Michael M. Scholl

**** ******* **., ****, ******** 48083 248-***-**** ad4m1x@r.postjobfree.com Communications Manager/Director

Leadership/Management Skills and Areas of Expertise:

· Strategic Communication Planning · Event Media Relations

· Brand Communications/Management ● Social Media Messaging/Management

● Executive Speeches/Scripts/Presentations · B2B/B2C Content Development Key Accomplishments:

Executive Speechwriting and Media Relations for SME Events – Supported 10+ SME events in 2023, including four MT Series events, three Canadian events, RAPID + TCT, NAMRC 51, and FABTECH with media strategy, media relations documents (19 news releases, advisories and media registration invites) and outreach, executive script writing (44 scripts), on-site media relations.

SME PRIME Schools Launch Events and Program Communications – The SME Education Foundation conducted 12 SME PRIME school launches during 2023 and also announced 12 schools from Georgia that will be SME PRIME schools beginning in the 22024-25 school year. I worked with the Georgia Department of Education contact to develop and approve the initial news release and wrote and distributed the follow-up release announcing the selected schools.

Strategized and executed additive manufacturing social media program Voices AMplified to position key SME executives and Technical Community members as experts in additive/3D printing technology and process development on LinkedIn, X (Twitter) and Facebook. Engagement doubled that of other SME social media channels. Professional Experience:

SME (Society of Manufacturing Engineers) Southfield, MI (Corporate Non-Profit – Full Time) 12/2019 – Present Editor, Membership Communications 7/2023 to Present Responsible for managing, writing, organizing, editing, proofing, and preparing content for SME Membership’s portfolio of member communications including, blog posts, newsletters, magazine articles, websites and other digital channels. Develop all scripts and executive talking points for SME events and membership activities. Membership Content

· Develop and execute membership communication strategies and content aligned with SME’s strategic direction and brand.

· Work cross-departmentally to integrate and elevate membership content into SME products.

· Lead the editorial review, content development and scheduling of communications on membership sections of SME.org and SME’s online member engagement platform called SME Connect.

· Assist with membership engagement programs including webinars, social media, podcasts, videos and other media.

· Draft content, prepares the layout, including ad placements, for membership newsletters, member spotlights, and publications and manages editorial and production software and tools. Report bi-weekly on metrics for all newsletters, social channels.

· Support SME Governance area with editing the bios of SME Board of Directors, Member Council, and SME member-election-related content.

· Ensure SME’s annual awards programs are covered in membership communications. Membership Communications

Oversee and maintains a master membership editorial calendar and timeline.

Review and edit membership onboarding, renewal, campaigns, webinars and member engagement programs messaging.

· Draft letters, surveys, and membership messaging to raise local chapter involvement, general member engagement, awareness of membership benefits, member acquisition, and renewals.

· Ghostwrite for SME executives, Board of Directors, Member Council representatives and member leaders to ensure messaging aligns with SME and SME Membership strategy.

· Assist with communications gap analysis to ensure topics, frequency and vehicles align with member needs. Thought Leadership

· Create and manage executive itineraries for speaking opportunities, provide feedback on presentations and metrics/outcomes.

· Develop and execute thought leadership initiatives including proactively identifying speaking opportunities at industry events. 1

Sr. Public Relations Representative

Responsible for communications related to SME’s Events teams: generating media coverage about the organization and its events, writing and quarterbacking on-stage executive remarks, and providing counsel on resonant story lines and topics. Work with media, as well as keynote presenters, panelists and exhibitors to generate awareness of each event and its content pertinent focused on issues, technological advances, sustainability, and trends in the manufacturing industry.

· Managed media outreach for all SME trade show events, including targeting strategy, invitations, credential vetting, narrative creation, news release development and pitching for two signature events.

· Created a master communication strategy for SME events, aligned with corporate strategy, for consistency across the Event groups’ yearly activity. The strategy strengthened SME corporate branding, versus reinforcing a laissez-faire house of brands outcome.

· Created a thought-leadership strategic plan to raise visibility, increase credibility and build trust in SME Events leaders, positioning them as a key source of information about manufacturing in key industries.

· Conceptualized/published Events Communications Playbook, a tactical execution plan aligning overall events messaging, strategy and objectives to manage communications for up to 12+ SME-hosted trade show events annually. Developed content system and managed creation of SME Now, a digital trade show environment presenting keynote addresses, panel discussions, featured presentations, from four years of past SME events. Worked with Web, IT, Communications teams to get system functional and populated in four weeks.

· Serve as social media manager for SME's Voices AMplified campaign to spotlight titans of additive manufacturing (3D printing) who have moved the technology and industry forward with great accomplishment, passion, and energy. AutoCom Associates, Bloomfield Hills, MI 8/2017 – 12/2019 Director, Editorial Services (Public relations agency – contract position) Managed consistency in delivery of full-service public relations and social media services to international corporate clients, in the global automotive industry on time, within budget in a fast-paced, competitive environment with minimal supervision, managing a team of four. Work with international clients in Germany, England, Italy, and the Netherlands.

· Strategic Marketing Communications planning, corporate awareness/image enhancement programs, brand management, special event planning, media relations, media training, social media strategy, news release preparation and distribution, news conference planning and implementation, product launch support, digital / social media marketing, conference/ trade show support, process documentation, employee communications (publications, newsletter development).

· The agency coordinates and manages client programs in Europe, Asia-Pacific region, including press conferences/ media dinners in conjunction with the Beijing, Frankfurt, Geneva, Paris, Shanghai and Tokyo motor shows.

· Developed media campaign strategies with traditional and digital media; updated social media outlets regularly; maintaining relationships with the media.

The DeVilling Group, Rochester, MI 10/2015 – 7/2017 Senior Consultant (Public relations agency)

Provided strategic communication direction in PR communications, global marketing counsel and thought leadership assistance to clients in the automotive, supplier, financial and healthcare industries.

Assisted startup automaker Elio Motors in communicating with reservation holders (65,000+) and potential investors throughout JOBS Reg A+ crowdfunding and OTCQX registration; developed key messages and managed media relations for key auto shows (LA, NAIAS, NYIAS), increasing media coverage at shows by 15 percent; assisted with execution of three successful satellite media tours.

Develop strategies and implement Elio Motors’ Momentum blog regarding technology progress/government relations activities; used innovative approaches to compelling storytelling to publish blog content through digital marketing.

Used creativity and good decision making to conceptualize, develop, manage trade media ride-and-drive event for new GKN Automotive all-wheel drive products; ride-and-drive concept/format utilized on two continents; manage marketing content. Royal DSM, Elgin, IL 2/2013 – 1/2015

Communications Manager – Bio-Energy (Global corporate communications)

· Directed internal communications / external corporate brand marketing communications and global marketing activities as an ambassador for DSM’s Bio-based Products & Services USA (BP&S) organization, including activities for JV POET-DSM Advanced Biofuels to produce cellulosic ethanol. Developed strategic direction and implementation plan for communications North America.

· Managed employee and executive communications tools, systems and protocols for the North American Bio-based Products & Services organization, including management of employee intranet pages, development of printed and digital communication materials, the annual human resources employee engagement survey, the One DSM Cultural agenda and a special international employee contest to select a correspondent for Project LIBERTY’s grand opening. Participated in quarterly legislative fly-in meetings on Capitol Hill with advocacy group Growth Energy collaborating congressional representatives and senators. 2

Education:

Brigham Young University

Provo, UT

Bachelor of Arts, Public Relations

Minor: Music

LinkedIn Profile: Michael Scholl https://www.linkedin.com/in/michaelmscholl/ DEI&A Coursework and Certificates

Inclusive and Ethical Leadership Course

University of South Florida Muma College of Business May 2022

Credential ID 11b92527-c61b-4275-864f-dd806e82981a Diversity, Equity and Inclusion in the Workplace Certificate USF Corporate Training and Professional Education

May 2021

Credential ID 20cc82ca-412b-4132-85cf-2f19464aa747 Hard Skills:

Adobe InDesign, Photoshop

WordPress, SEO

Delivra E-mail/SMS Marketing tool

MS Office, Microsoft Word, Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Teams/SharePoint

Enterprise Systems/Social Media Platforms: Brandwatch (Falcon), Delivra, LinkedIn, Facebook, X (Twitter), Instagram, YouTube

Google Analytics

Market Research

Soft Skills

Customer Focused

Social Media Experience

Outgoing/Communicative

Motivated

Articulate

Decision-Making

Strategic Thinker

Creative Problem Solving Skills

Work Independently

Positive

Ability to Juggle

Verbal and Written Communication Skills

3

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