AMANDA KILPATRICK

Denham Springs, LA ***** 985-***-**** ad4l9h@r.postjobfree.com WWW: Bold Profile Dynamic Marketing Analyst with 12 years of Marketing experience. Driven to apply background in SEO optimization and keyword research to exceed team and corporate goals. Skilled in fostering brand awareness through innovative initiatives.

Senior Marketing Analyst, 04/2022 - Current

CSSI LLC – Baton Rouge, LA (REMOTE)

Initiated market research studies and analyzed findings. Increased brand awareness through targeted initiatives. Analyzed third-party data and investigated new growth opportunities. Created business plans and project management plans to define milestones and guide account managers. Reported performance and ROI of campaign media.

Recommended performance improvements based on KPI analysis. Developed and retained strong rapport with multiple high-value clients. Collaborated with cross-functional teams to develop and implement market research strategies. Researched and evaluated potential new markets and products. Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

Monitored user behavior and lead generation.

Collected and analyzed data from a variety of sources to create detailed market research reports for top-level decision-makers.

Generated reports to support the development and implementation of marketing plans. Reviewed the marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement Tracked key metrics and developed spreadsheets and data models. Identified appropriate marketing channels and target customers for campaigns. Implemented and supervised market research projects from start to finish with focus groups, surveys, and interviews.

Wrote engaging and successful marketing, advertising, and website copy. PROFESSIONAL SUMMARY

WORK HISTORY

Used various market research tools and techniques to gather, analyze, and interpret data. Analyzed data to uncover insights and identify key opportunities to inform strategic decisions. Developed questionnaires and facilitated focus group discussions. Assembled reports and presentations to share insights and recommendations with stakeholders. Created and distributed surveys for data collection and analysis. Executed plans and initiatives to increase efficiency. Reviewed the marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement. Initiated market research studies and analyzed findings Reported performance and ROI of campaign media

Analyzed third-party data and investigated new growth opportunities Monitored user behavior and lead generation

Executed plans and initiatives to increase efficiency Increased brand awareness through targeted initiatives Conducted trend forecasting and analysis

Created business plans and project management plans to define milestones and guide account managers Analyzed data to uncover insights and identify key opportunities to inform strategic decisions Developed questionnaires and facilitated focus group discussions Established and managed relationships with external data providers and research vendors Created and distributed surveys for data collection and analysis Collaborated with cross-functional teams to develop and implement market research strategies Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts

Wrote engaging and successful marketing, advertising, and website copy Researched and evaluated potential new markets and products Utilized specialized software to capture and process data Generated reports to support the development and implementation of marketing plans Devised data visualization dashboards to make complex data more accessible to stakeholders Created customized marketing materials to increase product awareness Tracked key metrics and developed spreadsheets and data models Marketing Coordinator, 08/2019 - 03/2022

JM Test Systems – Baton Rouge, LA

Composed daily posts for social media and helped build a corporate presence on Twitter, Facebook, and Instagram.

Boosted brand awareness with target customer demographics with social, print, and email campaigns. Tracked and reported on marketing campaign responses. Answered general marketing department inquiries by email, phone, and mail. Managed workflow between staff, coordinating documents and creative material distribution. Developed and executed marketing plans for trade shows and other events to increase brand awareness. Created and managed marketing budgets to monitor expenditures, control costs, and increase ROI. Established relationships with key stakeholders and media outlets to secure press coverage and increase rapport and trust.

Planned and executed internal and external marketing events. Researched, monitored, and analyzed market trends, customer insights, and competitors to avail of resources and exercise strategic decisions.

Collaborated with cross-functional teams to establish successful execution of projects and campaigns. Launched successful digital marketing campaigns that achieved goals for increased website traffic. Improved website visibility through the development and implementation of SEO strategies. Coordinated with design and media teams to develop high-quality creative assets. Developed creative presentations, trend reports, kitted assets, and product data sheets. Devised content strategy to effectively engage target audiences. Organized logistics for marketing and proposal strategy meetings. Developed and tracked performance indicators to measure the results of marketing campaigns. Oversaw preparation of marketing copy, images, videos, emails, and other collateral. Wrote and distributed press releases to increase brand visibility. Wrote various blogs for the companies website and social media. Marketing Assistant, 05/2012 - 07/2019

MMR Constructors – Baton Rouge, LA

Proofread marketing collateral ahead of printing to eliminate errors. Created engaging content for Pinterest, Facebook, and Instagram. Compiled product, market, and customer data to generate informed sales and profit projections. Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.

Contributed to weekly team meetings, brainstorming sessions, and staff appraisals. Conducted thorough research to construct creative and fresh ideas. Wrote engaging and successful marketing, advertising, and website copy. Collected, analyzed, and summarized data and trends to provide marketing tracking and research Updated spreadsheets with statistical, financial, and non-financial information Input new data, update old records, and cross-check information to keep the marketing database up-to-date Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements Maintained documentation, detailing assignments, and in-progress work, and completed project milestones Utilized specialized software to capture and process data Bachelor of Arts: Marketing, 05/2011

Southeastern Louisiana University - Hammond, LA

Dean's List throughout all 4 years.

Louisiana TOPS Scholarship Recipient

3.7 GPA

SQL and Excel Expertise

Google Ads Knowledge

Google Analytics Proficiency

ROI Analysis

Targeted Marketing Campaigns

SEO Analysis

Promotional Planning

Event Marketing

Content Marketing

EDUCATION

SKILLS

Email Marketing

Digital Marketing

Project Management

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