Project Management Marketing Manager
Resume:
Experience Cont.
SHERRI PERRAS, CAMP
PRESENT
***** **** ***** *****, ******, CO 80138-3010 303-***-****. **********@*****.***
SIMPLIFY, PRIORITIZE, EXECUTE ANA CERTIFIED MARKETING LEADER & CONSULTANT
PROFILE
I am a results-driven and proven leader with a demonstrated track record of delivering extensive marketing and customer experiences across highly competitive and diverse industries. My keen understanding of market dynamics is centered on achieving positive outcomes for my team, partners, and customers. As a savvy communicator and practiced networker, I excel in cultivating relationships and fostering collaboration across various business verticals, consistently driving impactful results. My accomplishments encompass amplifying revenues, pioneering marketing innovations, and driving transformative change through the implementation of imaginative and pioneering marketing campaigns, as well as the creation of highly focused profile segmentations. One of my greatest joys as a leader is nurturing and retaining talent.
EXPERIENCE
Island Pond Marketing Group, LLC Parker, CO
Founder & Chief Imagineer
Responsible for acquiring leads and converting SMBs and non-profit entities into clients. Every client receives a unique comprehensive marketing strategy crafted by identifying, then executing, on each of the client’s distinctive objectives. This is accomplished by utilizing a holistic project management approach to creative original social paid/organic content, PPC, SEM, display, podcasts, video production, events, and media buys. In addition, IPMG manages traditional marketing strategies including email segmentation, print collateral creation, merchandizing, and PR communications. Over the years served various industries, including:
Aerospace
e-Commerce (online)
Healthcare
Recruiting
Retail
Telecommunications
Using multifaceted approaches allows for significant impact for our clients.
*More details of project available upon request.
Air Methods Corporation Greenwood Village, CO
Senior Marketing Manager
Effectively led a team and devised strategies to enhance healthcare candidate acquisition for recruiting and the Air Methods Ascend program. Spearheaded initiatives utilizing PPC, dynamic and programmatic display, organic and paid social media, YouTube videos, podcast advertising, company webpages, recruiting events, and establishment of partnerships, including collaborations with Chamberlain University, P3O, and other veteran initiatives to fill challenging positions.
Recruiting: Managed digital, events, print, video, and website career pages to attract qualified healthcare and other candidate acquisitions, going from minimal impact to driving consistent 5% increase in applications YoY for 2 years with a 64% increase in applications in Q1, 2023 over Q4, 2022. Q1 hiring up 190% for Clinicians.
Air Methods Ascend-clinical training program: Management team member launching new training program by identifing key growth opportunities to acquire critical care clinicians to build a high performing pipeline and developed segmented strategy for targeted marketing efforts.
Created and managed marketing strategies in collaboration with creative and
digital agencies. Utilized data to focus on delivering exceptional CX. Drove efficient and effective across all programs, raising the bar on marketing performance, implementing targeted focused marketing campaigns in the digital space, improving the candidate experience for careers website pages, and improving perception of working at Air Methods.
1/2022
5/2023
Employee
islandpondmarketing.com
Linkedin.com/in/sherperras
Professional:
Association of National Advertisers
Digital Marketing Institute
Board Memberships:
Athletes for Change
GRACE Cares
Former:
Blue Candlelight Music Series
Women That Soar
Newport Opera House Association,
3/2021
1/2022
Consultant
Revolution Distribution, LLC Lone Tree, CO
Co-Founder & Chief Sales & Marketing Officer
Co-founded and self-funded CBD distribution company which provided beneficial and healthy alternatives to opioids and other addictive prescription drugs.
Created and managed “Revolution” brand and products.
Adhered to FDA restrictive labeling, packaging standards, and marketing.
Partnered with manufacturing companies in Texas and Colorado to use exclusive strains of cannabis and a proprietary, patent-pending processes to produce 100% THC-free, nanoparticle, pharmaceutical-grade cannabidiol products for niche markets targeting growth sector: athletes, children, elderly, pets, etc.
Built and managed e-commerce store beginning in 2019, becoming a revenue generating company in a high-growth market in less than seven months.
Continually investigated legalities, studies, and benefits of CBD, while working with the Chief Medical Officer (oncologist surgeon) on educational and marketing materials for retail and online customers.
8/2018
1/2021
SHERRI PERRAS, CAMP
Simplify, Prioritize, Execute
**********@*****.***
2
Ad Words
Advisor
Analysis
App. Development
Board of Directors
Brand Management
Budget Management
Business Development
Business Plans
Campaigns
Channel Management
Collateral Development
Consultant
Contract Negotiations
Coupa
Critical Thinking
Customer Segmentation
Digital Marketing
Data Insights & Analytics
Due Diligence
Entrepreneurship
Event Management
Executive Director
Fundraising
Google Analytics
Go-to-Market Strategies
Investor Relations
Magento & Shopify
Market Analysis & Research
Marketing Communications
Mentoring Leadership
Operations
Packaging Development
Partnership Marketing
Product Development
Project Management
Profile Research & Development
Sales: Inside & Outside
Slack
Strategic Planning
Team Building
Trademarks & Patients
Vendor Management
Website development
PrevaLeaf, Inc. Dallas, TX
Co-Founder, CMO, and President
PrevaLeaf, Inc. was a consumer products group (CPG) company focused on the multibillion-dollar natural personal- intimate care products for feminine needs sector. PrevaLeaf’s mission was to give women comfort, control, and confidence to care for their intimate health through knowledge and innovative personal care products in discreet packaging.
Managed stack marketing for CPG company focused on the multibillion-dollar natural personal care market.
Created brand and worked with creative agency for designing retail displays, packaging, tradeshow booths.
Managed events and marketing collateral for B2B & B2C.
Managed sale of products:
-Grew retail presence to 145 retail compound pharmacies in 35 states in year 1 through event and conference attendance.
Managed online ecommerce platforms: Amazon, eBay, Google shopping, Facebook, and PrevaLeaf.com (Shopify).
Lead strategies which resulted in growth and awareness at both the B2B/B2C levels.
Managed business strategy, public relations, educational blog sites, brand awareness and creation, consumer awareness, ecommerce, advertising, social media footprint, and video production.
11/2014
11/2018
Dallas Chamber Music Society Dallas, TX
Executive Director
The Dallas Chamber Music Society is a non-profit presenter of chamber music ensembles serving the North Texas community for the over 80 years.
Managed organization and worked with an appointed board of 20.
Re-established relationship and collaborative efforts with SMU’s music department and Dean.
Negotiated contracts with talent agents, sponsors, and vendors.
Managed and created communication with patrons on social, newsletters, dedicated mailings, and email campaigns.
Grew patron membership and donations by 25%.
Exceeded goals for annual Gala fundraising event by 150%
Managed sponsorships, scholarships, and all other marketing activities.
Recruited and managed UNT graduated interns and SMU undergrad volunteers.
6/2016
5/2018
SHERRI PERRAS, CAMP
MCI WorldCom (Verizon) Dallas, TX
Product Marketing Manager
Managed 17 product lines for 3 business units. Including $30 Million for Nortel Networks, new and emerging technologies, and other products sold by WorldCom. Built out a $54 million product pipeline with various high-profile product lines like Siemens, Cisco, and others. Coordinated complex projects with legal, business development, marketing communications, commissions, engineering, field services, creative marketing, and project management. Developed technical training of products for engineers and sales staff, including product guides, implementation processes and key selling points. Conducted analysis of new products for business units through research, focus groups, and lab interactions.
4/1998
2/2001
Bombardier Aerospace, Inc. Dallas, TX
Marketing Manager
Leveraged celebrity marketing to sell fractional jet ownerships. Managed marketing agreements, and marketing/sponsorship opportunities with PGA’s David Duval, Bob Tway, Scott Verplank, and Scott Hoch and IRL events to connect prospective jet owners with PGA and IRL athletes. Created and facilitated National Owner events with Texas Motor Speedway, Bentley, NASA, Putting School with David Pelz, golf tournaments for owners and prospects with professional athletes. Leveraged charity relationships to create upscale events, like the Hampton Classic, to generate brand awareness and procure marketing lists. Conceived and managed placing life-sized Lear 40 jet fuselage on Park Avenue in Manhattan co-located with Four Seasons Hotel and Bentley Motorcars. Coordinated agency program launches with events, managed public relation opportunities, marketing creative, direct mail, and business development.
8/2001
5/2004
InvestIN Forum of Angel Investors Dallas, TX
Marketing Director
Collaborated with investors through live and virtual forums.
Assisted in raising millions of investment dollars for various startups: i.e., J. Hilburn, Boston Heart Lab
Assisted in selecting companies to present to angel investors and raising over $4M.
Maintained and created branding standards, website, and private blog.
Grew online presence through perceptive marketing strategies, and angel investor membership through networking.
Produced presenter videos, reviewed/edited executive summaries, and created/edited Investor presentation decks.
8/2004
9/2011
Republic of Texas, Inc. Dallas, TX
Co-Founder and Chief Marketing Officer
Republic of Texas Brands Incorporated procured food, clothing, and wine from Texas under its brand. Responsible for creating strategic planning and execution of the brands, market expansion and positioning with my team. Oversaw and coordinated all advertising, public relations, and publicity events. Managed all aspects of online storefronts on Magento platform by utilizing social media, television coverage, and email marketing campaigns to create market presence. Appeared on the NBC morning show increasing website sales by 500%.
Created, trademarked, and managed brand.
Found and negotiated contracts with product and licensing partners.
Managed online Magento e-commerce, oversaw creation of print catalog and social media presences.
Lead events and PR
Created and participated in investor meetings and negotiations.
6/2011
2/2012
EDUCATION
Emeritus Institute of Management Inc. in collaboration with Executive Education from MIT &
Columbia Business School. Postgraduate Diploma in Digital Business
Eastern New Mexico University, Portales, NM
Studied Business Administration
Certified ANA Marketing Professional Certification (CAMP) Issued by Association of National Advertisers
Certification: February 20, 2023 – February 19, 2025
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