Talesa Eugenio

510-***-**** ad4m2a@r.postjobfree.com San Leandro, CA 94577

MARKETING PROFESSIONAL

Motivated, accomplished, and dynamic Marketing Professional with a strong focus on public relations. Progressive experience in planning and executing top quality marketing initiatives. An organized and results driven leader with an expertise in corporate event strategy, event execution and program design. Strategic and tactical background in campaign / media planning, marketing communications, social media, content development, and public relations. Efficient communicator with innate ability to multi-task, keeping a keen attention to detail in a high-pressure environment. Proven ability to work-through sensitive situations adapting and excelling in a challenging capacity. Excellent self-starter with creative and forward thinking collaborative skills in diverse settings.

Areas of Expertise

Product Marketing Marketing Strategy Customer Success Strategic Objectives Public Relations Social Media

Digital Marketing Market / Product Positioning Airtable • Salesforce Marketing Cloud • Innovative Marketing Campaigns

Market Research Marketing Communications Photoshop / InDesign (Adobe) • Data Analysis • Graphic Design

Product Launches Performance Marketing • Brand Development / Management Project Management

• Affiliate Marketing •Google Workspace (GSuite) • Content Development SEO / SEM Event Marketing

Email Marketing Graphic Design • Display Advertising

Professional Experience

DIRECTOR OF MARKETING BUSINESS DEVELOPMENT

Clars Auction Gallery March 2022 – present

Facilitate partnership strategies through organic and paid marketing channels.

Effectively manage internal and external client expectation by keeping them continuously updated on progress of requests

Tracked and monitored search engine traffic, optimized Google Adwords campaigns, increased website traffic by 150% within 1 years

Strategically planned and implemented digital marketing efforts through SEM, SEO and sponsored ads that have increased brand awareness, engagement and revenue by over 150% within 1 years.

Serve as first contact and liaison for all media interviews in collaboration with local media outlets.

Created media briefs and press releases to distribute worldwide.

Lead planning, development and implementation of business development and marketing initiatives.

Create and conceptualize all aspects of busines development process including sales funnel, procedures, sales collateral, follow up process and scripts.

Collected and analyzed data, carried out in depth research in order to develop data driven marketing strategies and plans

Developed beneficial insights for business development, operations and finances

Partnered with colleagues on the development and implementation of new data mining techniques

Develop and implement various social, digital, print marketing strategies to achieve objectives and meet goals.

Work with manager, VP and c-level staff to identify areas of potential growth and to develop communication and marketing programs for targeted markets and audience.

Oversee all aspects of projects, sets deadline, assigns responsibility, monitors and prepare weekly status project reports for executive team.

Initiated special campaigns including but not limited to email and direct mail campaigns.

Analysis and negotiation of complex partnerships, comfortable with ideation and the implementation of campaigns as it relates to brand.

Manage advertising and promotional materials to ensure brand standards are followed.

Developed and managed a cost to return on investment for promotional activities to support appropriate resource utilization, campaign proposals and annual budget preparation.

Strategically planned, managed and executed offsite tradeshow’s, webinars, fundraisers and Valuation days.

Define scope and goals of new projects, developed metrics to define goals and project completion, led meetings for new initiatives.

Identified risk levels, review marketing plans for completed assignments, set clear expectations and directions for staff, led brainstorming sessions.

Developed new strategies to increase penetration in the luxury sector leading to over 30% growth in brand awareness

Drove over $5M in revenue through identifying areas of expansion with existing accounts through relationship building

Experimented with messaging to new potential customers increasing conversion rate by 70%

VICE PRESIDENT DIRECTOR OF MARKETING

Michaan’s Auctions 2008 – January 2022

Drive the creation, execution and data analysis of comprehensive omni channel campaigns.

Oversee all marketing planning, development and implementation of new strategies to drive positive revenue

Work cross functionally with Business Development, Internal team leadership to build out weekly and monthly events ensuring alignment with company goals and vision. Ran the execution of large scale and small community focused events with an integrated marketing approach involving multiple stake holders.

Strategically execute national and local tradeshows. Oversee and execute site searches for hosted events including creating RFP’s, evaluating options, providing recommendations, contract review and negotiations.

Successfully administered 200K + in cost avoidance through tight management of production of media including print, web, and editorial design cementing alignment with brand

Directly responsible for $6M+ marketing budget including management of eight (8) direct reports

Ensure solid objectives, communications, and collaboration with various business groups to better streamline operations

Establish niche, antique, product marketing through weekly auctions with marketing campaigns written to reach a specific target audience

Direct internal and external communication, social media (Twitter, Instagram, Facebook, Pinterest)/ public relations objectives, and rebranding of the company

Manage third partner vendors to ensure SEO / SEM optimization efforts are meeting company initiatives

Serve as first contact and liaison for all media interviews in collaboration with local media outlets

Design and execute long term marketing objectives and initiatives to align with company core values

KEY ACHIEVEMENTS

Partnered with local media to produce show on Art and Antiques entitled Eye on the Bay

Worked directly with producers on Nationwide TV shows including Hoarders, Strange Inheritance and Antique Roadshow

Drove positive revenue through increase in client base by 45%

ADVERTISING AND DIRECT MARKETING MANAGER

Bonhams & Butterfields Butterfields an eBay Company •1999 - 2006

Effectively executed company print and direct mail advertising campaigns

Managed and oversaw strategic planning allowing proper targeting of key advertising pipelines

Executed comprehensive marketing budget including planning and forecasting

Oversaw various departments to cement execution of all advertising and marketing campaigns

Identified new customer pipelines and marketing opportunities assisting in generating growth

Planned and organized logistics for multiple tradeshows and company retreats

Other Experience – Marketing Specialist, Interaction Associates San Francisco, CA

Education / Certifications

CERTIFICATE Social Media Marketing UDEMY • May 2019

Digital Marketing Strategies Program • Northwestern University • June 2020

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