TABARI MASS

Fort Worth, TX *****

ad4lmy@r.postjobfree.com

+1-817-***-****

SUMMARY

Experienced Analyst with a decade of expertise merging Quality Assurance, Performance Optimization, and Leadership skills to streamline enterprise processes, exceed KPI and SLA benchmarks, boost revenue, and eliminate waste through a focus on customer satisfaction, team collaboration, and data analytics.

Willing to relocate: Anywhere

WORK EXPERIENCE:

Lead Copywriter

Magnificent Crowns - Fort Worth, TX

June 2020 to Present

• Supercharged e-commerce product ROI by 27% through executing best-in-class creative strategies tailored for global scalability.

• Forged strategic partnerships with cross-functional teams in Rwanda to ensure market expansion aligned with brand identity, sales projections, and campaign initiatives.

• Transformed data-driven insights gleaned from web analytics into actionable tactics to maximize efficiency, guaranteeing a 15% boost in quarterly sales for creative assets.

• Dramatically increased site traffic by 2.4K% using On-page SEO with long-tail, high-intent, and low- competition keywords that skyrocketed brand visibility, SERP rankings, and search results.

• Achieved explosive growth with a remarkable 21% conversion rate, attributed to enhanced user experience (UX) stemming from optimized site architecture, page structure, loading speed, responsiveness, and visual stability.

Copywriter

Imperium PR - Dallas, TX

May 2023 to October 2023

• Engaged diverse communities spanning Healthcare, Finance, E-commerce, Fashion, Law, Activism, and Crypto sectors by securing placement of over 100 articles and press releases in top-tier and mid-tier publications.

• Enhanced product messaging, improved user engagement, and revitalized public relations through compelling storytelling, persuasive writing, technical writing, and SEO-focused content creation.

• Incorporated strategic keyword placement within long-form content creation to acquire high-quality backlinks, driving organic search results, increasing web traffic conversion, and strategically influencing algorithms to ignite viral engagement.

• Elevated client-authored and AI-generated copy through thorough market research and adherence to prominent style guides to meet publication standards.

• Extracted insights from industry trends and competitor distinction to uncover key factors driving consumer loyalty, while maintaining a cohesive narrative and tone for consistency across platforms.

Quality Control Analyst

University of Texas Southwestern Medical Center - Fort Worth, TX March 2020 to April 2022

• Refined Healthcare IT help desk procedures to consistently surpass SLA metrics, enhancing customer satisfaction through ongoing performance calibration.

• Designed and executed a future-proofed quality assurance program tailored for long-term adoption by Southwestern Health Resources.

• Evaluated phone, email, and chat interactions to reinforce brand advocacy by mastering CRM workflows, achieving first-call resolution, and demonstrating empathetic interpersonal skills.

• Transformed massive datasets into interactive spreadsheets, clear graphs, and detailed reports customized for senior leadership decision-making.

• Fast-tracked HR onboarding and account management processes by leveraging Active Directory, Azure, and proprietary software applications to ensure operational readiness. IT

Service Desk Lead

Denali Advanced Integration - Plano, TX

July 2013 to October 2019

• Empowered a regional service desk to consistently exceed KPI targets for system administration, technical support, and application support in a fast-paced call center environment, leveraging ITIL best practices.

• Developed innovative solutions for Mac and Windows, turning obscure incident management trends into effective first-call resolutions.

• Prevented and resolved software failures on tablets, smartphones, ruggedized devices, and BYOD through OTR deployments from various MDM, EMM, and UEM tools, minimizing productivity disruptions.

• Authored support documentation and training curricula for desktop, mobility, and network troubleshooting, resulting in decreased inbound calls and resolution times. EDUCATION

EDUCATION

B.A. in Media Studies

Georgia State University - Atlanta, GA

September 2002 to January 2006

CERTIFICATIONS

Cybersecurity and Its Ten Domains

February 2020 to Present

This career certification highlights a thorough understanding of security frameworks – including Governance & Risk Management, Compliance, Business Continuity & Disaster Recovery, Cryptography, Secure Development, Access Control, Network Security, Operations, Security Architecture, and Physical Security. This command allows effective protection of sensitive data, such as HIPAA, PII, and PIFI, by ensuring adherence to industry regulations.

Fundamentals of Digital Marketing

May 2023 to Present

Leveraging this solid foundation, mastery was shown in launching and managing successful digital marketing campaigns. This comprehensive certification encompasses SEO optimization to increase website visibility and organic traffic, as well as PPC options. Skillsets in web analytics and conversion rate optimization (CRO) power the measure of campaign performance, identifying areas of improvement, and ultimately generating sales.

SKILLS

• Proofreading (8 years)

• Landing Page Design (2 years)

• Graphic Design (4 years)

• Press Releases (2 years)

• Product Descriptions (4 years)

• Copywriting (4 years)

• E-commerce (4 years)

• Blogs (4 years)

• Site Copy (4 years)

• Editing (5 years)

• B2C (4 years)

• Feature Articles (4 years)

• Shopify (4 years)

• WordPress (2 years)

• Ghostwriting (4 years)

• Digital Marketing (4 years)

• Search Engine Optimization (SEO) (4 years)

• Google Analytics (3 years)

• Active Directory (6 years)

• Keyword research (3 years)

• Motion graphics (5 years)

• Organic search (4 years)

• Link building (4 years)

• Microsoft Word (10+ years)

• Microsoft Excel (6 years)

• Google Docs (6 years)

• Google Ads (2 years)

• Staff training (4 years)

• Customer service (10+ years)

• Technical support (8 years)

• Content Creation (5 years)

• Project management (3 years)

• Salesforce (2 years)

• Azure (3 years)

• Remote (7 Years)

LINKS

https://www.linkedin.com/in/tabarimass/

https://profile.indeed.com/p/tabarim-gl96kp2

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