exhaustive analysis on current brand perceptions in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Page 3 of 4

Duties & Responsibilities

Strategically Led business to realize our full brands commercial strategy.

Develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable Work with Consumer Planning & Research for provision of up-to-date brand performance and consumer insights

Performance Accountability for Market Performance, in close partnership with commercial teams Lead or support interventions as required.

Manage the P&L to unlock growth; Manage advertising and promotion resources as allocated, drive effective and efficient use of Media spend and support the Shopper Marketing team to ensure BTL spend efficiency.

Build the Brand, Content and Culture Partner with Global Brand Teams, Media and Advertising agencies for brand strategy search & spin and development of effective brand communication.

Design and support Commercial Roadmap; Maintain a ‘launch mentality’ to ensure we are within arm’s reach of all relevant consumption occasions (right distribution, right SKU, right occasion)

Bring FMCG focus to create through-the-line drivers of Last 7 Days penetration growth Engage across the organization through cross-functional collaboration & pro-active stakeholder engagement; ensure strong and supportive relationships across departments.

Building purposeful winning brands Compelling brand storytelling: compelling brand and strategic narratives that energize consumers and the business Strategy Activation:

Consistently develop plans that beat volume, NSV and CAAP targets.

Adept at delivering brand content and experiences in all the moments that matter.

Excellence in social media/consumer conversations- manage the development and distribution of the brand content to engage with consumers in culture Driving Marketing Performance Brand Performance Analysis

Key Accomplishments

Introduced Amara sachets with the intent of penetrating the general trade segment which led to an increase in Amara sales by 50% and till today it is one of the best skincare brands.

Executed Digital campaigns for Palmer’s range as a pilot and eventually the rest of the skin care brands.

Successfully revamped Amara packaging serving as liaison between design, production, operations, and the consumer which resonated well with the target consumer.

Successfully Introduced and executed the pharmacy channel which was later absorbed as a sales channel.

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Feb 2016 To March 2017: Haco Industries

Position: Brand Executive

Overall Purpose:

Assist Brand/ Marketing Manager in planning and execution of marketing and brands plans. Duties & Responsibilities

Manages campaigns, social media strategy, and public image of a brand.

Performing research on competition in the market, developing campaigns and marketing strategies, liaising between creative and account departments, and overseeing the design and implementation of new brand concepts.

Budgets planning for monthly activations;

Creatively come up with promotions and brand building concepts

Coordinating all administrative documents necessary for the smooth operations of marketing supervisors, sales assistants and merchandizers.

Coordinating merchandizing activities in stores and processing their claims

Maintain outstanding relationships with the headquarters of all retail’s outlets; Regular field visits in Nairobi and upcountry regions to ensure marketing, branding and shelf space is maintained for all the brands we promote

Recruiting and training merchandisers ahead of each activation; Justify sales after promotions

Key Accomplishments

Successful implementation of BTL activities to achieve set commercial objectives

Increased the company’s overall sale by 20% with my strong customer relationship management skills”

Successfully met my set of objectives which include; increased Sales volume by nearly double every month,

Offered Sales value, by guiding customers in the product usage and benefits. Other Roles at Haco industries include

Ecommerce Assistant: Oct 2015 – Jan 2016

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Oct 2014 – August 2015 HOLIDAY GRAINS PROCESSORS L.T.D Position: Marketing assistant

Duties & Responsibilities

Ensuring availability of Holiday Flour in the trade

Ensuring Holiday flour visibility through placement of point-of-sale material

(example posters)

Gathering and analyzing consumer feedback on Holiday flour that led to product improvement.

Preparing marketing proposals to enhance product pull in the market.

Implementing marketing plans to penetrate the flour in the market. Key Achievements

Gaining an in-depth of organizations running and chain of command resulting in

Remarkable improvement in organizational and oral communication skill. Other Positions Held

Retail Sales Representative – Hrasin Enterprises; Jan 2013 –Sept 2014

Office Assistant - Parma Medical Equipments Jan 2010; Dec 2011: INTERESTS:

All Rounded Marketing Professional, Loves Reading, Listening to Motivational talks, Travelling & Socializing

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REFEREES

Albert Karoki

Managing Director

Holiday Grains Processors L.T.D

Tel: 072*******

Simon Kabue

Senior Category Brands Manager

Vivo energy

Tel: 072*******

Iddah Membo

Category Manager – Skin care

Haco Tiger Brands

Tel: 072*******

Margaret Muriithi

Brand Manager –Hair care.

Godrej

Tel: 072*******

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