Matthew J Davis

Raleigh, NC ***** • 919-***-**** • ad4llp@r.postjobfree.com • linkedin.com/in/matthewjdavis/

EXPERIENCED MARKETING PROFESSIONAL

Proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives for Fortune 500 Companies. Solid leadership skills, able to build and guide top-performing marketing teams. Highly collaborative working style with a demonstrated ability to interface effectively with all levels of management. Strong communication skills with leadership, suppliers, and internal departments to coordinate overall marketing efforts. Successful in managing multiple projects and priorities simultaneously with tight timelines. Expertise in directing the creation of marketing tools and steering the execution of marketing programs and lower funnel conversions. Core competencies include:

Strategic Market Planning • Social Media Marketing • Ecommerce Strategy • Market Research • Public Relations • Digital Marketing • Team Building • Management • Content Development • Direct Marketing Programs • Budget Management

EXPERIENCE

Custom Smiles, Inc. – Raleigh, NC 04/2023- present

Director of Marketing

Oversee new business development of multiple companies. Developed brand and communication strategy for the company.

●Developed framework for direct to consumer Denture 4 Life Club commerce site.

●Oversee North American operations of Instasmile, a direct to consumer dental device.

●Strengthened relationships with existing dental practices through promotional offers and product marketing.

●Developed internal and external communication strategy for the company.

Integrated Marketing Partnerships, LLC – Raleigh, NC 01/2019- present

Owner

Consulting, assisting small businesses and brands in developing marketing strategies.

●Marketing & strategy for motorsports teams, including John Force Racing & Josh Hart Racing.

●Business development strategy for small businesses, including My School Lunchbox program.

Align Technology – Raleigh, NC 07/2021 - 12/2022

Associate Director, Americas Promotions

Worked across global and Americas teams to engage consumers in lower funnel conversion tactics and convert patients from braces to Invisalign treatment while conforming to medical device marketing restrictions.

●Strengthened existing marketing programs by introducing consumer facing promotions through innovations to capture new business opportunities while not impacting core doctor relationships.

●Launched consumer finance promotion through digital tactics and redeveloped referral program to drive additional patients to Invisalign treatment.

●Developed framework for a consumer loyalty program to engage consumers with the brand and lengthen life cycle.

Advance Auto Parts – Raleigh, NC 01/2014 - 05/2021

Marketing, Media & Partnerships Director

Managed $10 million Sponsorships & $20 million Media P&L budget with annual zero-based budgeting. Collaborated with integrated marketing team on leading-edge digital marketing, social media, and SEO to drive sales and brand.

●Maximized storytelling to promote seasonal campaigns through engaging print and digital collateral.

●Grew sales by 5% with KPIs developed in conjunction with data science.

●Negotiated and managed professional relationships with over 30 vendors, agencies, and partnerships.

●Strengthened marketing programs through innovation to capture new business opportunities.

●Built traffic drivers to 6,000 retail stores and online website through 6 seasonal tentpole sales events.

ADDITIONAL EXPERIENCE

CARQUEST - Sr. Marketing Mgr.; Marketing & Communications Mgr.; Corporate Communications Manager

EDUCATION

Journalism, Public & Environmental Affairs, Indiana University - Bloomington, Indiana

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