RHEA BIDNURKAR

646-***-**** ad4m6s@r.postjobfree.com https://www.linkedin.com/in/rhea-bidnurkar-b192521ba/ EDUCATION

FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS New York, NY MS, Media Management, 3.89 2023-Present

● Relevant coursework: Leadership in PR, Crisis Communications, Managing Diversity In Media, Social Media JAI HIND COLLEGE Mumbai, IN

Bachelor in Mass Media, 9.42/10 2019-2022

● Year 1: 8.9 (Grade A), Year 2: 9.85 (Grade A+), Year 3: 9.67 (Grade A+)

● Relevant course work - Advanced Communication, Digital Media, Consumer Behaviour, Brand Building EXPERIENCE

PEOPLEKIND Mumbai, IN

Talent Management and Influencer Marketing Agency

Account Associate December 2022-April 2023

● Supervised and coordinated brand partnership activities for talent management portfolios for five leading clients in fashion, beauty, and lifestyle sectors

● Provided strategic counsel to clients by identifying and analyzing key industry trends through comprehensive market research

● Boosted personal brand growth by analyzing clients' monthly/yearly goals, interests, personal stories, and USPs for Instagram and YouTube as a weekly project

● Fostered a strong network of connections with brand agencies, companies, and creators throughout country, particularly from Mumbai and Delhi, by participating in events and attending brand meetings

● Collaborated with notable clients including Uniqlo, Michael Kors, Chandon, Lakme, and Bath & Body Works

● Executed deals and coordinated brand attendances for clients at events such as Lakme Fashion Week 2023 in Mumbai and Haute Couture Fashion Week 2023 in Paris

AD FACTORS PR Mumbai, IN

Public Relations & Digital Marketing Firm

Associate Account Executive May 2022-November 2022

● Crafted monthly content calendars, drafted social media recommendations, and performed competitive analysis for clients

● Developed, precisely targeted, and implemented customized social media influencer campaigns for clients within the financial industry

● Established thought leadership on LinkedIn by creating and posting content tailored for the C-suite executives of a company

● Conducted in-depth interviews with team members, skillfully extracted insights, and crafted informative blogs highlighting perspectives for a client

● Managed clients within the BFSI (Banking, Financial Services and Insurance) sector, including MDRT (Million Dollar Round Table), TATA AIA, IndiGrid, and Arjuna Academy

EXCHANGE4MEDIA Mumbai, IN

Advertising/ Marketing/ PR Agency

Communications and Events Intern March 2021-December 2021

● Designed social copy for the company's Twitter, LinkedIn, Facebook, and Instagram pages

● Ideated agenda and coordinated industry events such as The Women Achievers Awards and Summit & under 30 Awards and Summit functions

● Managed event logistics, including guest invitations, venue coordination, and live social media coverage for the events

● Promoted events on social media helped increase footfall by 12% compared to attendance year

● Researched editorial stories for the company's newly published weekly magazine, PR Commune MADISON WORLD Mumbai, IN

Advertising Agency

Digital Marketing Intern November 2020-January 2021

● Crafted and developed product descriptions and blogs for client websites, specializing in food and health articles for Tata Nutrikorner

● Revamped Masina Hospital's Mumbai website for enhanced online presence and functionality. Conducted monthly updates to ensure a modern and responsive platform

ADDITIONAL

● Languages: Proficient in English, Hindi, Marathi, Sindhi

● Leadership: Headed Jai Hind College's team at Mumbai University Youth Fest

● Memberships:

Admissions Committee, BMM, Jai Hind College

Social and Dramatic Union, Performing Arts, Jai Hind College PR Officer, BMM Fest Detour, Jai Hind College

● Additional Education/Projects:

Engaged in short film projects, covering acting, directing, scriptwriting, editing at Jai Hind College Film Appreciation course focusing on filmmaking aspects at Jai Hind College Online Introduction to Journalism, University of Pennsylvania

● CSR/Volunteering:

Facilitated email writing for visually impaired at GTL Led beach clean-up initiatives with Jai Hind College

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