ANGELA SCALI JESELNICK Curriculum Vitae

As a corporate identity and branding specialist with over 38 years of experience, I have specialized in creating and developing brand naming, enhancing organizational structure, positioning, and other pertinent information related to image and identity systems. I have also provided strategic planning, development, and implementation of identity solutions, while also providing support and ongoing services for maintaining a consistent image to all key audiences through the core logo, print and forms system, branding structure, signage, and other high-visibility applications.

SKILLS

Research, Analysis, and Planning; Name and Branding Development; Corporate Identity/ Masterplan Development; Concept Development; Design Development; Environmental Graphics/Signage; Identity Standards Development; System Maintenance; Publications Management; Typography; Social Media Content Development; Digital Director; Computer Art & Imaging; Teaching & Mentoring; Project Management; Communications Specialist; Client Relations & Collaboration; Budget & Financial Management. Adobe Creative Suite: Illustrator (34yrs), InDesign (30yrs), and Photoshop (30yrs). Microsoft Office Suite: Word, Excel, and PowerPoint (15yrs).

EXPERIENCE

SCALI Corporate Identity & Brand Consultancy 2007 to Present Camp Hill, PA

Launched sole proprietor corporate identity, brand management, and graphic design firm.

• Developed corporate identity systems for many businesses, including Fortune 500 companies in industry, retail, manufacturing, technology markets, and educational institutions.

• Worked with in-house marketing directors, communication specialists, and strategic planners.

• Specialized in creating and developing the strategic rationale for brand naming, organizational structure, positioning, and other pertinent information related to image and identity systems.

• Provided creative and strategically driven solutions that focus on a clear and consistent communicative message.

Vice President of Corporate Identity 1996 to 2007

Smarilli Marketing Communications, Camp Hill, PA

• Expanded the services that SMC provided in corporate identity and branding. The scope of responsibilities involved business development, design, marketing, and proposal writing. Clients included regional businesses, financial institutions, the healthcare industry, retail, manufacturing, and technology markets. Principal of SCALI Communications 1994 to 1996

SCALI Communications, Philadelphia, PA.

• Provided consulting and design in corporate identity and branding. Senior Designer and Creative Director 1985 to 1994 Monigle & Associates, Denver, CO

• Developed corporate identity systems for one of the nation’s top five corporate communications and identity firms for Fortune 500 companies.

• Specialized in creating and developing the strategic rationale for brand naming, organizational structure, positioning, and other pertinent information related to image and identity systems.

• Provided creative and strategically driven solutions that focus on a clear and consistent communicative message.

TEACHING EXPERIENCE

Adjunct Professor 2008 to 2019

Harrisburg Area Community College, Harrisburg PA

• Taught Graphic Design I and Typography.

EDUCATION

Bachelor’s degree in Fine Arts, University of the Arts, formerly Philadelphia College of Art REFERENCES

• Steven Infanti, Marketing Communications Manager for the U.S., 717-***-****

• Stephanie Ward, Account Executive, ProForma Spectrum Graphics, 412-***-****

• Lloyd Bashkin, Owner, Lloyd Scott & Company, 609-***-**** I 491 north 25th street camp hill, pa 17011 I 717-***-**** I ad4m4g@r.postjobfree.com I scalicibc.com