Hannah Brown

Melrose, MA ***** • 617-***-**** • ad4lbm@r.postjobfree.com •https://www.linkedin.com/in/hannahbrown18

EDUCATION

August 2018 - May 2022 Fordham University - Gabelli School of Business New York, NY

BS, Marketing, Minor in Sustainable Business - Class of 2022

● GPA: 3.33

● Gabelli School of Business Consulting Cup Challenge

● Social Innovation Collaboratory Leader (Ashoka Changemaker Campus)

● Creative Director of Fordham’s Innovator Publication

EXPERIENCE

January 2024 – Present HP Hood LLC Lynnfield, MA

Associate Brand Manager – Brand Operations and Innovation

Lead innovation and renovation projects on the brand through launch/execution, along with packaging artwork intiatives.

Lead brand relationship to R&D, RA, Pricing, Sales, Legal as it relates to current state/innovation/renovation

Drives annual marketing planning process for the brand by evaluating and presenting marketing plan results.

Lead PR and consumer promotions efforts from briefing through execution

October 2022 – January 2024 HP Hood LLC Lynnfield, MA

Assistant Brand Manager

●Assist in the development and execution of brand strategies

●Support cross-functional teams in launching new product lines, ensuring brand consistency and alignment with consumer preferences.

●Conduct market research and competitive analysis to provide insights into market trends, customer behavior, and growth opportunities.

●Managing a multi-million-dollar marketing budget, helping to optimize ROI through resource allocation and cost control.

●Collaborate with creative agencies to implement marketing campaigns across digital and traditional media channels.

May 2022 – October 2022 HP Hood LLC Lynnfield, MA

Marketing Assistant

●Supporting a major national brand (Almond Breeze®) through exposure to category and consumer insights, marketing principles, creative development, and sales collateral development

●Producing assignments that deliver on short-term brand objectives

●Performing a cross-functional marketing rotation through the following departments: Brand Management, Communications/PR, Sales, and Trade Marketing

Oct. 2021- Dec. 2021 J. Crew Corp (Corporate Office) New York, NY

Merchandising

●Transformed designers’ vision into reality while achieving financial goals supported by creative insights and data analytics

●Anticipated customers’ shopping behaviors and ensure delivery of products that guarantee growth for the company, while simultaneously navigating the supply chain crisis of 2021

●Analyzed and optimized product effectiveness, and reported out on key performance indicators as insights for sweaters, swim, and shorts categories

June 2021 - Aug. 2021 Bozzuto Property Management Boston, MA

Sales and Marketing

●Converted leads into community tours by following up with all prospects and providing helpful and compelling information about the community and neighborhood

●Building brand loyalty by ensuring that the resident experience is consistently outstanding through in person management and social media engagement

●Planning events for residents which has built community among resident as well as with members of the downtown Boston community

April 2020 - Present HAN-Crafted Melrose, MA

Sustainable Small Business

●Tackled the mask shortage due to the COVID-19 global pandemic

●A socially innovative and sustainable organization encompassing a B1G1 business model

Jan. 2020 - Oct. 2021 Ecoshaker New York, NY

Sustainability Research & Digital Strategy

●Worked in the scope of sustainability, fashion, social justice, and environmental activism

●Tackled calendar management and event planning for World Oceans Day Italy 2020, pivoted from in-person to virtual events due to COVID-19

●Created content development for various activism campaigns and event planning through social platforms

SKILLS

●Brand Strategy

●Content Creation and Campaign Development

●CRM software

●Customer Relations

●Data-driven synthesis (IRI reporting)

●Market and Competitor Analysis

●Product Innovation

●Project Management

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