NASIMA PATEL

Illinois, Chicago • 847-***-**** • ad4luc@r.postjobfree.com • https://www.linkedin.com/in/nasimapatel/

SUMMARY

Senior Global Marketing Manager with extensive experience building, launching, and managing multiple successful global DTC and B2B brands. A proven leader in broad marketing strategy and knowledge, coupled with campaign experience and thinking outside of the box. Adept at improving brand awareness and equity. Skilled in go to market strategies and leading global teams to meet and exceed business expectations.

ACHIEVEMENTS

Spearheaded global marketing campaigns for diagnostic tests BinaxNOW and Panbio COVID-19, contributing to $6BN in sales for two consecutive years

Achieved $1MM in savings by implementing cost-saving strategies and renegotiating contracts for global congresses

Received Fast Company "World Changing Idea" recognition for the Mid Upper Arm Circumference Tool to combat malnutrition in children

Built strong positioning, messaging, launch campaigns, sales tools, and value propositions for 6 global Go-to-Market launches

Chosen for the Abbott "Emerging Leaders Program"

Recognized twice for “New Innovation” ideas for Abbott Nutrition

Led key opinion leader engagement for the Abbott Pediatric division, resulting in 100 events per year

PROFESSIONAL EXPERIENCE

Senior Global Respiratory Franchise Marketing Manager 2021- Present

Abbott Rapid Diagnostics International, Mettawa, IL

Lead cross-functional teams to develop and execute creative, on-brand content for a billion-dollar line of BinaxNOW and Panbio COVID-19 tests that resonates with customers and improves engagement

Lead messaging, positioning, and marketing plans for 6 new products with 5-year sales totaling $1.3BN

Establish a cohesive brand identity across all channels, including website, social media, and print

Analyze customer and market data to develop insights and inform campaigns

Lead a comprehensive portfolio review for the respiratory franchise, fostering cross functional alignment, highlighting competitive insights, policy/reimbursement and regulatory landscape and growth drivers for both lateral flow test devices, including plans for future rationalization, targeting a 15% reduction in cost

Senior Global Pediatric Marketing Manager 2018 - 2021

Abbott Nutrition International, Lake Forest, IL

Managed global initiatives for PediaSure (Sales $774MM), across 4 regions and 86 countries driving innovation and cross functional alignment

Managed a team of marketing professionals to develop and execute marketing campaigns

Managed relationships with vendors, ensuring all marketing materials were produced and delivered on time and within budget

Recognized for creating and leveraging a new digital platform for Growth Ambassadors - leading to post summit engagement and amplification of content by 50%

Invited by Veeva to represent Abbott and participate on a panel discussion on "Cross Functional Harmonization of Claims Management"

Spearheaded new product launches including MRI seen as best in class launch - Vietnam sales increased by 0.7 percent in less than 3 months

Global Pediatric Marketing Manager 2016 - 2018

Abbott Nutrition International, Lake Forest, IL

Developed and implemented global marketing strategies for Similac, infant formula - sold in Walmart, Target, CVS, and other major retail outlets in 160 countries

Conducted market research to identify trends and opportunities in the pediatric healthcare industry

Collaborated with cross-functional teams to ensure effective product messaging and positioning

Project Manager 2015 - 2016

Global Corporate College, Grayslake, IL

Analyzed project data and created reports to present to senior management, resulting in improved decision-making for global employee training needs

Identified and resolved conflicts between team members to ensure a successful project delivery

Implemented a change management process that ensured all changes were documented and communicated to stakeholders

Public Relations, Marketing Manager 2014 - 2015

Dual Denim Limited, Remote

Developed relationships with public relations officers and other professionals to stay informed on the latest news related to the denim fashion industry

Raised company profile through public relations and media campaigns, resulting in improved brand recognition and reputation

Secured strategic partnerships with industry influencers that increased brand exposure and drove qualified leads

EDUCATION

Master of Business Administration, North Park University, Chicago, US

JANUARY 2010

Bachelor of Science in Business Administration, University of Central Lancashire University, Preston, UK

Project Management, Lean Management and Change Management Certificates, College of Lake County, Chicago, US

MAY 2013

Respiratory Health Association, Board Member Chicago, US

APRIL 2022 – PRESENT

TECHNICAL SKILLS

Adobe Creative Suite, HTML, Social Media,, Website and Mobile App Development, SEO/SEM, Google Analytics, Mailchimp, Constant Contact, Linkedin Ads, Facebook Ads, Graphic/Web Design, Windows, Microsoft Office Suite, Agile, Ensur and Veeva

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