Tanicka Sanders

Joliet, IL, ***** 773-***-****

ad4lfd@r.postjobfree.com www.linkedin.com/in/tanicka-sanders Performance-driven Marketing and Advertising professional with a demonstrated record in managing client campaigns, product management & customer experiences via social & digital to secure year-over-year revenue growth. Significant experience across QSR, retail, energy, telecommunications, beverage, beauty & hair care, automotive, financial, & education advertising sectors. Areas of strength include creating and executing dynamic, integrated marketing content across multiple platforms for targeted campaign initiatives, identifying organic opportunities for business and revenue generation and cultivating strategic relationships with current and potential clients.

SKILLS

Expert in: Building Brand Awareness, Client Relationship & Retention, Effective Leadership, Brand Development & Positioning, Media Strategy, P&L Responsibility, Portfolio Management, Partnerships and Affiliations, Account Management & Development, New Business Development, Team Collaboration & Leadership, Customer Centric, Account Management, Multicultural Marketing, Project Management, Cross Selling, Social & Influencer, Digital Marketing, Campaign development & Management.

WORK EXPERIENCE

Vice President, Group Account Director Feb 2022 - Present Hero Collective, Chicago, IL

● Clients: Shell, Nike, Air Jordan, Mattel, College Board, A&E Network, Twitter

● Key strategic partner to senior clients (over 50) across brand marketing, product experience design and technology.

● Accountable for all client marketing and brand strategies including branding campaigns, branding budgets, goals and overall customer satisfaction.

● Lead social-first marketing and brand strategy focused on driving customer engagement, revenue and ROAS across all channels through compelling content and execution, from seasonal launches to collaborations to core product to promotions

● Partners with Creative, Social, Media & Strategy team to develop effective concepts designed to clearly articulate strategic communication objectives and carry concepts through development, refinement of direction, and full production of project's design.

● Oversee team of 5 marketing specialists supporting the above clients

● Increased agency revenue by 20% with Shell client by upselling experiential and multicultural capabilities.

● Increased agencies awareness in new business initiatives by 40% in the last 6 months

● Recognized by clients for thought leadership, flawless execution & delivering exceptional results.

Media Director Jan 2020 - Jan 2022

Zenith, Chicago, IL

● Clients: Kohls, Walmart & Toyota

● Responsible for developing creative platforms and innovative communication strategies for clients, while leading activation teams in plan development and execution to make sure all tactics rolled into overarching strategy.

● Provided thought leadership and helped developed strategic direction for media planning and buying across TV, Radio, Print, Paid Social, Search and Digital.

● Conducted market research, develop target audience profiles and client analysis in order to effectively advise clients in marketing decisions.

● Provided account team leadership and convey specific requirements for multi-functional support to all client accounts on time.

● Served as multicultural expert, advisor and mentor to planning groups. Associate Media Director Jun 2018 – Dec. 2019

Dentsu, New York, NY

● Clients: Jaguar Land Rover, P&G, National Debt Consolidation

● Ensured timely development and execution of client projects to guarantee client satisfaction and long-term business relationships.

● Maintained open and complete communications of client issues and needs with creative, media and account teams, in addition to agency leaders to ensure profitable and successful campaigns.

● Conducted regular meetings with clients to discuss details of advertising project needs and communicate those objectives to respective teams. Brand Strategy Consultant May 2017 - May 2018

Creative Circle, Chicago, IL

● Clients: Geometry Global, Euromonitor

● Utilized consumer insights, trend analysis, and business objectives to drive 40% increase in project effectiveness.

● Successfully developed 10 creative briefs that directly addressed and resolved challenges within the Coca Cola FSOP business.

● Uncovered key consumer insights for client retailers (Walgreens, Target, Meijer, Family Dollar, etc.) and leveraged them to develop powerful marketing strategies

● Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.

● Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.

Senior Account Director Dec 2012 - May 2016

Walton Isaacson, Chicago, IL

● Client: McDonald's

● Developed comprehensive strategies, tactics & implemented 20 multicultural marketing engagement plans and increased brand engagement in support of product launches in conjunction with 100 local market overlay and retail tie in with Coca Cola. EDUCATION

Bachelor of Arts: Business Administration May 2004 East-West University, Chicago, IL

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