Digital Marketing Manager
Resume:
Alanis
Jacques
Creative and results-driven Digital Marketing Manager with a proven
ability to develop and implement innovative marketing strategies that drive brand awareness and increase market share. With a keen understanding of digital and traditional marketing channels, I excel in crafting compelling campaigns that resonate with target audiences. Adept at collaborating with cross-functional teams, I bring a strategic approach to client management, ensuring seamless execution and measurable results. Passionate about building lasting client relationships and staying ahead of industry trends, I am poised to contribute my skills to elevate your organization's marketing efforts.
Sherman, TX
*******.******@*****.***
www.linkedin.com/in/alanis-
jacques-548a41182
Experience
Sept '22 - Current Plano, TX
Account Executive
The Point Group
Cultivated and maintained strong relationships with clients, demonstrating an ability to understand client needs and deliver solutions that exceeded expectations. Executed paid social media campaigns in alignment with corporate brand strategy, resulting in a significant increase in brand visibility and engagement. Achieved remarkable growth metrics, including a 189% increase in Facebook reach, 141% increase in following, and 63% increase in engagement within a year. Created and managed website content, including selecting photos, writing copy, and ensuring alignment with brand guidelines for optimal user engagement. Selected imagery and created content for blogs, optimizing for digital best practices. Streamlined content request processes to ensure efficient workflow and timely delivery, collaborating with the digital marketing and creative teams to facilitate content creation.
June '22 - Sept ‘22 Richardson, TX
Marketing Expert
Genpact
Achieved consistent success by surpassing both weekly and monthly sales goals, demonstrating a strong ability to meet and exceed performance targets. Conducted in-depth research on social media trends and closely monitored competitor activities to stay informed and create highly relevant social content, enhancing brand visibility.
Completed a comprehensive 6-week training program with Meta, gaining expertise in industry best practices and refining skills in client engagement, sales, and digital marketing.
August '20 - June ‘22 Richardson, TX
Marketing Admin
Dynatron Software
Orchestrated monthly recall campaigns for 32 car dealerships across the United States, implementing a multi-channel approach through text messages, emails, and phone calls based on meticulously curated customer lists. Took charge of the printing process for postcards sent out through the company, overseeing production, quality control, and timely delivery. Managed a large-scale printing operation, overseeing the production, cutting, and distribution of up to 60,000 postcards weekly, showcasing strong organizational and logistical skills.
Evaluated organizational performance by analyzing sales data, monitoring market competition, and identifying trend patterns, providing crucial information to assist management in the decision-making process.
Demonstrated a keen understanding of client businesses and industries, allowing for personalized recommendations and solutions tailored to their specific needs. Expertise
Account Management
Social Media Management & Analytics
Client Relationship Management
Education
Bachelor of Business
Administration in Marketing
Grand Valley State University
2016-2020
Digital Marketing Manager
Production Management
Project Management
Content Creation
Technical
Proficiencies
Hubspot
Mircosoft 365
Canva
Hootsuite
WordPress
Monday
Asana
Mailchimp
Campaign Monitor
Social Sprout
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