ad4m1k@r.postjobfree.com

Feb. **** - Aug. ****

Aug. 2019 - Dec. 2019

Jan. 2023 - Present

Oct. 2022 - Present

B R I A S I M M O N S

University of Maryland 2016-2020

E D U C A T I O N

Public Relations Intern, Allied Global Marketing

Public Relations Intern, The Washington Commanders Freelance Public Relations and Brand Management

Services

Partnered with local businesses and influencers for campaigns to increase interest for the Kennedy Center’s broadway department

Pitched to media outlets, distributed media kits and press releases, and secured media coverage across different channels

Maintained a press list, served as a primary liaison, and built relationships with local businesses and influencers

Created marketing PowerPoint presentations for clients that summarized outreach and campaign effectiveness

Provides freelance creative services for micro-influencers to boost social media presence, attract new followers, and secure brand deals Led a campaign to elevate the visibility and impact of a micro-influencer.The campaign maintained up to 15k monthly blog impressions, increased social media following 10% over one year, and secured a $600 brand deal Pitches to and corresponds with brands, negotiates client partnerships, and creates and distributes press kits

Uses media monitoring tools such as Google Analytics and MonsterInsights to determine if client goals are met

Promoted to Marketing Coordinator to oversee proposal development for major transportation projects

Uses AP style, InDesign, Adobe Acrobat, and Microsoft applications daily to write, edit, and respond to proposal requests

Determines client goals/objectives and led more than 20 client proposals Maintains strong relationships with clients and partnering firms, and serves as a primary liaison

Coordinates office events and promotes engagement as a member of the Event Planning Committee

Attended, recorded and transcribed post-game interviews, and distributed to the press, and served as a point of contact for the media and press Provided and distributed player and coach quotes and game statistics for sports media outlets

Marketing Assistant, STV Incorporated

Marketing Coordinator, STV Incorporated

Used InDesign, Adobe Acrobat, and Microsoft applications to respond to requests for information

Performed editorial tasks and reviewed submittals ensuring proper AP Style grammar and punctuation

Updated marketing databases, schedules, client management documents, and other support materials on a daily basis and distributed weekly regional calendars Jan. 2021 - Jan. 2023

Social Media Manager and Production Assistant, 76 Words Created social media content using Adobe Photoshop and Canva and created and maintained a consistent posting schedule for Twitter, Facebook, and Instagram. Increased social media following 15% over nine months Wrote and edited scripts for advertisements, transcribed audio files, and interviewed guests for client projects Assisted in videography, photography, and teleprompterso for talent Served as a point of contact for client correspondence March 2018 - Dec. 2018

Event Coordinator, University of Maryland Terp Talks Created a public relations campaign to increase interest, find talent, promote the event, and sell out the event Conducted a social media audit of previous event engagement and turn-out Partnered with local businesses to raise funds and increase interest for the event Used Canva to create content, managed social media accounts on Twitter, Facebook, and Instagram, determined a consistent posting schedule, and increased engagement

Created a report summarizing the effectiveness of the event and the social media campaign Jan. 2018 - June 2018

240-***-**** Ellicott City, MD (Willing to Relocate) W O R K E X P E R I E N C E

BA, Communications

Public Relations Concentration

Minor in Black Women’s Studies

R E L E V A N T

C O U R S E W O R K

New Media Writing for Public

Relations

Conducted a social media audit for

client, developed social media

strategies, and wrote social copy

Public Relations Techniques

Constructed a press kit for clients that

included fact sheets, press

releases/media kits, white page papers

and more

News Editing for Public Relations

Established AP style skills and learned

how to edit professional writing

S K I L L S

Adobe InDesign

AP Style

PR Strategy

Social Media & Brand Management

Client Communication

Graphic Design

Event Coordinating

L I N K E D I N

www.linkedin.com/in/bria-simmons-

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