CAMPAIGN LEADERSHIP & CANVASSING
EXPERIENCE
Fundraising Director - Full Time
The Outreach Team
February 2022 - Current (Furloughed 07/2022)
SFTS Consulting
September 2018 - July 2019
Canvasser/Fundraiser - Full Time
SFTS Consulting August 2018 - September 2018
Campaign/Canvassing/Non-Profit Event Manager (Promoted to Assistant Lead) - Full Time
SFTS Consulting September 2018 - July 2019
Campaign/Canvassing/Non-Profit Executive Event Manager (Promoted to Lead) - Full Time
SFTS Consulting July 2019 - April 2020
Canvasser - Part Time
Environment Colorado Summer of 2018
SKILLS & PROFICIENCIES OVERALL SCOPE OF RELEVANT EXPERIENCE ABOUT ME
I am an indigenous, queer, neurodivergent
individual from Albuquerque, New
Mexico. I am an efficient and
compassionate sales & marketing
executive with demonstrated experience
of working with people for the people. My
leadership experience in a multitude of
industries helped me develop social
knowledge and design sales/marketing
systems for my teams of people. I am
highly motivated to continue learning and
improving my crafts to leave a meaningful
impact and hold space for under-
represented communities and empower
individuals for effective and positive
change.
Social media management (4 Years)
Leadership Building and Roles (3 Years)
Business logistics (2 Years)
Strategic social selling (7 Years)
Strategy system design and application (7
Years)
Door to door canvassing (4 Years)
Direct marketing (5 Years)
Fundraising (10 Years)
Sales strategies online and in-person (10
years)
CRM design and application (7 Years)
Online marketing (7 Years)
Data entry (3 Years)
Training systems (3 Years)
Team building (3 Years)
Public speaking (3 Years)
Streamlining (5 Years)
Business consultation (4 Years)
Designing promotional advertisement (6
Years)
Payroll systems (2 Years)
Recruitment (3 Years)
Community outreach (10 Years)
Inventory systems (3 Years)
Promotion (7 Years)
Advertisement (7 Years)
Brand awareness (7 Years)
Re-branding marketing (4 Years)
Research Oriented
Equity and inclusion
Valuing where credit deserves to be given
Manuel Berzoza ad4m70@r.postjobfree.com
Gonzales Jr.
New Mexico - Nevada - Colorado - Oregon
• Coordinated canvassing/fundraising strategy; wrote, designed, and distributed campaign videos, posts, pictures for social media and staff communications.
• Created canvassing/marketing talking points, scripts, and systems for anyone representing the campaign of the current client.
• Analyzed and designed systems for canvasser performance, other staff operations, and donor information data using a multitude of data management softwares and techniques.
• Led all canvassing/marketing staff for most effective outreach tactics.
• Enhanced community support, outreach, and public relations by planning campaigning initiatives and events alongside local under-represented communities.
• Led volunteers, special campaign events, opposition and policy research; drafted position papers, speeches, and some media releases.
• Performed day-to-day campaign directives including budgeting, canvassing, street-canvassing, overseeing a staff of 15-30 at a time, implementing marketing, people-building training and media strategies.
• Engaged with thousands of prospects, all canvassing staff, all current clients, and other campaign offices weekly to ensure and maintain business/ campaign development and efforts.
• Implemented policy procedures and created crisis management strategies to ensure comfort and safety.
• Responsible for facilitating outreach efforts.
• Organized meetings, team nights, training, fundraising/canvassing/marketing events for each campaign and involved staff.
• Managed all campaign operations including budgeting, fundraising, canvassing, marketing, and networking.
• Street-Canvassed an average of 400-500 people daily to successfully reach or excel campaign/fundraising quota.
• Coordinated daily staff meetings for goal setting, top performance indicators, and training for 15-30 employees at a time.
• Created self-development and leadership training for all campaign/ canvassing staff to support a positive office environment and canvassing experience.
• Recruited, trained, and canvassed with all staff to hit quotas and develop within the business in order to run a successful campaign.
• Designed, implemented, and demonstrated staff systems to increase canvasser retention and develop leadership roles.
• Maintained solid event, community, staff, and client relations to uphold the integrity of the campaign.
• Have exclusively worked with and trained BIPOC individuals, individuals with mental/or physical disabilities/conditions, with personal experience and/or holding space for all of us to share our experiences to better understand each other and teach each other to not only run a a successful campaign but, also to encourage long-term success and open communication within the office, out in the canvassing field, or our own mindsets.
GROUPS/CAMPAIGNS I'VE SUPPORTED
BLM protests - Denver - 2020
Lilith Fund for Reproductive
Rights - 2021-2022
Missing and Murdered
Indigenous Women 2020-2021
Women's March - 2017-2018
Parasole Patrol - Protecting
LGBTQIA+ Youth
The Human Rights Campaign of
Colorado - 2018-2020