Experience Cont.

SHERRI PERRAS, CAMP

****

PRESENT

***** **** ***** *****, ******, CO 80138-3010 303-***-****. ad4m5u@r.postjobfree.com

SIMPLIFY, PRIORITIZE, EXECUTE ANA CERTIFIED MARKETING LEADER & CONSULTANT

PROFILE

I am a results-driven and proven leader with a demonstrated track record of delivering extensive marketing and customer experiences across highly competitive and diverse industries. My keen understanding of market dynamics is centered on achieving positive outcomes for my team, partners, and customers. As a savvy communicator and practiced networker, I excel in cultivating relationships and fostering collaboration across various business verticals, consistently driving impactful results. My accomplishments encompass amplifying revenues, pioneering marketing innovations, and driving transformative change through the implementation of imaginative and pioneering marketing campaigns, as well as the creation of highly focused profile segmentations. One of my greatest joys as a leader is nurturing and retaining talent.

EXPERIENCE

Island Pond Marketing Group, LLC Parker, CO

Founder & Chief Imagineer

Responsible for acquiring leads and converting SMBs and non-profit entities into clients. Every client receives a unique comprehensive marketing strategy crafted by identifying, then executing, on each of the client’s distinctive objectives. This is accomplished by utilizing a holistic project management approach to creative original social paid/organic content, PPC, SEM, display, podcasts, video production, events, and media buys. In addition, IPMG manages traditional marketing strategies including email segmentation, print collateral creation, merchandizing, and PR communications. Over the years served various industries, including:

Aerospace

e-Commerce (online)

Healthcare

Recruiting

Retail

Telecommunications

Using multifaceted approaches allows for significant impact for our clients.

*More details of project available upon request.

Air Methods Corporation Greenwood Village, CO

Senior Marketing Manager

Effectively led a team and devised strategies to enhance healthcare candidate acquisition for recruiting and the Air Methods Ascend program. Spearheaded initiatives utilizing PPC, dynamic and programmatic display, organic and paid social media, YouTube videos, podcast advertising, company webpages, recruiting events, and establishment of partnerships, including collaborations with Chamberlain University, P3O, and other veteran initiatives to fill challenging positions.

Recruiting: Managed digital, events, print, video, and website career pages to attract qualified healthcare and other candidate acquisitions, going from minimal impact to driving consistent 5% increase in applications YoY for 2 years with a 64% increase in applications in Q1, 2023 over Q4, 2022. Q1 hiring up 190% for Clinicians.

Air Methods Ascend-clinical training program: Management team member launching new training program by identifing key growth opportunities to acquire critical care clinicians to build a high performing pipeline and developed segmented strategy for targeted marketing efforts.

Created and managed marketing strategies in collaboration with creative and

digital agencies. Utilized data to focus on delivering exceptional CX. Drove efficient and effective across all programs, raising the bar on marketing performance, implementing targeted focused marketing campaigns in the digital space, improving the candidate experience for careers website pages, and improving perception of working at Air Methods.

1/2022

5/2023

Employee

islandpondmarketing.com

Linkedin.com/in/sherperras

Professional:

Association of National Advertisers

Digital Marketing Institute

Board Memberships:

Athletes for Change

GRACE Cares

Former:

Blue Candlelight Music Series

Women That Soar

Newport Opera House Association,

3/2021

1/2022

Consultant

Revolution Distribution, LLC Lone Tree, CO

Co-Founder & Chief Sales & Marketing Officer

Co-founded and self-funded CBD distribution company which provided beneficial and healthy alternatives to opioids and other addictive prescription drugs.

Created and managed “Revolution” brand and products.

Adhered to FDA restrictive labeling, packaging standards, and marketing.

Partnered with manufacturing companies in Texas and Colorado to use exclusive strains of cannabis and a proprietary, patent-pending processes to produce 100% THC-free, nanoparticle, pharmaceutical-grade cannabidiol products for niche markets targeting growth sector: athletes, children, elderly, pets, etc.

Built and managed e-commerce store beginning in 2019, becoming a revenue generating company in a high-growth market in less than seven months.

Continually investigated legalities, studies, and benefits of CBD, while working with the Chief Medical Officer (oncologist surgeon) on educational and marketing materials for retail and online customers.

8/2018

1/2021

SHERRI PERRAS, CAMP

Simplify, Prioritize, Execute

303-***-****

ad4m5u@r.postjobfree.com

2

Ad Words

Advisor

Analysis

App. Development

Board of Directors

Brand Management

Budget Management

Business Development

Business Plans

Campaigns

Channel Management

Collateral Development

Consultant

Contract Negotiations

Coupa

Critical Thinking

Customer Segmentation

Digital Marketing

Data Insights & Analytics

Due Diligence

Entrepreneurship

Event Management

Executive Director

Fundraising

Google Analytics

Go-to-Market Strategies

Investor Relations

Magento & Shopify

Market Analysis & Research

Marketing Communications

Mentoring Leadership

Operations

Packaging Development

Partnership Marketing

Product Development

Project Management

Profile Research & Development

Sales: Inside & Outside

Slack

Strategic Planning

Team Building

Trademarks & Patients

Vendor Management

Website development

PrevaLeaf, Inc. Dallas, TX

Co-Founder, CMO, and President

PrevaLeaf, Inc. was a consumer products group (CPG) company focused on the multibillion-dollar natural personal- intimate care products for feminine needs sector. PrevaLeaf’s mission was to give women comfort, control, and confidence to care for their intimate health through knowledge and innovative personal care products in discreet packaging.

Managed stack marketing for CPG company focused on the multibillion-dollar natural personal care market.

Created brand and worked with creative agency for designing retail displays, packaging, tradeshow booths.

Managed events and marketing collateral for B2B & B2C.

Managed sale of products:

-Grew retail presence to 145 retail compound pharmacies in 35 states in year 1 through event and conference attendance.

Managed online ecommerce platforms: Amazon, eBay, Google shopping, Facebook, and PrevaLeaf.com (Shopify).

Lead strategies which resulted in growth and awareness at both the B2B/B2C levels.

Managed business strategy, public relations, educational blog sites, brand awareness and creation, consumer awareness, ecommerce, advertising, social media footprint, and video production.

11/2014

11/2018

Dallas Chamber Music Society Dallas, TX

Executive Director

The Dallas Chamber Music Society is a non-profit presenter of chamber music ensembles serving the North Texas community for the over 80 years.

Managed organization and worked with an appointed board of 20.

Re-established relationship and collaborative efforts with SMU’s music department and Dean.

Negotiated contracts with talent agents, sponsors, and vendors.

Managed and created communication with patrons on social, newsletters, dedicated mailings, and email campaigns.

Grew patron membership and donations by 25%.

Exceeded goals for annual Gala fundraising event by 150%

Managed sponsorships, scholarships, and all other marketing activities.

Recruited and managed UNT graduated interns and SMU undergrad volunteers.

6/2016

5/2018

SHERRI PERRAS, CAMP

MCI WorldCom (Verizon) Dallas, TX

Product Marketing Manager

Managed 17 product lines for 3 business units. Including $30 Million for Nortel Networks, new and emerging technologies, and other products sold by WorldCom. Built out a $54 million product pipeline with various high-profile product lines like Siemens, Cisco, and others. Coordinated complex projects with legal, business development, marketing communications, commissions, engineering, field services, creative marketing, and project management. Developed technical training of products for engineers and sales staff, including product guides, implementation processes and key selling points. Conducted analysis of new products for business units through research, focus groups, and lab interactions.

4/1998

2/2001

Bombardier Aerospace, Inc. Dallas, TX

Marketing Manager

Leveraged celebrity marketing to sell fractional jet ownerships. Managed marketing agreements, and marketing/sponsorship opportunities with PGA’s David Duval, Bob Tway, Scott Verplank, and Scott Hoch and IRL events to connect prospective jet owners with PGA and IRL athletes. Created and facilitated National Owner events with Texas Motor Speedway, Bentley, NASA, Putting School with David Pelz, golf tournaments for owners and prospects with professional athletes. Leveraged charity relationships to create upscale events, like the Hampton Classic, to generate brand awareness and procure marketing lists. Conceived and managed placing life-sized Lear 40 jet fuselage on Park Avenue in Manhattan co-located with Four Seasons Hotel and Bentley Motorcars. Coordinated agency program launches with events, managed public relation opportunities, marketing creative, direct mail, and business development.

8/2001

5/2004

InvestIN Forum of Angel Investors Dallas, TX

Marketing Director

Collaborated with investors through live and virtual forums.

Assisted in raising millions of investment dollars for various startups: i.e., J. Hilburn, Boston Heart Lab

Assisted in selecting companies to present to angel investors and raising over $4M.

Maintained and created branding standards, website, and private blog.

Grew online presence through perceptive marketing strategies, and angel investor membership through networking.

Produced presenter videos, reviewed/edited executive summaries, and created/edited Investor presentation decks.

8/2004

9/2011

Republic of Texas, Inc. Dallas, TX

Co-Founder and Chief Marketing Officer

Republic of Texas Brands Incorporated procured food, clothing, and wine from Texas under its brand. Responsible for creating strategic planning and execution of the brands, market expansion and positioning with my team. Oversaw and coordinated all advertising, public relations, and publicity events. Managed all aspects of online storefronts on Magento platform by utilizing social media, television coverage, and email marketing campaigns to create market presence. Appeared on the NBC morning show increasing website sales by 500%.

Created, trademarked, and managed brand.

Found and negotiated contracts with product and licensing partners.

Managed online Magento e-commerce, oversaw creation of print catalog and social media presences.

Lead events and PR

Created and participated in investor meetings and negotiations.

6/2011

2/2012

EDUCATION

Emeritus Institute of Management Inc. in collaboration with Executive Education from MIT &

Columbia Business School. Postgraduate Diploma in Digital Business

Eastern New Mexico University, Portales, NM

Studied Business Administration

Certified ANA Marketing Professional Certification (CAMP) Issued by Association of National Advertisers

Certification: February 20, 2023 – February 19, 2025

Contact this candidate