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Josh Caplan

Boston, MA 617-***-**** ad4m3n@r.postjobfree.com

linkedin.com/in/josh-caplan-11a9593a www.joshcaplan.com (PW: create) Creative Director/Copywriter

Building brands and generating sales through insights and creative storytelling. Creative Brand Marketer with 20+ years of experience developing and leading cross-media, emotionally driven, campaigns and content that create a unique brand proposition and enable companies to drive market share and accelerate growth. Excel at transforming insights into brand strategy and producing creative work that utilizes digital platforms, supports product launches, drives revenue, profit goals and establishes a true competitive advantage. Core Competencies:

Strategic Planning & Execution Branding + Rebranding Emotional Storytelling Agency Management /Copywriting Creative Direction Advertising Social Media Branded Entertainment Creative Design TV & Video Production Campaign Execution Multi-Channel Marketing PROFESSIONAL EXPERIENCE

Freelance Creative Director/Copywriter May 2021 – Present Create and implement emotionally driven integrated campaigns and content that align with the client’s business objectives and drive brand awareness, sales, customer acquisition, and retention.

Produce creative assets for clients, including broadcast TV, digital, social, retail, print, out of home & branded entertainment.

Launched an integrated campaign for the Harvard Club of Boston, resulting in the Club breaking its yearly membership goal in the campaign’s first three months.

Wrote and directed an integrated campaign for Cleary Insurance that increased site traffic by 530%.

Clients: Harvard Club of Boston, Shields Health Innovations, Leather Heads, Jiffy Lube, Docebo, New Country Car Group, Cleary Insurance, Sparta Science, BCHL, Mojaloop, Praxis. Bauer Apr 2017 - Apr 2021

Global Creative Director

First hire of the in-house creative department for a global manufacturer of ice hockey equipment with over $200 million in revenue.

Built a team of copywriters, art directors, social media experts, and videographers responsible for delivering cohesive and impactful digital campaigns and content that launched products and built the Bauer brand.

Installed an internal creative briefing system adopted throughout the global company.

Led a company rebranding strategy, developing a new positioning, logo, and tagline for this leading global hockey brand. The new positioning was globally embraced across all advertising mediums, product lines, and apparel.

Wrote and directed a global, integrated campaign for the Vapor 1X Lite, which resulted in the fastest sales of a Vapor stick.

In-house agency won numerous local, national, and international creative awards, including Hatch and Communication Arts Josh Caplan 617-***-****

2 P a g e

CerconeBrownCompany (CBC) Oct 2014 – Apr 2017

Chief Creative Officer

Oversaw all brand creative direction, leading to enhanced market positioning and increased consumer engagement for an Experiential Marketing, PR, and Creative agency with offices in Boston, New York, and Los Angeles.

Successfully doubled the agency's billings from 2 to 4 million by expanding its creative capabilities and spearheading new business pitches.

Oversaw a team of copywriters, art directors, videographers, designers, UX and UI, encouraging them to push the boundaries of creativity to create high-impact campaigns and content.

Clients: Elan Skis, Garnet Hill, Rockport Shoes, TomTom, Backyard Farms Tomatoes, Veritas Genetics. Digitas Jun 2008 – Aug 2014

VP/Group Creative Director

Hired to lead the network’s first Branded Entertainment Department. Created engaging branded entertainment and integrated campaigns that delivered measurable ROI for clients, including General Motors, Sprint, and Buick.

Served as Creative Director on SunTrust account, supervising a team of copywriters, art directors, designers, UX and UI. Created broadcast TV, digital, social, print, and OOH.

Created and implemented an anti-Wachovia Bank campaign for SunTrust, successfully generating hundreds of new accounts.

Wrote and produced branded entertainment projects for the Chevy Cruz, contributing to GM's exceeding sales targets for the model that year.

Directed Sprint’s integrated branded entertainment campaign, which CEO Bill Malloy praised as "reinventing B2B marketing," leading to its expansion into the consumer market. MMB Jun 2004 – Jun 2008

Associate Creative Director

Created awareness-building and revenue-generating integrated campaigns and content, including broadcast TV, digital, social, print, and OOH, for Subway, ESPN, Top-Flite, and Ben Hogan. EDUCATION & AWARDS

Harvard University, Cambridge, MA

Bachelor of Arts (BA)

TV Writer for Fox’s Emmy Award Winning TV Show, “Ally McBeal” Awards

Cannes—Grand Prix, One Show, Communication Arts, Andy, Obie, Effie, London International Awards, ABC’s “World’s Greatest Commercials”, Hatch, Belding, Archive, Art Director’s Annual

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