MARK LISTER 404-***-**** ad4lge@r.postjobfree.com

linkedin.com/in/marklister

SUMMARY

A strategic and innovative marketing leader with a proven ability to drive customer acquisition, revenue growth, and profitability across B2C, B2B, B2B2C, and diverse industries. Skilled at leveraging a comprehensive digital marketing toolkit to deliver exceptional results. Passionate about mentoring, fostering collaboration, and leading from the front to tackle complex challenges with innovative solutions. SKILLS

Digital Marketing Strategy • Revenue Growth • Insights and Analytics • Brand Management • Leadership • Channel Partnerships • Innovation • SEO • SEM • Social Media • Content Marketing • CRM • ASO • OOH PROFESSIONAL EXPERIENCE

ParkMobile, LLC, Atlanta, GA 2018-2024

Senior Vice President, Marketing

Demonstrated strategic marketing leadership, promoted from Director Digital Marketing (2018) to VP, Marketing (2020) to SVP, Marketing (2022). Led North American marketing organization, post-acquisition for EasyPark Group (EPG) parent company.

● Drove comprehensive rebranding efforts resulting in a 50% uplift in brand recognition and expanded user base from 8 million in 2018 to over 60 million in 2024, maintaining 30+% YOY revenue growth.

● Architected and implemented an improved inbound lead generation engine increasing Sales Qualified Lead (SQL) rate by 40%.

● Created entirely new revenue stream for the company, leveraging strategic corporate partnerships to unlock over $1 million in extremely high-margin revenue.

● Overhauled marketing tech capabilities, leading to the implementation of a best-in-class stack

(Salesforce, HubSpot, Braze, Branch, Asana) to fuel revenue growth by optimizing acquisition, engagement, and multichannel analytics.

● Accelerated user adoption through innovative marketing strategies, driving approximately 1 million new users every 21 days.

● Transformed tradeshows into lead generation powerhouses, managing 50+ events. Exceeded budgeted MQLs by 30%.

● Built and mentored high-performing marketing team with zero voluntary attrition for three years. Allconnect, Inc., Atlanta, GA 2011-2017

Vice President, Digital Marketing

Achieved rapid career advancement within the marketing department, promoted from SEO Manager (2011) to VP, Digital Marketing (2017). Charged with fully integrating a digital acquisition while driving higher results for service provider partners. Reported directly to the CEO.

● Managed full integration of a digital acquisition and optimized a $12M Direct-to-Consumer P&L, achieving a margin increase from 10% to 40%.

● Optimized the digital team structure and implemented technical platform changes achieving an estimated $1M in annual savings while maintaining a high-performing team.

● Enhanced the offshore call center operations, resulting in a 20% improvement in Revenue Per Call and a projected $1M increase in annual revenue.

● Guided SEO/Content team to 80% increase in YoY organic traffic contributing to a 45% revenue hike. Mark Lister PAGE 2

Unibind Inc. – US, Alpharetta, GA 2008 – 2011

Web Marketing Manager

Led multi-channel digital marketing to drive sales across physical and e-commerce channels optimizing spend for impactful B2B and B2C internet and email campaigns. Managed the launch of a new self-publishing product supported through targeted online initiatives. CDC Software (now Aptean), Atlanta, GA 2005 – 2008 Internet Marketing Manager

Led the Internet Marketing team in driving business-to-business lead generation for manufacturing and supply chain enterprise application software solutions through a multi-faceted digital strategy. This included implementing a powerful CMS (Sitecore), overseeing SEO, and launching automated email marketing campaigns, generating nearly 40% of the department's qualified leads. 360i (now Dentsu Creative), Atlanta, GA 2003 – 2005 Senior Account Manager

Managed a high-performing team of SEM specialists, delivering successful SEO and PPC campaigns for diverse clients like Alamo Rent-A-Car, L'Occitane, MacGraw Hill, and Kerzner Resorts. Enhanced monthly fees by 65% YOY through the up-selling of existing client accounts. SchlumbergerSema, Atlanta, GA 1999 – 2002

Web Manager

Collaborated with the VP of Marketing to strategize, design, and launch an energy sector-specific website, driving a 30% surge in visitor traffic and enhancing online presence for key industry verticals, leading to improved brand visibility and customer engagement. S.P. Richards, Inc., Atlanta, GA 1998 – 1999

Internet Administrator

Streamlined operations for affiliate e-commerce platforms by managing domain creation and maintenance, email accounts, and website templates. Delivered high-quality website maintenance as the primary point of contact for over 200 retail office supply websites, ensuring optimal performance and user experience. EDUCATION

Georgia Southern University, Statesboro, GA

Bachelor of Science, Biology

ADDITIONAL INFORMATION

● Winner of 2021 IPMI Award of Excellence - Parking Marketing Program, 2019 MAX Award Grand Winner, 2019 Silver Stevie Award for Marketing, 2019 Effective Mobile Marketing Awards (Finalist)

● Hobbies include backpacking, rugby, 90’s rock, and Atlanta sports